Consultants and coaches spend countless hours thinking of new ideas to write for their newsletters and blogs. They all want to create a new idea and hop on a new trend. After all, we all want to be thought of as smart and helpful. But did you know that the best way to bond with your readers is to show them that you are human? It’s true.
Professionals and consultants who write proposals might wonder if they should be a deadline on their proposals, or if they should make the proposal open-ended. I’d suggest you always put an expiration date on your proposals. Here are six reasons why.
For speakers and authors who want to get clients. the message is clear: your brand must stand out and be unique. How many times have you heard that message? Probably too many times. Yet, it is true. But most consultants and thought leaders don’t know how to be unique. Here are a few tips on [...]
What do you do when a client tells you they want to cancel the contract? That’s a problem one of my coaching clients faced the other day when a client wanted to cancel a large contract. Here are a few ideas that can help you if you are faced with a client who wants to back out of a project.
This month, we had a large number of alumni clients re-start their PR LEADS subscriptions. While we’ve always gotten new clients during this recession, and we always had a few alumni resume, this month clearly showed a great trend. Why? Many reasons, internal and external, with lessons that will help you grow your businesses:
I’ve always loved Opening Day for baseball because when you look at the standings, everyone is even. Each team is in first place. Each team has the whole world open to them. Same with you. Treat Opening Day as a time to start over. 1 Reevaluate your website. Is it up to snuff? [...]
Chances are you don’t have a clue as to how your site compares to your competitors. Now would be a good time to find out.
The music world is going goo goo over Lady Gaga. She's the hottest act out there and there are branding lessons you need to know from her, even if you don't follow her music.
Most entrepreneurs consider it a lucky day when they make a sale. Even better if the client buys a recurring program, like a subscription to a service, like PRLEADS or a coaching program that meets every month. But many entrepreneurs don’t realize they might be leaving money on the table. “Most of your [...]
In honor of George Washington’s birthday, here are marketing tips from the father of our country. 1. Always tell the truth. Nothing hurts your credibility with reporters or prospects or customers more than shading the truth. Look at Tiger Woods and Toyota. 'Nuff said. 2. Eat the cherries, but don’t chop down the [...]