PR LEADS General Advice

If you're like me, you are inundated by spam. Each time your email refreshes, you see more and more junk you have to delete. This just wastes time!I didn't realize how much time I lost until I subscribed to a service that blocks spam called SpamArrest.You've probably seen this service. I know I have, because [...]

When prospective clients call and ask about our article marketing service, two of their most frequently asked questions are: “ How do I measure my article marketing return on investment?” and “How do I know if my investment in time, energy and manpower is really paying off?”Here are two formulas you can use to determine [...]

Have your New Year's resolutions already gone by the wayside? Regardless of whether or not you hit your goal for 2006, did you feel the January blahs?In this special teleseminar and interview, Mark LeBlanc, will share a number of his unique insights around what it really takes to have the best year of your life [...]

I first met Guy Kawasaki in 1990 when he was the noted software evangelist for Apple Computer and he was crusading across the world convincing software developers to write programs for the Macintosh and I was fairly well-known PR person specializing in high tech products.We were at a luncheon sponsored by a Macintosh magazine and [...]

If You Build a Blog, How Do You Get them to Read It? Everyone has a blog. But how can you use it increase your visibility and publicity?Join me and Nettie Hartsock - Principal of Hartsock Communications - www.nettiehartsock.com and Business Advisor and Editor for Allbusiness.com's Must Read Business Books Blog to learn how.In our [...]

Attention tree huggers! Your time has come.Environmentalism and energy independence will two of the biggest news stories this year. Consider this:1. Business Week devotes its cover story to this topics this week.2. Forbes' inspirational quotes this week are about the environment.3. One of my clients proposed this idea to me last week BEFORE the magazines [...]

Susan Harrow has interviewed publicists who regularly gettheir clients featured in 0 and people like you who havedone it themselves. Some of their results:==> "The O feature got us into over 100 retail outlets,"says Denise Loren of http://www.bowwowtv.com, whose companymakes DVDs for dogs, which increased her business by 75%.With no money spent on advertising they [...]

The Wall Street Journal showed the world its redesigned newspaper this week. If you subscribe to the hard copy, you'll see a narrower newspaper, larger fonts, more color and lots of other changes. Some big. Some small.I'd suggest you go to the library and pick up a copy of Tuesday's edition, which explains why the [...]