Home sales in my area are finally up.
That’s the good news.
The bad news is that the price of homes sold is down.
Actually, that is good news.
It means that the economy is moving – free market capitalism has reset the price of homes where I live.
The reset doesn’t apply just to homes.
My wife and I went into Bloomingdales a few weeks ago to take advantage of a sale. We walked into atrium in the women’s section where the expensive handbags are displayed. In years past, we gawked at the multi-thousand dollar price tags on those bags. This year, the same brands were there, but the prices of the bags were in the low hundreds, not the thousands of dollars. No, we didn’t buy anything. It was another example of the great reset-sion.
Every high school student knows that price is a meeting of supply and demand.
So why are so many coaches raising their prices? And urging their clients to do the same? Don’t they know about the world we live in?
That’s why I’m keeping my coaching and consulting prices firm. I’d rather know that I’m helping more people at a fair rate than squeezing every last penny from them.
In the past week, I’ve been able to help several people who have generously written:
“Dan’s coaching helped me get a reality check on what works in today’s marketplace. I now have a more realistic game plan.”
Bruce Freeman
ProLine Communications
“Dan, your coaching and advising has truly added to the growth of my public relations campaign. You are a true partner and I appreciate your tireless effort to help improve and accelerate my success with the media. I am so glad to have you on my team.”
Dr. David Washington
Author of Life is a Choice: “A Guide to Success in Life”
“Dan, You’re the best. Thank you for all of your help! I am making progress on the endorsements. I will be touch.”
Steve Suggs
Sales Manage Solutions
What do I do in my coaching? I like to think of it as ABCD.
Accountability – some people don’t get anything done unless they have someone to hold them accountable.
Brainstorming – I excel in outside the box thinking.
Creativity – I’m off the charts on thinking different.
Decision making – No waffling around. Let’s make a plan and go for it.
To learn more about my coaching to see if it is a fit for you – and I’m not expecting to work with people who are not a good fit – go to www.PublicityLeadstoProfits.com.
2012 Marketing and Publicity Trends Predictions
I’ve been correctly predicting Internet marketing trends since 1994 when I wrote one of the first books on Internet Marketing. I’ve been right before so there’s no reason to think I won’t be right again. You can bet the farm on most of these trends and get even money on the others.
1. Mobile marketing will take off in ways you never imagined.
2. People will be saying, “Visit my app,” in addition to – or instead of - “Visit my website.” The app will be the brochure, website, and starting point of interactivity.
3. Small businesses on Main Street will have apps that provide basic info and coupons – even if they don’t have a website.
4. Doctors, dentists and other appointment-based businesses will rely on text messages and other mobile communications to confirm appointments so they don’t lose money on no shows.
5. Your prospects will think all types of written or spoken intellectual property –ezines, books, articles, webinars, teleseminars – ought to be free.
6. You will think that all information ought to be free – except your information, of course.
7. It will be harder and harder to convince people to pay for intellectual property that is available online. They will pay for customized services specifically for them. Start planning your services menu accordingly.
8. Entrepreneurs will finally heed Michael Gerber’s mantra to work on the business, not in the business. But they will take action by HIRING outside professionals who can do the work for them instead of waiting to do the work themselves. Productivity and profits will increase while procrastination will decrease.
9. This phrase will be on everyone’s lips and t-shirts: “If you get something for free, then you aren’t the customer. You are the product.” I didn’t make this up. I wish I did. Think about it. We aren’t Google’s customer, or Facebook’s customer. We are the products they are selling to advertisers. I don’t know about you, but I don’t like being considered an “eyeballs.”
10. Spam will invade social media sites in overt and covert ways, making visits to those sites less enjoyable.
11. There will be more people showing you how to sell speaking services than there will be companies who can hire speakers. Okay, that one was low. <g>
What are your predictions?