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Publicity thought leadership

/Publicity thought leadership

Publicity thought leader Dan Janal "applauds" Google's use of consumer-endorsed commercials

Dan JanalMarketing Speaker Google certainly got a lot of PR recently when it announced it would paste user’s comments and pictures on its ads. The outrage from the media and Facebook users was immediate. I must admit I was disgusted initially by the apparent violation of privacy and intrusion into personal affairs. Then [...]

By | November 2nd, 2013|Advertising, Publicity, Publicity thought leadership|0 Comments

Publicity Speaker Dan Janal Pays Tribute to Jay Conrad Levinson of "Guerrilla Marketing" Books

Jay Conrad Levinson One of the immortals of the entrepreneurial world died last week. I think it would be nice to honor Jay Conrad Levinson, the author of the “Guerrilla Marketing” series of books that changed the lives of many entrepreneurs, including me.   More than any other author with the possible exception [...]

By | October 14th, 2013|PR LEADS General Advice, Publicity thought leadership|2 Comments

Publicity Speaker Dan Janal Publishes Insightful, Humorous "Top 10 Publicity and New Media List"

Dan JanalPublicity Speaker 1.     Best PR campaign ever: Yahoo announces it will reveal a new logo in 30 days. Somehow, USA TODAY considers this front-page news. Sorry, but a logo announcement is minor news even when it is actually shown. Kudos to the PR geniuses that convinced USA TODAY’s editors otherwise. 2.      Most [...]

By | August 14th, 2013|Publicity thought leadership|0 Comments

Publicity Speaker Dan Janal Shares Email Productivity Tips to Improve Media Relations and Customer Service

Dan JanalPublicity Speaker There are pundits going around telling people to not read email in the morning. They insist that email is: 1.     Useless 2.     Time consuming 3.     Distracting 4.     Low priority 5.     Takes away valuable time from your “big ideas” Some pundits even say you should have an auto response email that [...]

By | July 29th, 2013|Publicity thought leadership|1 Comment

Authors Can Save Money By Avoiding Internet Marketing Rip Offs, New Book Shows

Internet Marketing Confidential Authors Can Save Money By Avoiding Internet Marketing Rip Offs ‘Internet Marketing Confidential’ Book Shows How to Spot the Internet Marketing Scams MINNEAPOLIS,  May 6, 2013 – Authors can save money if they don’t fall for common scams uncovered in “Internet Marketing Confidential,” a new tell-all book by Internet Marketing [...]

Free Publicity Tip: Great Way to Re-Use Your Pitch Letters

Justin Brady Justin Brady, (http://blog.testoftimedesign.com) is a creativity expert who thought of a great tactic to do  if you don’t get selected. Find the article and then post your ideas to the comments section of the online version of the article. That’s a great use of your time and energy. After all, you’ve [...]

Free Publicity Tips: Pitch Letters Must be Written for Mobile Reporters and Producers

Reporters Are Looking for YOU! You’ve heard that you have 15 seconds to capture a person’s attention with a sound bite. Or maybe it is 7 seconds. Or even 5 seconds. The info is all over the map, but the truth is plain: People have shorter attention spans than ever before. And that [...]