Google announced it has cracked down on “content farms” that are full of trivial articles that yield unsatisfying results. Their intent is pure: they want to get the best possible search results for their searchers – you and me. But their method is open to debate.
Watson the computer beat two of Jeopardy's all-time champs. But was it a publicity stunt or was it an honest match? As any arm-chair player of Jeopardy can tell you, there are two essential skills needed to win: 1. knowledge of facts, history, trivia and wordplay. 2. a quick trigger finger. Watson knows the answers. [...]
There seems to be a new trend going on among local TV shows as well as cable news shows to sell interview spots to authors, speakers and business people for fees ranging from $900 to $4,500.
For my new book on how to get more leads and referrals, I asked my followers for tips. Here are the answers. If you'd like to suggest your ideas, please click this link and I'll send you a copy of the electronic version of the book -- plus you get great publicity! Click this link [...]
I used to believe that you should do your own publicity. After all, who can tell your story better than you can? Turn out, I was wrong. I’ve spoken to thousands of people in the past year about writing press releases during my speeches at conferences and on teleseminars and webinars. Now I am forced to admit that I was wrong. You can’t write your own press release and you can’t do your own publicity.
You have a great new product that you want the world to know about. You know that bloggers can have a huge impact on your product. How do you reach them? Here are 10 things to build a good product review strategy with bloggers. 10 Ways to Get Positive Reviews from Bloggers 1. Find them. [...]
People are always asking me what to do with all the great media coverage they get with PR LEADS. Here's a great idea from Robert Livinsgtone of IdealCost.com. He has his media hits printed on his business cards. He has the normal info you'd expect to see on a card, like name, contact info, etc. But on the back he lists the high-value places he's been quoted in under a column labeled "In the News." I also like his line at the bottom, "and many more." Thanks for sharing, Robert.
Bloggers have influence and major players are reaching out to influence them. Consider these events at BlogWorld:
If I were trapped in a mine, thousands of feet underground for more than two months, I don’t think my first thought would be “How can I get media training.” Then, again, I wasn’t trapped in a mine with the world looking on with wonder and pathos. The miners who were living in horror, apparently, [...]