Are you one of those speakers, consultants, or coaches who delights in selling single copies of a single info product you’ve created? If so, then you are painfully aware of what a slow and tedious way it is to make any real money, much less have a ton of fun doing it. Yet you may be among the many people who go that exact route every day. You sell from your web site, you sell at speaking engagements, you sell at trade show booths, and you are thrilled when you see one less carton of hard copy product sitting in your office or garage.
What if you could sell hundreds of thousands of copies of one or more of those products to a single buyer, in probably less time, and not personally do another bit of product fulfillment at all?
It’s easier than you may think. You’ll never want to sell one copy of anything by itself again to an end-user or a retail store. Amaze yourself by the shift in your attitude the class is sure to prompt.
This fast-paced session shows you how to:
- Generate your first product fast if you don’t already have one.
- Leverage one product into at least three amazingly easy ones.
- Learn why having three products is magical.
- Find new product ideas all around you.
- Spend no out-of-pocket money on product development.
- Pre-sell a product before you create it.
- Identifying bulk buyers right under your nose.
- View all of your incoming mail through completely new filters.
- Have a ‘yes’ answer whenever someone wants to buy.
- Incorporate ‘bulk sales’ into every speech or interview you give.
- Promote your speaking, consulting, or coaching services with products.
- Get paid for others to market you.
- Help customers buy more from you in each sale.
- Offload all hard copy product fulfillment completely.
- Make multiple sales a year to individual accounts.
- Have clients do all the production work and pay you for it.
Paulette Ensign is the founder, CEO, and Chief Visionary of the San Diego-based Tips Products International, serving a world-wide clientele for several decades. She has personally sold over a million copies in four languages and various formats of her 16-page booklet, '110 Ideas for Organizing Your Business Life,' without spending a penny on advertising. Her direct no-nonsense approach means the session will be full of great ideas for you, just ONE of which could help increase YOUR BOTTOM LINE significantly.
Paulette holds the attention of audiences from beginning to end, using wit, warmth, sensitivity, and a small bit of natural irreverence. She has been a performing violinist, radio talk show host, workshop facilitator, keynote speaker, consultant, and guest on radio, television and airline in-flight audio. Paulette is a past national president of the National Association of Professional Organizers, and current vice-president of the Publishers and Writers of San Diego.
She is the sole author of one tips booklet, three home study courses, several manuals, and hundreds of articles. Paulette loves living a stone's throw from the Pacific Ocean with Bob and their cat.
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