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Teleseminar: Using Social Media to Launch Your Book

October 11, 2010 By Leave a Comment

In the past, authors did well using email campaigns to broadcast book launches with bonuses. This process is so “2009.” Today, you have to use all of your tools. If you can build followers with your blog and then get attention on Facebook, Twitter and LinkedIn, you are more likely to drive people to your book site or Amazon page and make the sale. In this teleseminar, Marcia Reynolds will show how she integrated these tools to take her book to #1 on Amazon for Leadership and Management books for women and still keeps her in the top 10.

Here are a few things you will discover:

1. You started by creating a book blog site. Can you tell me why this is the center point of your campaign?
2. How did you get to blog for Huffington Post?
3. What was your Facebook strategy?
4. What was your LinkedIn strategy?
5. What was your Twitter strategy?
6. Did you use a publicist to help get the word out?
7. Did you use email or print support at all?
8. Tell me about actual book launch day, what did you do?
9. You said you had some struggles with Amazon-can you tell me about that?
10. How are sales going now and have you leveraged any other business from your campaign?

Marcia Reynolds, PsyD speaks globally on leadership topics and coaches rising star leaders on building relationships and making critical decisions in their complex and evolving workplaces. In addition to her Amazon bestseller, Wander Woman: How High-Achieving Women Find Contentment and Direction, she authored Outsmart Your Brain and has been quoted in many publications including Psychology Today, Harvard Communications Newsletter, and The New York Times.

This free, one hour teleseminar will be held on Thursday, October 14, 2010, starting at

2 p.m. Eastern

1 p.m. Central

Noon Mountain

11 a.m. Pacific

To register, click here:

The event will be recorded and a link will be sent to all registrants.

To register, click here:

Filed Under: book marketing, book publicity, book publishing, publicity, Social Networking

How to Build an Effective Media List That Generates Coverage for You

October 6, 2010 By Leave a Comment

The most effective way to get your message to the media is to target the most interested reporters and avoid the ones who aren’t interested.

Sounds simple, but you’d be surprised how often small businesses blast press releases and pitch letters to any and every reporter

BullsEye Publicity.com has the best press lists I've found

they happen to find on a generic media list. Reporters hate this. If you can personalize a pitch or target a press release, you’ll stand a much better chance of being quoted.

To make the best use of your time – and not waste a reporter’s time, here are 10 tips to selecting an effective media list.

1. Is it correct? Make sure the information is correct. It won’t help you to find that there are misspellings, wrong phone numbers or other errors.
2. Is it up to date? Sounds simple, but you’d be surprised at how many sites on the Internet sell outdated information. Ensure that the information is updated at least every quarter. There’s a lot of turnover in the media. An old list is a worthless list.
3. Does it contain complete information? A list should have name, title, publication or media outlet, email, phone and street address at a bare minimum. Give bonus points if the list shows you what topics the reporter covers in detail. For example, buying a list of reporters interested in women’s issues is a start, but how will you know if the reporter is interested in women’s politics, women’s health issues or women’s family and relationship issues? There’s a big difference! Give bonus points to a list that has relevant data, such as links to articles the reporter has written. A good list provider would have personal information about the reporter’s focus and slant so you know what angle to take. You won’t get this from a bare-bones list. You want a full-featured database.
4. Sortable. Ask for the list on a spreadsheet so you can sort on any number of fields, such as city and state, or type of publication. This can be useful if you are going to be in a new city and want to target the media there.
5. Informs you of the type of media outlet. You’d pitch a TV station differently than a print reporter, so make sure the list has this kind of information available. Today, you’d want a list that identifies print, TV, Radio and online media.
6. Contains website address. Every media outlet has a website today. You can research the reporters and the media by going to the website so you know exactly what they cover and how they cover it. Doing this research will help you pitch your story more effectively.
7. Circulation figures for print publications. This number will help you identify the market leaders ands the smaller players.
8. International contacts. The world is shrinking today. If your product or service can be of use to people around the world, then you should contact reporters at other countries.
9. Language spoken. If you stick to the U.S. media, this won’t be as important, but if you pitch international reporters, some will speak English and some will not. In fact, some international media do have correspondents in the US who speak English. Those would be the ones you might want to target.
10. Preferred contact method. How does a reporter want to be contacted? By email? By phone? By fax? By regular mail? Knowing this answer will help you get on their good side!

If you ask these questions before you buy a media list, you’ll save yourself a lot of time and confusion. And you will have a better chance to get the coverage you seek.

I’ve created a new business unit that sells media lists. You can find great lists at BullsEyePublicity.com

Want to learn how to pitch reporters effectively? Download my special report “REVEALED: The Quick And Easy Way To Get Publicity From Reporters And Bloggers Through Social Media And Press Releases!” http://www.bullseyepublicity.com/reporters/ For the most up-to-date, full-featured media database available, please visit www.BullsEyePublicity.com

This article can be reprinted on your webiste or ezine.

Filed Under: book publicity, press releases, publicity Tagged With: , , , , ,

Reporters Want to Receive Press Releases by Email, New Report Shows

September 30, 2010 By Leave a Comment

Reporters are always looking for news. A new report shows they want to receive press releases by email.

The new report by Bulldog Reporter and TEKGROUP International shows an overwhelming majority of journalists—79.4%—prefer to receive information about corporate, not-for-profit and government news by e-mail.

Here are five ways to make your press release stand out.

1. Target the media carefully. Reporters love press releases that are in their subject area. They go bonkers when they receive press releases that are not targeted for them. So before you send a press release, make sure it is suitable for that reporter.
2. Use a headline that indicates the press release is targeted. If the headline isn’t arresting, the reporter might not read the rest.
3. Put all the good information up front. Remember, this isn’t a mystery novel. Reporters don’t want to find out who-done-it on the last page. Put the important information in the first two paragraphs.
4. Put relevant links back to your website. A press release should be only 400-700 words. That means it is hard to tell the whole story. You have to omit secondary information. Put that info on your website so reporters can get as much info as the need.
5. Put links to photos, line art and surveys. Reporters might need this info. But artwork can take up a lot of space in email and some email systems might reject large files. That means you can’t put those art elements in the press release. Put them on your website instead and include links so reporters can find the information easily.

If you follow this advice, you’ll stand a better chance of having reporters read your press releases.

Do you need a list of reporters in your subject area? BullsEyePublicity.com maintains the most comprehensive and up-to-date media data bases for the US and International Reporters. For information, go to www.BullsEyePublicity.com For a special report on “The Quick And Easy Way To Get Publicity From Reporters And Bloggers Through Social Media And Press Releases!” go to http://www.bullseyepublicity.com/reporters/ Dan Janal is a thought leader, speaker coach and consultant on the topics of publicity and Internet Marketing.

This article can be reprinted on your blog, ezine or website.

Filed Under: book publicity, press releases, public relations, publicity Tagged With: , , , , ,

What’s the secret to selling books?

September 26, 2010 By 2 Comments

John Kremer knows more than 1001 tips which he has documented in his must-read book, “1001  Ways to market Your Books For Authors and Publishers.” Here are four tips he shared at the 21st Century Book Marketing Conference in San Diego this past weekend.

1. Speak. “80 percent of books are bought by word of mouth.” Start locally. Get comfortable and then move on to larger groups. Every book that became a best-seller (regardless of genre: business, spirituality, children’s, even poetry). If you write a children’s book, speak in schools. If you write poetry, speak at bookstores. People love buying books from the author.
2. Present as much content and inspiration as you can. The worst thing you can do is hold back info.
3. The essence of book marketing is creating relationships. Find good people to partner with.
4. Get on TV, especially national TV. TV sells books. Everyone knows about Oprah, but many people don’t realize that the Daily Show and The Colbert Report can help move a lot of books.
John is a legend in the book industry. I highly recommend his book and his ezine and his teleseminar series called “People You Should Know. Read more at http://www.bookmarket.com/tips.htm

Filed Under: authors, book marketing, book publicity, book publishing, publicity Tagged With: ,

How Do Reporters Work Today?

September 23, 2010 By Leave a Comment

The 2010 Journalist Survey on Media Relations Practices covers how editors, reporters, producers, correspondents and bloggers work—and want to work—with social networks, online newsrooms, digital audio and video, press release distribution services and PR professionals in general. The report was written by TEK Group International and Bulldog Reporter.

This Executive Summary also includes data on journalists’ greatest frustrations in working with PR. To make sure your practices match those of the journalists you pitch, make sure to download your free copy of the report.

Get details on these highlights:
The single most important way journalists use the Internet
How often journalists visit online newsrooms—which kinds of journalists use online newsrooms most often, plus what journalists are looking for in an online newsroom
How—and how often—journalists use social networks, blogs, digital audio and video and RSS and email feeds
How journalists prefer to receive press materials
The ranking of which social networks journalists belong to personally and which they use most to research their stories
Journalists’ greatest frustrations in working with PR professionals
Which media journalists use to get their news—online, broadcast and print
Download the full 2010 Journalist Survey on Media Relations Practices

Filed Under: publicity

Teleseminar: “Kick your boring bio to the curb to attract clients, speaking gigs and media interviews, NOW!”

September 21, 2010 By Leave a Comment

If your bio reads like wallpaper instead of wow, this teleseminar is for you!

Join me and Nancy Juetten for a FREE, one-time teleseminar

Date: Thursday, September 23, 2010  Time: 10 a.m. PST

“Kick your boring bio to the curb to attract clients, speaking gigs and media interviews, NOW!”

Click here to register:

http://ow.ly/2HEWG

* Are you frustrated that you can’t seem to find the time to focus on or organize a good bio or speaker sheet for your important work in the world?
* Have you reinvented what you do so much over the last two years to survive the down economy that your ideal clients don’t recognize your offerings today, and you don’t either?

* Do you fear that your writing abilities and storytelling talents aren’t up to snuff?
* Do you struggle with self promotion?
* And perhaps the even more important question to ask right now is this one:
What is is costing you in lost new opportunities NOT to have a winning bio ready and working hard for you and your growing business right now?

Nancy Juetten

During this interview hosted by Dan Janal, Nancy Juetten will share some of the biggest bio writing blunders business owners make that stand in their way of attracting quality leads and prestigious media interview opportunities.
You’ll walk away from this call with powerful “aha” insights that you can apply immediately to help you save valuable time preparing for media interviews, set the stage for you to delight broadcast media producers, while making your bio read better so the right people will notice and act.
Here’s what you will learn:

* The four essential elements every bio should showcase
* Why one-size-fits-all bios rarely fit all situations
* Why every radio host wants from from you
* What every event emcee wants from you that serves your interests just as much as his!
* The biggest time savers you gain by getting your bio in great shape now
* How to set yourself apart from every other expert and why you must begin right now!
Most importantly, by the end of the call, you’ll be fired up and ready to take action transform your boring, boilerplate, and bland bio to the rock star status of which you and your expertise are so worthy.
Whether you need to attract new clients, invite media attention for your winning ways, or all of the above, you’ll gain at least 3 BIG insights and practical actions you can use immediately to make your bios for the web, your speaker sheet, and your social networking profiles better immediately.
Don’t miss this timely and engaging opportunity to learn how to build YOUR buzz and invite the opportunities to share your message with the world.

Click this link to register:
http://ow.ly/2HEWG

This call will be recorded. You will be sent a link to listen to the recording if you register.
Register here:
http://ow.ly/2HEWG

If you’d like to learn more about Nancy and her products, click here:

Filed Under: publicity Tagged With: , ,

What Are You Doing With Your Great Publicity?

September 20, 2010 By Leave a Comment

If an article is printed in a newspaper or blog and no one reads it, does it make any noise?

Yes, that is a hypothetical question based on the age-old line of “If a tree falls in the forest and no one hears it…” but there is a lot of similarity between the two ideas.

Many people get articles written about themselves via PR LEADS and ProfNet or their own pitching to reporters but they fail to do anything with it. In effect, the publicity has created one ripple in the pond, but that ripple hasn’t spread. It is up to you to make noise. It is up to you to create a tidal wave from the ripple.

You might be leaving a lot of opportunities go by the wayside.

Here are 10 ways to promote your publicity:
1. Tweet a link to the article. I do this for my clients, when they tell me about their publicity via PR LEADS. I use a provocative title to get attention. Here’s an example: Need writing tips for a job application? @prleads client Diane L Samuels gets publicity on Monster.com http://ow.ly/2tGcI Notice how I use the keyword “publicity” so anyone looking for “publicity” on Twitter will see this. Use your own keywords as well so more people will find your links.
2. Post the link on your Linked In profile.
3. Post the link to relevant groups on Linked In. Heavy emphasis on “relevant.” Don’t post it in places where people wouldn’t care. You’d be hurting yourself if you did that. Also, don’t say “I’m quoted here” and post the link. Tell people what they can learn by reading the article. Your focus should be on sharing information and not appearing self-promotional.
4. Send the link and article to your prospects, clients and followers via email.
5. Post the link and the article to your blog.
6. Frame the article and hang it in your waiting room. Consider highlighting your quotes and name in yellow so it stands out from the rest of the article. The highlighting will focus a reader’s attention directly on your quote.
7. Copy the article and print it in your sales or marketing kit. The media give you a form of credibility that is unmatched. Use it.
8. Include the article in your book proposal. Book acquisition editors want to know that you can create publicity for the book. Show them here and you’re more likely to get a contract and more likely to get a larger advance.
9. Create a list of headlines of articles in which you were quoted and post that to your website. Include live links to the articles. Reporters and prospects will be impressed that you have so many media hits.
10. Use the front page of your website to let the world know you have been quoted. Too many clients get PR and hide it! Let the first impression people have of you be from the media.

Please respect all copyrights when you post articles or reproduce articles. Contact the media to find out their policies for reprints of their materials in print and on websites and in emails or in other formats.

When you do these tasks, you’ll be letting your world know you are the thought leader and expert they seek to hire for their consulting, speaking and other new business opportunities.

If you don’t do these tasks, your publicity will be yesterday’s news and will line the proverbial birdcage. You must let the world know that you have gotten publicity. You must beat your own drum.

Do you want your press release picked up in major media? Read my special report “How to Get Your Press Release Printed on Top Tier Media Sites – Guaranteed,” by visiting http://www.prleadsplus.com/results/ Publicity thought leader Dan Janal is Founder and President of PR LEADS PLUS which offers a variety of do-it-yourself tools to help small businesses get publicity, including media lists, press release writing and targeted article marketing services and press release distribution. For information on coaching and consulting services, go to http://www.prleadsplus.com

This article can be re-printed on your website, blog or ezine.

Filed Under: publicity Tagged With: ,

Musings on Labor Day

September 7, 2010 By Leave a Comment

Summer isn’t over on Labor Day. Only the pool lifeguards go away. Otherwise, summer continues until September22. For many of us, September and October are the best months. No humidity or rain. So why do people get depressed on Labor Day and say “Summer is over?” It’s time for a new attitude.

People are yelling at government to create jobs. Isn’t that the role of business? Why aren’t businesses creating jobs by creating new products and services and creating demand for those products?

If you’ve been laid off, downsized or whatever, stop complaining and start your own business. You have nothing to lose. After all, what are the alternatives? Sitting on your butt and collecting unemployment? Offer your skills to people and companies you can help. That’s how every single business ever got started. I started my business after I got fired. That turned out to be one of the best things that ever happened to me (right up there with getting married and starting PR LEADS). My business has given me the freedom and independence I wanted and I’m sure you crave. So find a business coach like Mark LeBlanc (http://www.smallbusinesssuccess.com) and get started! Don’t know what you want to do? Get help from Dr. Debra Condren http://coaching.ambitionisnotadirtyword.com/

Filed Under: publicity, thought leadership

27 Hooks to Get Publicity

August 31, 2010 By Leave a Comment

Can’t think of a way to get publicity?

Search no more.

Here are 27 news hooks to get publicity posted by Henry Devries, Henry DeVries, Assistant Dean for External Affairs, UC San Diego Extended Studies and Public Programs.

Here’s the link http://ow.ly/2xAlS

Filed Under: publicity

Madrid Chronicles- Day 1

July 27, 2010 By Leave a Comment

So far, so good!

Madrid is a very pretty city with lots of grand buildings adorned with decorative sculptures or intricate grillworks. There are lots of good pictures to be had here.

Everything is fairly close together and the subway stops are every where.  It is easy to get around.It is also very hot so walking under trees to get the shade is worth it.

My hotel is better than I expected. Thank goodness for reviews on Trip Advisor and Hotels.com. I got a great rate and a quiet room. If the only words I knew in Spanish were ¨no fumar¨then those were the right words to make sure I got a no smoking room. A little Spanish can go a long way.

Internet is odd. Without it, I feel disconnected. I have free WiFi ( pronounced WE-FE) in the hotel and can send and recieve email and web pages. But on my iPhone, all data and email are charged extra. Tough to get used to. I´ve heard of people raking up thousands of dollars in roaming charges in foreign countries, so I set my phone on airplane mode to be safe. 

Speaking of differences, here are a few:

1. People wait for lights to change. They don´t cross against the light.

2. No aggressive panhandling.

3. Coffee is small – even at Starbucks.

4. McDonalds has a fancy cappucino area (no, I didn´t eat there. )

5. Every restaurant serves paella. 

6. Lots of big cars, like any American city and traffic seems manageable, although Í´d never drive anywhere outside the US or Canada.

7.The keyboard is different. Forgive the typos. 

8. I saw a bullfight on TV. Absolutely disgusting. Sounds cool until you see a bull withering in pain, bleeding, dying. Too add insult to injury, they drag the dying bull out of the ring by attaching a rope to his horns and hitch it to a pick up truck. Yuch.

9. Surprisingly, I understood most of a 2-hour lecture geared for all levels of speakers. 10. Surprisingly, all the Spanish I studied before coming here is difficult to speak. Theres a big difference between book learning and actually using it.  Hopefully after a week, that will change. 

10.First thing I saw when emerging from the subway: Ginormous billboard for ¨¨Sex en Neueva York II¨ with Sara Jessica Parker. I wonder if it is better in Spanish.

More tomorrow.

Filed Under: publicity
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