Joan Stewart, The Publicity Hound, is a former newspaper who has accepted and rejected thousands of story ideas—including many from authors. When she worked as an editor, her newspapers received unsolicited books by the hundreds, many of which were packed into cardboard boxes and donated to nursing homes without as much as a mention in the newspaper. Today, she shows authors how to generate thousands of dollars in free publicity for their books by positioning themselves as experts in their topic.
You will learn:
- Why most media people don’t care about your book
- Why pitching the book as the story idea will turn off print and broadcast media
- The 5 things they DO care about…give them these and you’ll get tons of publicity
- How to position yourself as an expert in your topic…and what to do if you aren’t yet an expert
- The different levels of expertise and what you must do to get to the next highest level
- Why the broad-brush approach to publicity doesn’t work anymore and why it’s more important to target narrowly
- A big mistake authors make that gets their publicity campaign off to a bad start…don’t let this happen to you
- How to create your own holiday or your own day, week or month of the year and milk it like crazy
- Why it’s OK to piggyback publicity off of other authors’ days, weeks or months of the year
- 4 powerful tips for online publicity
- One of the easiest ways to get into national magazines…even the big ones
- Why landing an interview on a big radio show might not sell books…and what’s more important than the size of the audience
- A major media outlet that could be a major hit for you…it loves authors and depends on them for many interviews
- How to establish strong relationships with journalists and stay on their radar screen so they come back to you again and again
To order the CD for $19.95, click here:
http://snipurl.com/expertcdrom
To order the transcript for $10, click here:
http://snipurl.com/experttranscript
"As always, today's teleseminar was incredible in its wealth of advice! Joan Stewart is such a great expert on marketing our books, and in the various ways we can position ourselves as experts in our field."
Julie Donnelly
www.aboutcts.com
"Thanks for the great information today! II'm clueless when it comes to PR, approaching journalists, and "speaking their language." I think the information you provided today is going to make all the difference in the world. Thanks again for making it happen."
Paul Purcell
Author of "Disaster Prep 101"
www.disasterprep101.com
"Thanks for a wonderful teleseminar. As always, Joan provided tons of valuable information that is immediately applicable and Dan’s questions were great. I listened to two free teleseminars this week, yours and another PR expert’s. The other expert “teased” us all the way through the phone call, peppering it with ads for his services and testimonials from people who had invested in his programs. The practical information was “hinted at” near the beginning and then again at the end of the call. Basically it was an advertisement that listeners had to use their cell phone time for! The ratio of information to advertising was about 1 – 59. As a contrast, your teleseminar was filled with information. Your information to advertising ratio is 59 to 1. I applaud your professionalism. Your expertise is always right on target. Thanks again for a great teleseminar."
Jean Palmer Heck
Executive Speech Coach, Author, Professional Speaker
Author of: Road Maps for Powerful Presentations and Secrets for the Reluctant Speaker
http://www.real-impact.com
"Two powerhouses in one! These are the people who can tell you like it is! Interesting, fast-paced, informative."
Elaine Wilkes, N.C., M.A.
www.WizardOfBodz.com
"Wow! Joan Stewart has done it again. She's provided a wealth of information for both the experienced and the novice."
Mary Schaeffer
Publisher
Accounts Payable Now & Tomorrow
www.ap-now.com
"Thanks for a great seminar. If I get one good idea from a seminar, I’m pleased. Your teleclass with Joan Stewart, "How to Position Yourself as an Expert and Get Thousands of Dollars in Free Publicity” was packed with ideas I will use right away. Especially helpful is the info on how to stay on the radar screen of reporters and producers. I know this will enhance my relationships with the media and create more opportunities for promoting my expertise. I’m looking forward to joining you for next teleclass that you offer!
Dr. Fern Kazlow
Founder, Integrative Therapy & Integrative Action™, 1981
www.integrativeaction.com
To order the transcript for $9.95, click here:
http://snipurl.com/experttranscript
