Dan Janal Interviews Armin Brott, Shel Horowitz, and Jill Lublin
Who has time to write all the articles, press releases and books you know you really need to do, but don't have time to do it?
Learn how to hire and manage freelance writers so you can get the publicity you need to sell more books and services.
You'll learn from the writer's point of view, as well as from the manager (client) point of view so you get all sides to this important topic from our panel of experts. Here are a few of the things you'll learn in this one-hour teleseminar:
- How to find freelance writers
- How to check them out
- What do to look for
- How to pay them
- How to retain your rights
- How to motivate them
- What to do if they don't deliver on time or the quality you want
- How to build a good working relationship
- Should you use writers from elance.com?
- Important rules for managing the relationship
- IRS requirements you don't want to overlook
About our guest presenters: Armin Brott is the co-author of "The End of Advertising as We Know It," a number one best-seller with Sergio Zyman. Armin is a PR LEADS client who also writes books about parenting. He has ghost written and co-written many books. See his site at http://www.mrdad.com
Shel Horowitz is my "go-to" guy when people ask me for referrals to a good writer of press releases and articles. He has also written several books and self-published books. His site is http://www.principledprofits.com and http://www.frugalfun.com.
Jill Lublin is the author of two national best-selling books, Guerrilla Publicity (which is often considered the PR bible and is used in university publicity courses) and Networking Magic (which went to #1 at Barnes and Noble). She is a renowned strategist and international speaker. As the CEO of the strategic consulting firm, Promising Promotion, Jill has created successful techniques that implement bottom line results. Jill has recently been featured in the New York Times, Woman's Day, and Entrepreneur Magazine, as well as on ABC, NBC, CBS radio and TV national affiliates. Her site is http://www.promosingpromotion.com
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