By Dan Janal
"How to Articles" are the best way to get publicity and build credibility because you control the message, there's a call to action for people to contact you - and you get the implied endorsement of the publication. This is the single best strategy that I recommend.
This 45 minute session shows you
- how to select topics
- choose a fantastic headline
- write great articles
- overcome fears or writing
- how to find publications that want your articles
- how to get editorial contact info without spending a penny
- how to write a pitch letter to editors
- how to call them
- what to say and what to avoid saying
- how to submit articles to online publications
- how to protect your literary rights
- how to leverage one article into dozens of publications
- how to increase pull-through from the article to your website.
Dan Janal is the founder of PR LEADS and a PR veteran who was on the PR team that launched AOL. He has written six books on marketing and PR and has spoken everywhere from Beijing to Budapest. He has taught PR courses at Berkeley and was an award winning daily newspaper editor.
"Thanks again for offering practical, actionable information. I will add your tips about publishing "how to " articles to my growing "Dan's ideas for success" file. Some people are in business to make money; I feel in my heart that PR Leads is here to help me bring my message into the world. I'm grateful for your commitment to my success and all the maps you draw for me to help get me there."
Vicki Rackner, MD
Author of Chicken Soup for the Soul Healthy Living Series: Heart Disease
Helping people become active participants in their healthcare
"Great seminar. Simple, practical, step by step information anyone can use. Thanks for your help!"
Ted Demopoulos
Demopoulos Associates
"Thank you, Dan, for your time, energy, and sharing of expertise in the Teleseminar today. Though familiar with article writing, I particularly appreciate that in your ideas, tips, and valuable bits of info, I always find that added spark to add to the PR fires I'm continuing to stoke, poke, and prod into a flame that burns bright. Bravo."
Erin Brown Conroy, M.A.
Mom of 13; author, speaker, parenting coach
If you want to order the CD for $30, click here:
If you'd like to read the transcript for $10, click here:
If you'd like to attend all sessions live, or listen to them on computer at your convenience, you can join our PR LEADS Audio Club for just $20 a month, click here.
