Press releases

Getting Results from Your Press Releases

There’s breaking news about press releases: Calls to action should be placed in the second paragraph, according to Alexa Hoffman, PR Newswire’s product manager for US distribution reports. While calls to action have always been a part of a well-crafted press release, the feeling had been to put the call further down in the press [...]

Getting Results from Your Press Releases2017-05-23T18:14:07+00:00

5 Ways Reporters Find Sources – Number 6 Will Surprise You!

According to a new report conducted by Wasabi Public Relations, press releases are one of the top 5 resources reporters use to find expert sources. The other top methods include Google, pitches, breaking news and social media. Surprisingly, books were not in the top 5! I wonder what Amazon would say about that! When you [...]

5 Ways Reporters Find Sources – Number 6 Will Surprise You!2016-11-28T23:38:10+00:00

Google Cracks Down on Press Releases

Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s [...]

Google Cracks Down on Press Releases2016-11-28T23:38:11+00:00

PR LEADS Guaranteed Press Releases Now Offers Pictures!

You can now include 2 photos with your press releases - at no additional cost for a limited time! Studies show that adding pictures leads to more views and more interaction with readers. We’ll charge for pictures in the future, but for the rest of January, you can order one or more press releases with [...]

PR LEADS Guaranteed Press Releases Now Offers Pictures!2014-01-23T01:24:55+00:00

How to Build an Effective Media List That Generates Coverage for You

The most effective way to get your message to the media is to target the most interested reporters and avoid the ones who aren’t interested. Sounds simple, but you’d be surprised how often small businesses blast press releases and pitch letters to any and every reporter they happen to find on a generic media list. Reporters hate this. If you can personalize a pitch or target a press release, you’ll stand a much better chance of being quoted. To make the best use of your time – and not waste a reporter’s time, here are 10 tips to selecting an effective media list.

How to Build an Effective Media List That Generates Coverage for You2016-11-28T23:38:22+00:00

Reporters Want to Receive Press Releases by Email, New Report Shows

Reporters are always looking for news. A new report shows they want to receive press releases by email. The new report by Bulldog Reporter and TEKGROUP International shows an overwhelming majority of journalists—79.4%—prefer to receive information about corporate, not-for-profit and government news by e-mail. Here are five ways to make your press release stand out.

Reporters Want to Receive Press Releases by Email, New Report Shows2016-11-28T23:38:22+00:00

Publicity Tactics: Does Old Media Still Matter?

Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns.

Publicity Tactics: Does Old Media Still Matter?2016-11-28T23:38:24+00:00

Marketing Helps Defeat the Recession

This month, we had a large number of alumni clients re-start their PR LEADS subscriptions. While we’ve always gotten new clients during this recession, and we always had a few alumni resume, this month clearly showed a great trend. Why? Many reasons, internal and external, with lessons that will help you grow your businesses:

Marketing Helps Defeat the Recession2016-11-28T23:38:24+00:00

Targeted Queries To Save You Time

We get hundreds of leads each day on dozens of topics. But we only send you leads in your specialty to save you time.

PR LEADS helps you:

  Save time
  Save money
  Reduce your stress
  Make getting publicity fun
  And, it's easy to use...
  We'll even train you!

The Easier Way To Get Publicity

PR LEADS has helped more than 4,000 business experts, solo PR firms, and small businesses. And we can help you get the publicity you need to:

  Build credibility
  Create marketing tools for your handouts and websites
  Position you as an expert
  Show why you are better and different from competitors
  Justify raising your rates and fees
  Grow your business
  Help your clients get publicity