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thought leadership

/thought leadership

You Know You’ve Arrived When… (Part 2)

Continued from last week! You know that you’ve arrived when… People recommend you without you asking them to People start telling your signature stories and your famous quotes (even though they shouldn’t) People say, “When I was in college, we used your book as the textbook for the course.” People say, “I took an idea [...]

By | August 29th, 2016|thought leadership|0 Comments

Try Writing on Note Cards

I love writing on computers. It seems as if I think with my fingers. Nevertheless, there’s a beauty, simplicity and elegance to writing on index cards. 1. You can rearrange the cards to suit you new ways of thinking as new ideas pop up 2. You can arrange thoughts into chapters, subchapters and sections 3. [...]

By | August 23rd, 2016|Marketing, thought leadership|0 Comments

You Know You’ve Arrived When…

One of my clients told me she was mobbed at the NSA conference during breaks. I said, “You have arrived.” That, of course, made me wonder, what are the other signs that you’ve arrived? You know that you’ve arrived when… You see your name everywhere that matters Clients sign up for your services without talking [...]

Quote Me! Thoughts About Plagiarism

  I’m glad that plagiarism raised its ugly head. As a former journalist and current writer, there is no greater sin than stealing someone else’s words. Unfortunately, the internet has made it so easy to copy words, pictures, music and other intellectual property that most people don’t give copying a second thought. They copy first [...]

8 Marketing Lessons from Muhammad Ali

Muhammad Ali was a world-class marketer. Here are the lessons we can learn from his business skills: 1. Blow your own horn. He was not shy. He proclaimed he was “the Greatest.” Are you afraid to point out your accomplishments? 2. Believe in yourself. The first sale is to yourself. Ali truly believed he was [...]

By | June 7th, 2016|Book marketing, Marketing, thought leadership|0 Comments

The Key to Good Relationships: Manage Your Client’s Expectations

      I was checking out the new bright, shiny object gym the other day and I asked the sales guy a pointed question: If I come here regularly for two months, how much weight will I lose? Fair question, right? His answer surprised me. “Weight loss,” he said, “has more to do with [...]

By | February 23rd, 2016|Marketing, thought leadership, Uncategorized|0 Comments

Do you want to grow your company?

If you want to grow your business, you might want to listen to Ryan Holiday, author of Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. He spoke at a conference I attended. Here are my notes: Growth hacking is a marketing technique developed by technology startups which use creativity, analytical thinking and social metrics to sell products and [...]

By | December 15th, 2015|Advertising, Book marketing, Marketing, thought leadership|0 Comments

Celebrity PR: What Can We Learn from Oprah Winfrey?

Oprah Oprah is a queen and no one can say a bad word about her. But the story of her last year – the first year when she left network TV to start her OWN network, is instructive. 1. She lost her base. You’d think her loyal followers of 20 years would follow [...]

By | September 3rd, 2012|thought leadership|0 Comments

Does Your Small Business Suffer from Brand Name Mis-Identification?

I saw a marvelous women’s basketball game the other night. My hometown Minnesota Lynx played the Bing Boosts. At least that’s what their jerseys said. I had no idea where they were from. Someone pointed out that they were really from Seattle and their team name was Storm. Not Bing. Not Boost. Apparently the WNBA [...]

By | June 25th, 2012|Branding, thought leadership|0 Comments

Free Publicity Tactic: Write with Your Gut

Last week, I wrote an irreverent tirade about bogus contests. I got a lot of positive emails. Thank you. I actually had thought about pulling that article because, well, I didn’t know if I was just ranting or if it would actually help people. I decided to print it because it might resonate with some [...]

By | June 18th, 2012|Publicity, thought leadership|0 Comments