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There’s More to PR LEADS Than Meets the Eye

July 18, 2011 By Leave a Comment

In addition to providing the best leads from the best media, PR LEADS also gets requests that can help you in several ways:

PR LEADS1. Companies look for webinar leaders. Presenting a webinar to highly targeted audiences could be a great way to build your brand, your reputation and your credibility. One client told me she got a consulting job worth $93,000 from a person listening to her webinar!

2. Reviewing books. One company regularly posts leads looking for experts to provide peer review for their books. They provide a modest stipend for your work.

3. Speaking leads. Meeting planners post speaking opportunities for experts.

4. Ongoing support. If you have questions about how to respond or want me to look at your responses, please do so! We’re the only service of this kind that offers training and support. Maybe that’s why our clients get quoted so often! PR LEADS is the only publicity leads service that provides this variety – and quality – of services for experts and small businesses.

Filed Under: authors, conference, publicity, speaking, thought leadership

Motivational Speakers: Speaking Tips from Speaking Coach Patricia Fripp

June 27, 2011 By Leave a Comment

I’m basking in the glow of a speaking job well done in Las Vegas at Alan Weiss’ and Patricia Fripp’s Odd Couple Seminar. How can I tell?

Dan Janal and Patricia Fripp

Dan Janal and Patricia Fripp

Well, I attended Patricia Fripp’s Speaking School on Friday and spoke on Sunday by using a number of her very interesting and powerful techniques to tell stories, create content and bond with the audience. It must have worked because half the people in the room came up to me to give me their business cards – and half a dozen people left their business cards at my seat! That’s never happened before. And here’s the kicker – I didn’t try to sell anything. I just wanted to share ideas and teach them how to become thought leaders! You can read a number of my “keepers” from Patricia Fripp’s Speaking School.
Points of wisdom from Patricia Fripp, in no particular order:

·      It is better to be consistently good than occasionally great.

·      Our goal is to speak to be remembered and repeated.

·      Use personal stories.

·      A good speech is not a conversation, but a good speech is conversational.
·      A speech makes it more specific and uses more specific words. For example: Not a bunch of business cards, but a handful of business cards.
·      To develop content, mine your life for turning points and influences. What do your friends laugh about at the dinner table?

·      As you review your life story, where was the conflict? What was your decision? What did you discover?

·      Don’t say, “I’m going to tell you.” Instead say, “You are going to learn.” Or “You will hear.” Or “You will experience.”

·      Use specific words because they create pictures in a person’s mind.

·      Review by asking rhetorical questions and/or ask audience to summarize what they got out of it.

·      Use short sentences.

·      Creating a speech is a messy process.

·      The audience doesn’t know how you feel. They only know how you project.

·      Populate your stories with flesh and blood characters that the audience can relate to. Give the best lines to your characters.

·      The answer to life is discipline.

If you’d like to read Patricia Fripp’s excellent articles on speaking, go to www.Fripp.com

Filed Under: Business Success Tips, General Advice, speaking

Speaking Fees: How Can I Be a Highly Paid Speaker?

May 5, 2011 By 1 Comment

Vickie Sullivan, market and brand strategist for experts,  shares her views on how to be a successful, high-paid speaker in today’s economy. Yes, it can be done.

She gave great insights for speakers in this one-hour teleseminar hosted by publicity consultant Dan Janal of www.PRLEADSPLUS.com

“Good news: Meetings are back and attendance is up,” she says. “Bad news: meeting planners have decided that they no longer have to pay speakers. Or have they?”

In this no-holds barred interview, market strategist Vickie Sullivan explores what is really going on in the paid speaking world and more importantly….what to do about it. Get ready to learn:

  • The REAL reason why it’s harder to get paid for speaking.
  • Top trends in how buyers select paid speakers.
  • Three things buyers use to decide if you are worth paying for.
  • Three most important things fee-based speakers have to change.
  • Four things all big-fee speakers have.

Vickie Sullivan is internationally recognized as the top market strategist for experts. Specializing in branding for high-fee markets, she has launched thousands of thought leaders since 1987.  Vickie’s groundbreaking work has earned her an appointment on the Women’s Leadership Board for the Kennedy School of Government at Harvard. In that capacity, she presented three times to the student body there on personal branding and prominence. Her market intelligence updates are distributed throughout the U.S. as well as 17 other countries.

Here’s the link to the audio. It’s free. Enjoy!

Among the questions she answered were:

  • First, let’s look at the market from 30,000 feet. What are some of the macro trends that impact paid speakers?
  • Many established speakers are reporting that they are getting fewer engagements at lesser fees. Is the economy the culprit and if so, why aren’t fees going up with the rebound? What’s the real reason why it’s harder to get paid for speaking?
  • How do buyers decide who they are going to pay and who do they insist speak for no or little fee?
  • Given the trends and how buyers think, what do speakers have to change in order to get paid in this new meetings environment?
  • So let’s say that a speaker is stuck. They made some mistakes and can’t raise their fees. Now what? How do they dig themselves out of the hole?
  • A lot of well-paid speakers are celebrities are big time authors. Can speakers who are not famous get paid as well?
  • What is the process for finding these paid opportunities? How do you find the big-fee engagements?
  • Vickie, what’s the common dominator? What do big-fee speakers have in common?
  • Vickie, look in your crystal ball. What are the hot topics that buyers will pay the big bucks for? And…what topics are just a fad?
  • What is the most important thing speakers can do RIGHT NOW to make sure they can raise their fees without gutting the schedule?
Filed Under: book marketing, publicity, speaking, thought leadership

How to deliver a great speech when working with a translator

August 16, 2010 By 1 Comment

I’ve spoken about creative ways to use the Internet for marketing and publicity from Beijing to Budapest, all across Mexico and Brazil as well as the U.S and Canada. One thing I’ve noticed in working with translators is that is the speaker’s job to make sure the audience understands every word.

