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Press releases

/Press releases

Why Your Press Releases Don’t Get Attention – And What You Can Do About It

I recently heard a webinar guest talk about his latest way to get rich by using Twitter. Of course, he couldn’t just say “Use Twitter.” He had to say, “Press releases suck so use Twitter.” He wasn’t the first person to badmouth press releases in favor of another tactic. And he won’t be the last. [...]

By | August 4th, 2017|Book publicity, Press releases, thought leadership|0 Comments

Getting Results from Your Press Releases

There’s breaking news about press releases: Calls to action should be placed in the second paragraph, according to Alexa Hoffman, PR Newswire’s product manager for US distribution reports. While calls to action have always been a part of a well-crafted press release, the feeling had been to put the call further down in the press [...]

By | May 23rd, 2017|Book publicity, Press releases|0 Comments

Google Cracks Down on Press Releases

Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s [...]

Publicity Strategy: Are You Sabotaging Your Publicity Campaign?

Many small businesses aren’t getting publicity for the oddest reason: They talk themselves out of it! Here are 10 common problems I’ve seen with entrepreneurs who want publicity. 1.     You think you don’t have anything newsworthy to say. That’s false because it is up to the reporter to decide what is newsworthy. If you tell [...]

By | December 1st, 2011|Press releases, Publicity, Publicity thought leadership|0 Comments

How to Build an Effective Media List That Generates Coverage for You

The most effective way to get your message to the media is to target the most interested reporters and avoid the ones who aren’t interested. Sounds simple, but you’d be surprised how often small businesses blast press releases and pitch letters to any and every reporter they happen to find on a generic media list. Reporters hate this. If you can personalize a pitch or target a press release, you’ll stand a much better chance of being quoted. To make the best use of your time – and not waste a reporter’s time, here are 10 tips to selecting an effective media list.

By | October 6th, 2010|Book publicity, Press releases, Publicity|0 Comments

Reporters Want to Receive Press Releases by Email, New Report Shows

Reporters are always looking for news. A new report shows they want to receive press releases by email. The new report by Bulldog Reporter and TEKGROUP International shows an overwhelming majority of journalists—79.4%—prefer to receive information about corporate, not-for-profit and government news by e-mail. Here are five ways to make your press release stand out.

By | September 30th, 2010|Book publicity, Press releases, Publicity|0 Comments