Enter Your Name And E-Mail To Get
Started With PR LEADS Now:

Enter Your Name
Enter Your E-mail

Cool tool: Press Release Grader Helps Improve Your Press Release SEO!

Want to improve your press releases?

Try Press Release Grader.

This simple (and free) site will test your press release and give you tips on how to improve it.

I submitted a friend’s press release and it got a score of 72 out of 100. Press Release Grader then showed how to improve the grade by doing such things as moving the URL from deep in the release to higher in the release. It also checked for Mickey Mouse kind of mistakes as well, such as contact information and phone numbers.

If you’re looking to get an extra edge, check out this cool tool!

Thanks to PR whiz Nancy Juetten for pointing me to this cool tool!

The company that does this also has a product called "Twitter Grader." I’m a measly 69 percentile. My buddy Joan Stewart, the Publicity Hound is an astounding 99.2 percentile! That’s hot. Get your own grade at www.twittergrader.com

 

and follow me at @prleads

 

 

 

How to communicate with millennials

Here’s an eye-opening article on how to communicate effectively with millennials. Good info for marketers trying to figure out the social media game, printed in

Ragan Communications’ site.

They see the world differently. Viva la difference!

Social media rules that make sense

Much has been written about the effectiveness of social media in marketing, but there’s no one I trust more than Bryan Eisenberg, the co-founder of FutureNow, which helps large companies increase conversion rates. He also personally helped me improve the sales page for PR LEADS seven years ago, it still converts like magic! If Bryan says something works, it works. And if he says it doesn’t, it doesn’t.

Here’s an exerpt from his post, "Understanding and Aligning the Value of Social Media."

Here are a few ways to view and use social media:

  • Be transparent. Share the good and the bad.
  • Be yourself. People want to connect with real people, not with plastic packaged images.
  • Don’t breach the social contract by doing nothing but selling your wares.
  • Take interest in others and share valuable information, even if it doesn’t benefit you directly.
  • Listen. You can learn a lot.
  • Be patient. Let things grow organically.
  • Viral campaigns can and do work, but they are the exception to the rule. (In other words, only the masses have the power to deem something viral).

I particularly like "Be transparent. Share the good with the bad." That makes you sound like a real person. Ironically, people will relate more to your troubles and personal issues than your successes.

Also, be aware of "Don’t breach the social contract by doing nothing but selling wares." I see this a lot on my Linked In connections. Instead of being blatant in promoting, people are off-handed, like "I’m about to release my new book. You can buy it at …" Come on, that’s a sales pitch, not an information blurb. Especially when you do it several times a week. You know who you are!

 

 

 

 

Publicity: The Gift That Keeps Giving and Giving for Cookbook Author

A query came through PRLeads looking for someone who had healed their health crisis by drinking green tea. Well, I thought, I did drink a lot of green tea while I went about inventing and patenting a unique cooking method for healthy one-pot meals. And, who knows, maybe it did have something to do with the subsequent turnaround in my case of multiple sclerosis.

Elizabeth YarnellThe story ran in Women’s World, a national magazine serving my target market of women. Beyond the initial burst of book sales when the 2-page spread came out, for the next 6-8 months customers continued to tell me how they saw the article in waiting rooms, at beach houses, and in other places where such magazines have a long life. It featured food photos and recipes from my cookbook, a dramatic storyline about how my cooking method aided my return to health, and a large photo of yours truly in the kitchen. You can’t buy this kind of publicity!

It couldn’t have been a better experience, and it wouldn’t have happened without PRLeads. 
 
Elizabeth Yarnell
Author, Glorious One-Pot Meals: A Revolutionary New Quick and Healthy Approach to Dutch Oven Cooking

Glorious One Pot Meals

Publicity can take time; but it can pay off big time!

Hi Dan!

I just had to take a few moments to send a note of thanks to you and PR Leads, and to share with you my recent success
story.

I signed up for PR Leads in February of this year. The sign-up process, and your helpful instructions, were so easy to follow
that I answered my first lead query (for an interview) just two days after registering. 

