Blogging is the CURRENT Wave of the information revolution. With over 40 million people regularly reading blogs they are quickly becoming mainstream. According to Business Week, "Blogging will change your business." The only questions for most businesses are how soon they’ll embrace blogging and what shape their involvement will take. Many companies are incorporating blogs into their websites and encouraging their employees to blog. Companies include Microsoft, Boeing, General Motors as well as scores of small companies. Blogs level the playing field by allowing consultants, authors, speakers and small companies to become recognized as thought leaders in their field. Blogging greatly increased the author's website presence literally overnight, doubled his Internet traffic in a month, and has been instrumental in selling speeches, consulting, and training classes. Many others have seen similar results.
Here are some of the valuable things you will learn:
- How would you describe a blog? What is it?
- How does blogging help businesses get more business?
- What's the big deal? Why is the media and everyone else all over blogging?
- How does a blog compare to a website?
- How does a blog compare to a newsletter?
- How blogs get into your clients' email folders while your newsletters get caught in spam filters.
- Tell us about your results – are they typical?
- What are ways blogs can help us?
- How do you get people to read it -- using online and offline tactics?
- What are the rules or guidelines for successful blogs and blogging?
- How can we reduce the amount of work? Use these ideas for easily generating blog content.
- What is RSS and how can it help us?
Ted Demopoulos is coauthor of the tentatively titled “Blogging for Business” due in January 2006. He’s also my blogmaster, and a 25 year veteran of the Internet. His first significant exposure to computers was in 1977 when he had unlimited access to his high school's computer and consequently almost flunked out. His first business ventures began in college and have been continuous ever since. In 1990, he founded Demopoulos Associates, which really means he decided to work for himself full time. His recent consulting projects range from coaching a CEO on effective blog writing, to low level bits and bytes level security work, to helping startups with entrepreneurial issues. Ted is a frequent speaker on blogging and other topics, quoted often by the press – thanks PR Leads, and on the board of a couple of Asia Pacific based startups. Ted blogs on Technology, Security and Business at www.thetedrap.com
"I found Ted's coverage of that topic extremely helpful and look forward eagerly to putting them into practice. I took plenty of notes!"
Shel Horowitz
Author, "Principled Profit: Marketing That Puts People First"
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I recommend this book for hands-on instruction. Click on the book cover picture to read more information:
