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Intuition Author Credits PR LEADS with Landing New Book Contract

July 6, 2011 By Leave a Comment
Lynn Robinson

Lynn Robinson, Intuition Author

Intuition author Lynn Robinson credited the PR LEADS publicity service with helping her get a book contract.

“I just signed a contract with Jossey Bass (a division of Wiley & Sons) to revise and update my first book, ‘Divine Intuition: Your Guide to Creating a Life You Love.’  The fact that I’d received so much media attention was one of the factors that sealed the deal!” she said. The book will be in bookstores in late 2012. Her current books, including “Listen” and “Trust Your Gut” are available on her website and at Amazon.com

“Intuition is a gift from the Universe — from God, if you will — that will guide us unerringly to the realization of our hopes and dreams,” says Robinson, author of this uncommonly readable book. Using personal experience, beautiful illustrations, inspiring quotes, simple exercises, and stories from thousands of clients, Robinson demonstrates that intuition is a gift from the Universe that anyone can cultivate as an unwavering and reliable source of wisdom and guidance.

Trust Your Gut

"Trust Your Gut," by Lynn Robinson

Thanks, Lynn!

Do you have a success story about how PR LEADS helped you get a contract, a client, a job, a speech or anything else that’s really cool? Tell me about it and I’ll tell the world. I’ll write a press release about your success so you can build your brand, get more links that will help your website visibility on Google and help your visibility in general.

I realized recently that if I don’t toot my horn, well, you know the story. So I’m collecting case studies and sharing them with the world.
What’s your story? Please email me: dan@prleads.com and tell me what’s up!

 

Filed Under: authors, book marketing, book publicity, book publishing, branding, publicity, results

PR LEADS Helps Organic Chemist Get Publicity in National Magazines

July 5, 2011 By Leave a Comment

Congratulations to Shane Ellison, MS, a long-time PR LEADS client who took some time off to write his new book “Over the Counter Natural Cures.” He’s gotten quite a few hits using PR LEADS in just two weeks since returning.

Here’s one of his quotes about removing wrinkles from Fit and Fab Living.com

He credits PR LEADS with boosting his strategic publicity campaign.

Shane Ellison

Shane Ellison

“I hit the ground running with PR Leads!” said Shane, who holds an MS in organic chemistry from Northern Arizona University. “First it started with some successful bloggers, then two mentions in Woman’s World, and today, US News and World Report! Bam!  Your formula helped a ton, I know what to pick now and how to respond much quicker.”

I’ve been reading his new book, “Over the Counter Natural Cures” and I can’t put it down.

“I also got a feature article on a major woman’s fitness site, coming out in a few weeks,” he said. “The PR I’m getting from PR Leads is dramatically helping my SEO.  Thanks!”

What’s your PR LEADS story? Send me an email or post your success to my Facebook Fan Page: http://www.facebook.com/prleads

 

You can read more about Shane at The People’s Chemist.com

Filed Under: publicity, results

Oprah Effect – What Authors Can Learn from Oprah

May 31, 2011 By Leave a Comment

There’s no denying that Oprah can make a company successful overnight. The stories of her successful imprint radiate from the pages of Forbes, Business Week and many others to attest to the kingmaker position Oprah has played.

Now that her show is off the air, what are authors, marketers and PR people to do?

First of all, realize that Oprah was a lottery ticket. Like a lottery, many people buy tickets but only a handful win. The game isn’t rigged and the cards aren’t stacked. Oprah picks what she likes and we are all grateful she has exceptionally good taste!

For the people who didn’t win the lottery, there’s a lesson. It’s okay to play the lottery once in a while, but don’t put all your hopes and dreams in that one basket.

You need to have several marketing tactics in place that you perform month after month. While Oprah can point to hundreds of instant hits and best sellers, there are millions of success stories that got there the old-fashioned way: they busted their butts by doing a few things every day. Every day.

The authors of the Chicken Soup for the Soul books talk about how they were rejected by more than 100 publishers before they found one who would print their book. Then they had to create demand for the book, which they did by doing 5 things a day, every day, for a very long time until the idea caught fire.

While we all want to take the easy road, there’s no denying that slow and steady wins the race; and those that do several marketing tactics consistently will always outperform the person who does nothing or who jumps from one bright, shiny marketing tactic to another.

To create your own Oprah effect, I’d suggest you stick to the Chicken Soup effect: do five things a day. Find the five that work and never let up.

Filed Under: book marketing, book publicity, publicity Tagged With: , , , ,

Should Press Release Headlines Contain Puns and Jokes?

May 23, 2011 By Leave a Comment

One of the journalism blogs I read asked whether search engines were killing the puns and humor from headlines.

You see, back in the day, headline writers tried to hook people in by creating interesting headlines that captured the imagination.

I remember one headline I wrote when I was an intern for a newspaper in Huntington, West Virginia. It was told the story about Hawaiians who wanted to recreate the adventures of their ancestors by canoeing to different islands. My headline was “Polynesian paddlers plan Pacific pilgrimage.”

My chief copy editor was impressed and ran it!

I also remember a real dud about the opening of the ice skating season:

Have an ice day.

Groan.

So what’s the issue here?

Headlines are now indexed by Google and they are searched by people like you and your prospects. Are they looking for “a nice day” or are they looking for “when does the city ice rink open?”

Chances are, it is the latter. And you need to write your headlines to reflect the keywords that people use.

I’ve studied this extensively with my PressReleaseSender.com service that writes, optimizes and distributes press releases. One thing I’ve found is that if you rely on your instinct to use keywords, then you will miss the boat. You must do keyword analysis to find the keywords that your prospects are using. If you don’t, they will never find your website and you will never have them enter your pipeline.

I do this analysis for my clients. If you’d like me to create a report that shows you the keywords that you should be using, click here. http://ow.ly/50RMv

You’ll get a report that shows you which keywords to use in your press releases, articles, blogs and websites so you get more traffic and more visitors to your website.

Click here to order. http://ow.ly/50RMv

I hate long sales letters. If you have questions, call me at 952-380-1554.

Filed Under: press releases, publicity

Finally, a Real Reason for Authors, Speakers and Consultants to Hop Aboard Facebook

May 16, 2011 By Leave a Comment

If you’re as tired as I am of reading what your business friends had for dinner, who they partied with and who they are quoting on Facebook, join the crowd. However, I finally found a reason for people like us – authors, coaches and consultants- to finally get a fan page, which is the business side of Facebook in case you didn’t know.

That reason is called the Facebook Badge. A Facebook Badge is a rectangular box that includes half a dozen pictures of your fans who “like” you. No, this isn’t Sally Fields saying, “You like me, you really like me.” It is a way for you to get instant credibility and trust on your website.

To see what this looks like go to my site: http://www.PressReleaseSender.com and scroll down toward the bottom. Or look at the picture just above here.

Now imagine you have this on your site and someone comes along and says, “She sounds interesting and sincere, but should I buy her stuff?” Then he sees a few pictures of your friends. That says so much in terms of credibility! Also, it is amazing who knows who. The world is a very small place, especially for people in business.

I also saw another implementation of this on Trip Advisor. Try it yourself. Type in the name of a city you’d like to go to, and you’ll see pictures of your friends who’ve been there. Now try it with hotels, restaurants, well, you get the idea.

It is always nice to get a testimonial, but I think this new Facebook badge will be the new credibility booster that will be as important as testimonials. What do you think?

BTW, if you like me, please “like” me on Facebook so I can get my numbers and my visibility up! Please click this link.

Filed Under: publicity, Social Networking, thought leadership

Speaking Fees: How Can I Be a Highly Paid Speaker?

May 5, 2011 By 1 Comment

Vickie Sullivan, market and brand strategist for experts,  shares her views on how to be a successful, high-paid speaker in today’s economy. Yes, it can be done.

She gave great insights for speakers in this one-hour teleseminar hosted by publicity consultant Dan Janal of www.PRLEADSPLUS.com

“Good news: Meetings are back and attendance is up,” she says. “Bad news: meeting planners have decided that they no longer have to pay speakers. Or have they?”

In this no-holds barred interview, market strategist Vickie Sullivan explores what is really going on in the paid speaking world and more importantly….what to do about it. Get ready to learn:

  • The REAL reason why it’s harder to get paid for speaking.
  • Top trends in how buyers select paid speakers.
  • Three things buyers use to decide if you are worth paying for.
  • Three most important things fee-based speakers have to change.
  • Four things all big-fee speakers have.

Vickie Sullivan is internationally recognized as the top market strategist for experts. Specializing in branding for high-fee markets, she has launched thousands of thought leaders since 1987.  Vickie’s groundbreaking work has earned her an appointment on the Women’s Leadership Board for the Kennedy School of Government at Harvard. In that capacity, she presented three times to the student body there on personal branding and prominence. Her market intelligence updates are distributed throughout the U.S. as well as 17 other countries.

Here’s the link to the audio. It’s free. Enjoy!

Among the questions she answered were:

  • First, let’s look at the market from 30,000 feet. What are some of the macro trends that impact paid speakers?
  • Many established speakers are reporting that they are getting fewer engagements at lesser fees. Is the economy the culprit and if so, why aren’t fees going up with the rebound? What’s the real reason why it’s harder to get paid for speaking?
  • How do buyers decide who they are going to pay and who do they insist speak for no or little fee?
  • Given the trends and how buyers think, what do speakers have to change in order to get paid in this new meetings environment?
  • So let’s say that a speaker is stuck. They made some mistakes and can’t raise their fees. Now what? How do they dig themselves out of the hole?
  • A lot of well-paid speakers are celebrities are big time authors. Can speakers who are not famous get paid as well?
  • What is the process for finding these paid opportunities? How do you find the big-fee engagements?
  • Vickie, what’s the common dominator? What do big-fee speakers have in common?
  • Vickie, look in your crystal ball. What are the hot topics that buyers will pay the big bucks for? And…what topics are just a fad?
  • What is the most important thing speakers can do RIGHT NOW to make sure they can raise their fees without gutting the schedule?
Filed Under: book marketing, publicity, speaking, thought leadership

Which Are More Popular E-books or Paperbacks?

April 20, 2011 By Leave a Comment

CNN did an unscientific poll Sunday of more than 200,000 people who visited their website and answered the question: Which do you prefer: E-books or paperbacks?

Given this was an online poll; I would have thought e-books would run away with it.

However, paperbacks won by an 80-20 margin!

I have no clue. Most sales reports show that e-book sales are skyrocketing.

In fact, CNN ran a story on the same day saying that e-book sales topped paperbacks for the first time!

NEW YORK (CNNMoney) — The publishing tide is shifting fast: E-book sales in February topped all other formats, including paperbacks and hardcovers, according to an industry report released this week.
E-book sales totaled $90.3 million in February, up 202% compared to the same month a year earlier, according to a study from the Association of American Publishers. That put e-books at No. 1 “among all categories of trade publishing” that month — the first time e-books have beaten out traditional publishing formats.

http://money.cnn.com/2011/04/15/technology/ebooks_beat_paperbacks/index.htm?source=cnn_bin&hpt=Sbin

I prefer to hold a hardcover book or a paperback – especially in the tub! But I can see why people like an e-book to read on a plane or an exercycle, especially since you can make the fonts larger.

Why do you think that is?

If you’re interested in writing a book on Kindle, listen to my free webinar with Daniel Hall, which we recorded a few weeks ago. Here’s the link:
http://realfastbook.com/danjkindle.html

Everything you need to know to publish an e-book is in this webinar. Seriously.

Filed Under: book marketing, book publicity, book publishing, publicity, thought leadership Tagged With: ,

International Media Database Now Available to Get More Publicity

April 15, 2011 By Leave a Comment

Companies that need international publicity can now find reporters at thousands of media outlets in hundreds of cities thanks to a new media database service offered by Bulls Eye Publicity, a service of PR LEADS PLUS, a leading supplier of publicity services.

“Having access to a database of reporters from every country will help American companies that want to expand their markets overseas. The media database will also help companies in many countries find reporters in their own countries as well as reporters who work in countries that they want to sell into,” said Dan Janal, president of PR LEADS PLUS and a noted publicity consultant.

Companies can find journalists who cover topics in their industry from a global database of over 533,000 reporters for newspapers, magazines, TV, online and radio. Our database helps you easily identify the most important journalists for your story and lets you communicate with them in the exact way they prefer.

The media lists are attractively priced at only $197 per continent for one topic area  and $50 for each additional topic area.  Data is available for the continents:

  • North America: includes all 50 U.S. states, Canada and US Hispanic media outlets
  • Europe: United Kingdom, Eastern Europe, Western Europe, Middle East and Africa
  • Asia: China, Japan, Taiwan, Indonesia and Hong Kong
  • Latin America: Mexico, Central America, South America and Caribbean Islands
  • Australia and New Zealand.

The database is updated daily and researched by trained representatives in local countries.

The data is available as a spreadsheet, which is easy to use time after time. The data is in electronic format so it will integrate easily with other programs, like email and word processing.

The data contains the reporter’s name, email address, fax number, street address, website, title, spoken language and subject areas so marketers and public relations people can find the right reporters who cover their topics.  PR people can target the right journalists based on exacting criteria.

Filed Under: publicity

Publicity and Marketing Tips from a Million Dollar Realtor

April 4, 2011 By Leave a Comment

Recently, I got a voicemail from a Realtor named Louie. I won’t use his last name since I didn’t speak to him or ask his permission. But don’t worry. This is not an embarrassing story. In fact, it is the story of a hero and a person I think I admire. Here’s the story.

Louie leaves a message on my voicemail saying he is a Realtor, and has appeared on HGTV. He wants to sell my house. My first thought was I don’t want to sell my house. My second thought was that he had a nice voice and a winning persona on the phone. But I decided to check him out anyway. After all, he’s on HGTV. He must be a star.
I went to his web site and saw his credentials. He’s one of top 20 salespeople in his nationwide company of hundreds or thousands of Realtors. He has a zillion video clips of him appearing on a local TV news show as their real estate expert. He’s a pro through and through.

You know what impressed me most about Louie?

Two things, actually.

First, he makes good use of his media. I always preach that to my clients. He’s a stud!

Second, as successful as he is, he still makes cold calls!

Mind you, I’ll never make a cold call in my life. I hate them. You probably do as well. That’s okay. I’m not about to say you should do cold calls. I do other marketing tactics, like ezines, blogs, articles and press releases.

But he found a marketing tactic that worked for him and he did it again and again and again. He even left a similar message on my wife’s voice mail.

The point is, he didn’t delegate marketing to a flunky. He didn’t rest on his laurels. Instead, he dug in his heels and he kept marketing, every darned day without fail.

You might have noticed that the Real Estate industry is on the ropes and has been for several years. Does that sound like your business?

I have two questions for you.

Are you like Louie? Do you want to be like Louie?

Then pick a few marketing tasks that you like to do and that are effective. Then do them over and over and over again.

I’d suggest you write press releases that contain info about what’s new in your business, or “how to” information that you might have written as an article. Or even an opinion piece that you might have written for your blog. All those are good fodder for a press release that can help your web site be found in the search engines.

For information about this, please go to http://www.PressReleaseSender.com and read about my guaranteed publicity program. It really works!

Filed Under: General Advice, Marketing, publicity Tagged With: , , , ,

Publicity Expert Dan Janal to Speak about SEO and Press Releases at Conference

April 1, 2011 By Leave a Comment

Publicity consultant Dan Janal will share his latest research findings on how to optimize media releases so they appear higher on search engines at the Friday Wrap Conference in Las Vegas on May 9, 2011.

The conference is sponsored by Alan Weiss, president of Summit Consulting Group and is open only to members of the Friday Wrap community. For information, go to http://www.summitconsulting.com/

“I’m going to share my latest research on how to rise to the top of the search engines by writing news releases. I’m going to show, in depth, how to do keyword analysis with Google AdWords so press releases, articles and blogs have a better chance of appearing on the front page of Google,” said Janal, president and founder of PR LEADS Guaranteed Press Releases at http://www.PressReleaseSender.com

The results are stunningly surprising. For example, no one searches for “professional speaker.” The most searches are for “motivational business speaker” and “inspirational business speaker.” Lots of other cool things like “media releases” are searched for more than “press releases.” Those kinds of word choice decisions happen all the time. I’ll demo this with 1 or 2 hot seat audience members. It will cause many “aha” moments.”

Dan’s company offers guaranteed distribution in more than 40 top business publication web sites so you get the visibility and credibility you need to sell your services and attract new clients. Through his advice and guidance, his clients have been featured in nearly every major newspaper and magazine including the New York Times, Forbes, Fox Business and the Wall Street Journal.

About Dan Janal

Dan Janal is president and founder of PR LEADS PLUS, a public relations agency that helps small businesses, authors and coaches get the publicity they need to make more sales.

USA Today called Dan “a true cyberspace pioneer” because he wrote one of the first three books ever written about Internet marketing way back in 1994.

The Los Angeles Times called Dan “an internet marketing expert” because he consulted with companies like IBM, American Express and the Reader’s Digest.

Dan has been an in-demand speaker who has lectured everywhere from Beijing to Budapest, as well as across the U.S., Canada, Mexico and Brazil. He’s even taught at Berkeley and Stanford.

Dan has written six books for John Wiley & Sons and those books have been translated into six languages. He’s working on a new book about how to use the Internet for referrals so you can get new business. Dan believes that publicity and marketing should be about getting results.

Dan brings more than 25 years of public relations experience and expertise to you today. He was on the PR team that launched AOL. He was also involved in the launch of the CD-ROM player, GPS technology and the beginnings of the personal computer revolution.

Dan is one of the most respected teachers in public relations today and is one of the key thought leaders in this field because he was also an award-winning newspaper reporter and editor who interviewed President Gerald Ford and First Lady Barbara Bush.

Filed Under: coach, conference, publicity
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