Here are 10 ideas to help you get your message across when you don’t speak the same language as your audience.

  1. Script your intro in the native tongue with the help of your translator.  I heard Richard Miles do a 2-minute intro in Portuguese when we were both speaking at a conference in Rio de Janeiro. The audience broke out into spontaneous applause. If you want to bond with your audience, this is the way to do it. I believe that the audience will be on your side for the rest of the speech. Even if you speak five sentences in that language, you will build tremendous rapport with the audience.  A sample opening could go along the lines of “Thank you for inviting me t speak here today. I arrived a few days ago and enjoyed seeing the sights in your beautiful country and meeting so many nice people.”
  2. Meet with your translator in advance and go over your presentation. When I spoke in Budapest, this actually took longer than the speech! But it was worth it because he understood what I was saying – and so did the audience.
  3. During the preview session with the translator, go over any technical words and see if they can either be translated or if the words are the same in that language. For example, computer is la computadora in Spanish.
  4. Speak slowly so the translator can hear you.  It is almost impossible for a person to listen to you and talk at the same time. And remember that his brain has to translate what you are saying. Leave time for all that mental processing.
  5. Stop speaking while they translate. It is difficult for a translator to talk and listen at the same time – all the while having to convert one language to another. At one event in Fortalesa, Brazil, the person who spoke before me was a professor at an American university. He spoke in the same fast style as he spoke to undergrads. He lost the audience entirely. The translator couldn’t keep up with him and started translating every second or third sentence. It was gibberish.
  6. Give the audience time to listen to the translator – and more time for the message to sink in. It is one thing to listen, it is another to make sense of what they heard. I remember telling a joke and having to wait two minutes for the laughter.
  7. Translate your slides and handouts into the native language. It won’t do your audience any good to see your English words if they don’t understand them. Even though English is the “universal” language now, assume that many people in the audience are not fluent in English and can’t easily translate your words into thoughts and ideas they can act upon.
  8. If you get to the event early, put on the headphones so you can listen to another speaker getting translated. This is the audio equivalent of walking in another person’s shoes. When you realize that the headphones are rubbery, your ears are sweating and the tone quality is scratchy, you will learn a lot about how it feels to hear a translated speech.
  9. Since translation takes time, re-evaluate how much content you can fit into the allotted time. It will be less than you deliver normally.

10. Watch out for idioms and colloquial sayings. I blurted out in China that doing a certain thing would be like waving a red flag in front of a bull. I quickly realized that saying wouldn’t translate well for a country that has a red flag! I quickly stopped the translator and gave her a substitute phrase. She looked at me quite quizzically!

If you have clients who want you to speak in different countries, consider these tips and you’ll deliver a winning presentation.

Dan Janal is a very successful entrepreneur, professional speaker and marketing coach who helps clients build their businesses by improving their strategy for using publicity, marketing, Internet marketing, e-commerce and sales. To see how you can improve your business, go to http://www.prleadsplus.com

This article can be re-printed on your website, blog or ezine.

Filed Under: speaking

My first video conference: Don’t let this happen to you!

July 1, 2009 By 1 Comment

Three years ago, Terry Brock spoke at an NSA meeting and showed us how easy it was to do video on the web. I was so taken with it, I went out and bought a new Sony laptop that had a video camera built in.

 

I have yet to use it.

So when I participated as a guest expert today on Nick Vaidya’s seminar series for 8020strategy.com , I got my first real taste of what it means to be on camera.

Here are some pointers;
1. Decide what you want to look like. I was wearing a coache’s shirt. Nick was wearing a jacket and tie. Guess who looked more professional.
2. What’s in your background. Nick had a green screen. I had some pictures on my wall and a guitar. They just happened to be there. What kind of impression are you trying to create. I’ll probably bond with a guitar player who will become a big client. <g>
3. My head kept going in and out of frame. This is going to take some practice!
4. My eyes kept going left, right, up, down — and boy do I have bushy eyebrows! Now I know how Richard Nixon felt during the debates with JFK. It’s easy to be shifty eyed. It’s hard not to.
5. Don’t touch your face. No matter what you do, it looks disgusting. Thankfully, this will be edited.
6. I have a "good side." At least that’s what I discovered after the interview ended. My eyebrow doesn’t flare as much from the left side. Good to know for the future.
7. On the screen, I can see myself and I can see Nick. It is very disconcerting to see myself. It’s like looking in the mirror.
8. By the way, when I say mirror, it is a mirror. Everything is flopped to the other side. If you think you need to move to the right, you really need to move to the left!

Nick tells me that people hate to read so the next big thing on the web will be video. Right now we have YouTube, which he calls the Model T. We’ll have the video equivalent of Corvettes, BMWs, Jaguars and Kias before you know it.

Be prepared!

Filed Under: Marketing, Marketing Misc., presentation tips, Social Networking, speaking, Uncategorized

NSA invites Dan Janal to speak at annual conference

July 9, 2008 By Leave a Comment

I’m honored to have been asked to speak at the National Speakers Associations’ annual conference in New York on August 2.

I’ve been a member of NSA for more than 15 years. They are a great association that is characterized by members willingness to help other members. I’m flattered to have been asked to speak on negotiating and negotiations.

If you’re going to the conference, let me know! Maybe we can get together for lunch!

Filed Under: speaking

PowerPoint Presentation Tips That Work – Really!

June 6, 2008 By Leave a Comment

Dr. John Medina posted a funny and informative slide show on how to present ideas. This presentation is invaluable! Check it out now

You’ll never do presentations the same way again!

Filed Under: speaking