Louise LewisA few days later, the freelancer (writing a piece for a "major
women’s magazine") replied to my e-mail with a list of interview
questions.

I quickly provided all requested information…and then patiently
waited…and waited.

Long story short, after only one false start, I’m here to tell you
that I received a 133-word interview — PLUS a mention of my
book title, PLUS my photo — in the November issue of HEALTH
magazine!

Even though I have always believed that there are "no accidents"
in life and that things happen for a reason (my book provides
many personal examples), it’s still so thrilling that the timing of the
article’s publication is yet another example that things happen for
a reason.
Let me explain:

          The article was originally scheduled to appear in
          the May issue, but it was rescheduled. No one
          could tell me when (or if) it would be published.

           Months later, the magazine’s fact checker contacted
           me and confirmed the article would appear in the
           November issue.

          Guess who turns 50 in November? Yep, ME! 

With the help of PR Leads, I have received the best 50th birthday
present a gal could ever receive!  Thank you!

PR Leads will certainly remain a vital element to my PR program. 

Thanks again!

No Experts Needed(And if you ever get a chance, please direct folks to my web site so
they can pick up a FREE no-strings-attached gift (pdf) copy of my
book, "No Experts Needed: The Meaning of Life According to YOU!")

Simply my way of ‘giving back’…

Thank you again for providing such a wonderful service!

Take care,
Louise Lewis, Author
No Experts Needed: The Meaning of Life According to You!

FREE gift (pdf) copy at: www.noexpertsneeded.com

Always Follow Spirit!

 

PR LEADS praised in syndicated article!

Many thanks to Debra Condren, PR LEADS client extraordinairre, who wrote about PR LEADS in her syndicated column in NY AM Metro. The article is syndicated in Boston and Philadelphia.

We picked up a few new clients thanks to Debra and her article.

I wish I could link to the article, but it isn’ t online! Would you believe it? If you’d like to see a PDF of the article, please send an email to me at dan at prleads dot com with the subject line "Debra’s article" and I’ll be happy to forward it to you.

In fact, many of our clients come from word of mouth and other referrals. So if you like PR LEADS, please tell your friends! We have plenty of leads to help them!

Debra’s one of our longest clients. Here’s a little bit about her:

 


Debra Condren, Ph.D.,
interviewed 500 women for her book, Ambition Is Not A Dirty Word: A Woman’s Guide To Earning Her Worth and Achieving Her Dreams (Broadway Books). Debra is a psychologist, speaker, business and executive coach and career adviser, and is the Founder and Executive Director of the Women’s Business Alliance.  She received a U.S. Small Business Administration’s "Women In Business Advocate of the Year" award in 2000. She is currently interviewing women for her new book, Ambition Is The Best Revenge: For Women Like Us Who’ve Been To Hell and Back. Her client roster includes a diverse list of Fortune 500 companies, and a wide array of entrepreneurs, executives, professionals, and students between the ages of sixteen and sixty. Debra’s advice has been featured in major media outlets including The New York Times, The Wall Street Journal, The Washington Post, BusinessWeek, CNN, ABC’s Nightline, Fox National News, and NPR’s Morning Edition. She lives in New York City and the San Francisco Bay Area with her husband, son, and stepson. Sign up at www.AmbitionIsNotADirtyWord.com to receive her complimentary Ambition e-Briefs plus updates on Women’s Business Alliance events, including Ask The Experts telephone seminars.

 

 

 

PR LEADS helps therapist author get publicity

 

Don’t you just love opening your email in the morning and getting a note like this from your clients? I hope you do! I get these all the time. It’s a great way to start the day!

"I have been a PR LEADS subscriber since the beginning of this year. During the past eight months, I have been fortunate to have been quoted in over 15 online and print articles. This has greatly increased my platform and gives me great hope for my future as a writer, motivational speaker, and psychotherapist," wrote Bob Livingstone, LSCW, author of "The Body Mind Soul Solution: Healing Emotional Pain through Exercise. "I am grateful to the owner of PR LEADS Dan Janal for not only providing this service, but for quickly and professionally assisting me on tips of how to best connect with the media. I highly recommend his programs."

