You have a great new product that you want the world to know about. You know that bloggers can have a huge impact on your product. How do you reach them? Here are 10 things to build a good product review strategy with bloggers. 10 Ways to Get Positive Reviews from Bloggers 1. Find them. [...]
People are always asking me what to do with all the great media coverage they get with PR LEADS. Here's a great idea from Robert Livinsgtone of IdealCost.com. He has his media hits printed on his business cards. He has the normal info you'd expect to see on a card, like name, contact info, etc. But on the back he lists the high-value places he's been quoted in under a column labeled "In the News." I also like his line at the bottom, "and many more." Thanks for sharing, Robert.
Bloggers have influence and major players are reaching out to influence them. Consider these events at BlogWorld:
If I were trapped in a mine, thousands of feet underground for more than two months, I don’t think my first thought would be “How can I get media training.” Then, again, I wasn’t trapped in a mine with the world looking on with wonder and pathos. The miners who were living in horror, apparently, [...]
In the past, authors did well using email campaigns to broadcast book launches with bonuses. This process is so “2009.” Today, you have to use all of your tools. If you can build followers with your blog and then get attention on Facebook, Twitter and LinkedIn, you are more likely to drive people to your book site or Amazon page and make the sale. In this teleseminar, Marcia Reynolds will show how she integrated these tools to take her book to #1 on Amazon for Leadership and Management books for women and still keeps her in the top 10.
The most effective way to get your message to the media is to target the most interested reporters and avoid the ones who aren’t interested. Sounds simple, but you’d be surprised how often small businesses blast press releases and pitch letters to any and every reporter they happen to find on a generic media list. Reporters hate this. If you can personalize a pitch or target a press release, you’ll stand a much better chance of being quoted. To make the best use of your time – and not waste a reporter’s time, here are 10 tips to selecting an effective media list.
Reporters are always looking for news. A new report shows they want to receive press releases by email. The new report by Bulldog Reporter and TEKGROUP International shows an overwhelming majority of journalists—79.4%—prefer to receive information about corporate, not-for-profit and government news by e-mail. Here are five ways to make your press release stand out.
John Kremer knows more than 1001 tips which he has documented in his must-read book, “100 Ways to market Your Books For Authors and Publishers.” Here are four tips he shared at the 21st Century Book Marketing Conference in San Diego this past weekend.
The 2010 Journalist Survey on Media Relations Practices covers how editors, reporters, producers, correspondents and bloggers work—and want to work—with social networks, online newsrooms, digital audio and video, press release distribution services and PR professionals in general. The report was written by TEK Group International and Bulldog Reporter. This Executive Summary also includes data on [...]
Teleseminar: "Kick your boring bio to the curb to attract clients, speaking gigs and media interviews, NOW!"
If your bio reads like wallpaper instead of wow, this teleseminar is for you! Join me and Nancy Juetten for a FREE, one-time teleseminar Date: Thursday, September 23, 2010 Time: 10 a.m. PST "Kick your boring bio to the curb to attract clients, speaking gigs and media interviews, NOW!" Click here to register: http://ow.ly/2HEWG * [...]