Personal Branding for Authors, Solopreneurs and Consultants

In this teleseminar, William Arruda takes you through his three-step personal branding process, proven with thousands of executives and entrepreneurs, so that you can yield all the benefits of having a strong brand:

• Increase your client base
• Charge what you deserve for your services
• Spend less time developing business and more time delivering it
• Become a recognized expert
• Stand out from your competition
• Define your niche and focus
• Expand your success

"The best teleseminar you have produced to date! Absolutely marvelous, this teleseminar is a must for everyone in any industry. The information was priceless. This teleseminar has the potential to SRO (sold right out) the tape and transcript recordings. Thanks for raising the bar of PR Leads services."

Steve Koss
Visionary and Consultant at Large

"Today's teleclass on personal branding changed what I will do tomorrow. It offered insightful advice I can act on to build my brand. Thanks!"

Kaihan Krippendorff
Author, "The Art of the Advantage"

"I enjoyed the tele-seminar today. There was a lot of validation in William’s ideas and also great thinking in keeping brand consistency in tact. I also liked the “3 things to do everyday to build your brand” All excellent thoughts to focus on everyday. The presentation was focused, relevant and devoid of hype at the end. It was refreshing to gain value without pressure. Thank you for presenting these ideas, Dan. You did a great job!

Bill Gluth
Develop Your Vision, Teaching Creative Business Strategies to Baby Boomer Business Owners

"Your teleseminar on Personal Branding with William Arruda was fantastic. Mr Arruda is a passionate spokesman, and he used many real-world examples to both amplify and personalize his message. Instruction by example is an extremely effective teaching tool. Thanks for another great teleseminar, Dan!"

David Mathison
Author, "Be the Media"

You will learn:

• What is personal branding and how does it differ from corporate branding?
• How can we connect our passions to our business and why is this important?
• Why can people with strong brands charge a premium for their services?
• What are the most important characteristic of strong brands?
• What are the three things that all strong brands do every day?
• Why is it important to develop and own a niche?
• How can one make their offerings proprietary?
• What's the best way to attract new clients without having to sell?
• What does it mean to extend a brand?
• Why is networking so important for branding?
• How do we ensure that everything that we do is on-brand?
• Why is being lazy good for your brand?

Dubbed the 'Personal Branding Guru' by the media and clients alike, William Arruda is a brand strategist, public speaker and author. Combining his twenty years' corporate branding experience with his passion for the people, William founded Reach Communications Consulting, Inc. (www.reachcc.com) and most recently the Reach Branding Club. Clients include some of the world's strongest brands — Microsoft, JPMorgan Chase, Disney, IBM and Warner Bros.

He has appeared on BBC TV, the Discovery Channel and Radio America. William has written for and contributed to numerous publications including the Wall Street Journal, Harvard Business Review, Chicago Tribune, Los Angeles Times, New York Newsday, Trends (Belgium), Metro (UK) and Strategies (France). He also writes for the American Marketing Association, the Chartered Institute of Marketing (UK), PR News and MarketingProfs.

William is co-author of the upcoming book, "Bulletproof Your Career."


Details: Order the CD for only $29.95 Click the link for the CD

Want to read the transcript for just $10? Click this link for the transcript