 
Bob LivingstoneBob Livingstone is a Licensed Clinical Social Worker with a private practice of 20 years and the author of The Body-Mind-Soul Solution: Healing Emotional Pain through Exercise (Pegasus Books). Best selling Author, Ann Louise Gittleman, states, "This is a ground breaking book. Livingstone uniquely combines the positive aspect of physical exercise and self-help techniques that as a way of dealing with our emotional pain."

He is presently teaching a weekly class at the San Francisco County Jail utilizing the program outlined in The Body-Mind-Soul Solution: Healing Emotional Pain through Exercise. Rehabilitation Program Coordinator Ida McCray states, "The class teaches the women to process and grieve their pain through movement, emotional processing, journaling and music. This program has become an important part of their healing process."

Bob Livingstone has been featured in The San Francisco Chronicle, The Miami Herald, The Dallas Morning News, The Hartford Courant, Natural Health Magazine, The Library Journal, Grand Magazine, Lee’s Summit Journal and Womansday.com.

One of his articles has been featured on Selfgrowth.com; which according to Google is the number one self improvement site on the internet. His pieces have been posted on DrLaura.com; the number one syndicated radio host in America. He has been published on Beliefnet.com which won the Webby for best spiritual website. Bob has also placed several articles on one of the top women’s websites, Sheknows.com. He has also written for Ediets.com which is highly regarded by Forbes and PC Magazine. His articles have also been posted on Care2.com, Psychotherapy.net and The Therapist.

He also wrote the critically-acclaimed Redemption of the Shattered: A Teenager’s Healing Journey through Sandtray Therapy. According to Midwest Book Review, "This book is a compelling blend of candid memoir with personal spiritual testimony." Eighteen university professors throughout America have included this book on their recommended list.

He is a member of the National Association of Social Workers and an associate member of The California Association for Marriage and Family Therapists. He is also a Psychology Today verified therapist.


PR LEADS helps Myelita Melton sell her business!


Publicity gets results! Here’s a great story that should inspire you!

"I sincerely believe that the PR I’ve gotten through PR LEADS has lead me to this successful conclusion to sell SpeakEasy — now on to my next trick!" wrote Myelita Melton, CEO, SpeakEasy Communications, Inc., www.speakeasyspanish.com


Myelita Melton, SpeakEasy Communications’ president has studied languages since adolescence. At 17 “Lita” entered the prestigious Instituto de Filológica in Saltillo, Mexico.  Later she continued her studies and completed her MA in French and Curriculum Design at Appalachian State University.  Her teaching ability was nationally recognized in 1989 when she was awarded a prestigious Rockefeller Scholarship and used it to produce a documentary film in Europe for PBS.  In 1994, she was named Who’s Who Among Outstanding Americans.  As an educator, Myelita continues to be a consultant to community colleges and corporations in the southeast region.

Myelita’s corporate experience includes owning a television production firm, working with NBC’s Spanish news division Canal de Noticias, and Charlotte’s PBS affiliate WTVI. Currently, in her spare time, she works as an announcer at WDAV, Classical 89.9 FM, an NPR affiliate near Lake Norman, where she lives.

 

Myelita is a recognized leader in language and cultural diversity training. With her enthusiasm, voice and sense of humor, she never fails to attract attention– and to keep it! She is a natural educator and a born motivator, who continues to develop quality educational programming as president and founder of SpeakEasy Communications.

 

“The People’s Chemist” Raves about PR LEADS results

Shane Ellison, "The People’s Chemist" sent me a very nice note today and I thought you’d like to see it.

"I’m really loving PRLEADS.  Dollar for dollar, nothing compares.  I’ve been featured in several top end magazines from Womens Health, OnFitness to Rocky Mountain News.  Thanks!"

