I recently heard a webinar guest talk about his latest way to get rich by using Twitter. Of course, he couldn’t just say “Use Twitter.” He had to say, “Press releases suck so use Twitter.” He wasn’t the first person to badmouth press releases in favor of another tactic. And he won’t be the last. [...]
Editing – especially cutting words – is part of the writing process. Don't be afraid to cut words - if they don't add anything. Words that are unnecessary are called "deadwood." It is hard to delete words and sections. However, if deleting 1,000 words would make your book better, then that’s what you must do. [...]
There’s breaking news about press releases: Calls to action should be placed in the second paragraph, according to Alexa Hoffman, PR Newswire’s product manager for US distribution reports. While calls to action have always been a part of a well-crafted press release, the feeling had been to put the call further down in the press [...]
According to a new report conducted by Wasabi Public Relations, press releases are one of the top 5 resources reporters use to find expert sources. The other top methods include Google, pitches, breaking news and social media. Surprisingly, books were not in the top 5! I wonder what Amazon would say about that! When you [...]
Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s [...]
You can now include 2 photos with your press releases - at no additional cost for a limited time! Studies show that adding pictures leads to more views and more interaction with readers. We’ll charge for pictures in the future, but for the rest of January, you can order one or more press releases with [...]
Many small businesses aren’t getting publicity for the oddest reason: They talk themselves out of it! Here are 10 common problems I’ve seen with entrepreneurs who want publicity. 1. You think you don’t have anything newsworthy to say. That’s false because it is up to the reporter to decide what is newsworthy. If you tell [...]
Headlines are now indexed by Google and they are searched by people like you and your prospects. Are they looking for “a nice day” or are they looking for “when does the city ice rink open?” Chances are, it is the latter. And you need to write your headlines to reflect the keywords that people use.
The most effective way to get your message to the media is to target the most interested reporters and avoid the ones who aren’t interested. Sounds simple, but you’d be surprised how often small businesses blast press releases and pitch letters to any and every reporter they happen to find on a generic media list. Reporters hate this. If you can personalize a pitch or target a press release, you’ll stand a much better chance of being quoted. To make the best use of your time – and not waste a reporter’s time, here are 10 tips to selecting an effective media list.
Reporters are always looking for news. A new report shows they want to receive press releases by email. The new report by Bulldog Reporter and TEKGROUP International shows an overwhelming majority of journalists—79.4%—prefer to receive information about corporate, not-for-profit and government news by e-mail. Here are five ways to make your press release stand out.