This note reminded me that I’ve been a bit lax in tooting my own horn. So I’m going to post other notices from clients who have had success using PR LEADS. If you’d like to trumpet your success when using PR LEADS, please send me a note: dan at  prleads dot com
 
Shane also wrote:
 
"Previously, you also helped me (email consult) with a crucial section of my marketing plan in my book proposal.  I scored a top agent and contract with SourceBooks in 4 months.  This is hugefor me and my family.  Book is slated for release in Fall 2009.  Look for it in Wal-Mart and on the best seller list!:)  Thanks for taking that time for me."
 
I love helping my clients reach their goals, and getting to know them as real people, not just as numbers on an order form.
 
Here’s a bit more about Shane Ellison, www.thepeopleschemist.com, who is a very interesting guy whom the media adores!
 Shane Ellison

Shane Ellison is "The People’s Chemist." He has a BS in biology from Fort Lewis College and an MS in organic chemistry from Northern Arizona University. Dissatisfied with Big Pharma’s aggressive push for 24/7/365 drug use and their unwillingness to acknowledge natural medicine, he abandoned his career as a medicinal chemist for Array BioPharma and Eli Lilly to start Health-FX Nutrition, an on-line nutraceuticals company that offers scientifically sound nutritional supplements free of fillers, sugars and artificial flavors. In his background as a chemist in graduate school and industry, Shane specialized in the design and synthesis of amino acids, peptides as well as hormone replacement and anti-cancer drugs. As an undergraduate, he was a two-time recipient of the prestigious Howard Hughes Medical Institute Research Grant for his studies in biochemistry and physiology. Experience taught him a great deal about the effects of drugs on the body and the healing relationship we all have with naturally occurring products.

Shane is an internationally recognized authority on therapeutic nutrition and the author of Health Myths Exposed, The Hidden Truth About Cholesterol-Lowering Drugs and The AM-PM Fat Loss Discovery. He is also co-author with Dr. Joseph Mercola and Dr. Julian Whitaker of the upcoming book 101 Great Ways to Improve Your Health. Shane is a proud member of The International Network of Cholesterol Skeptics.  His monthly column is read by over 300,000 readers.

Shane has given lectures to large corporations such as British Petroleum and has appeared in the award-winning documentary by Gary Null and Associates entitled Prescription for Disaster. More recently, he is a luminary for the upcoming Life Path Unlimited DVD series.

Shane doesn’t follow trends, hype or medical dogma – just results. With his keen ability to sift through scientific literature and weed out fact from fiction, he has empowered thousands to assert their health freedom by saying "no" to prescription drugs (aka disease care) and yes to natural medicine and a health-promoting lifestyle.

A Sad Story, and a Happy Story

I’m not one of these people who likes to put his personal life online, like many people, but that’s okay. So it is sad for me to say that my mother passed away this weekend.

Fortunately, I was able to be with her for the last few weeks of her life because I had the freedom and flexibility of running an Internet business. I could check email, return a few phone calls and basically run things in a short period of time from the hospital. I am grateful I am in this line of work and have the flexibility to run my life as needed. My wish if that you be so lucky as well.

And fortunately, I have a great staff that kept things running without me.

But most fortunately, my clients came to my rescue. One of the truly great things about PR LEADS is that we have built a community and a family of friends. Somehow, a few people heard about my mother and came to my help.

I’d like to thank Dr. Gail Gazelle, a palliative care specialist, who volunteered to talk to my mother’s doctors, doc-to-doc, to find out what was really going on and tell me the real story. She offered invaluable advice and comfort along the way. Her day wasn’t done until she checked in with me.

And I’d like to thank Dr. Vicki Rackner who offered a shoulder to cry on and an ear to vent my emotions.

I know that I have close friendships with many other PR LEADS members and they would have done anything they could if I had only asked. But that’s not my style. Somehow word is spreading about my mother and people are offering their condolences, so I wanted to let everyone know that I’m okay (maybe a bit spacey right now).

I’m going to lay low for a week. Work is good therapy, but if you don’t hear from me, you’ll know why