Is social media marketing effective? One guru I follow says social media isn’t effective. Then I realized the folly in the question and in his answer. His answer was a one-size fits all answer. That's really not the case. I've been impressed by big companies that have used SM to do a great job with [...]
Every Saturday I go to my Spanish class. It isn’t easy and it isn’t necessarily fun. But I go anyway. Learning a language is difficult. I find that the only way I retain info is by speaking it, writing it and hearing it. Many times. After a while, it sinks in. No one every said [...]
You have a great new product that you want the world to know about. You know that bloggers can have a huge impact on your product. How do you reach them? Here are 10 things to build a good product review strategy with bloggers. 10 Ways to Get Positive Reviews from Bloggers 1. Find them. [...]
I’m at BlogWorld at the Mandalay Bay Hotel in Las Vegas with about 3,000 other people trying to make sense of this new media. Here are random thoughts, in no particular order of importance.
I recently visited Madrid and had a wonderful time. But at many times, I felt like a stranger in a strange land. I realized that feeling affects many visitors to your website. Here's why Your website prospects are like tourists in a foreign country. They don't know you. They don't trust you. They have many [...]
I’m a big fan of TV competition shows to find the next Food Network Star and the next design star. So you know I’d love it when someone takes that great idea and brings it to a level that you and I can benefit from. So let me tell you about my friend Linda Claire Puig and her great idea.
The books you read will have a profound impact on your life, your business and ultimately your bottom line. Because of that, I really, really felt I needed to share this one with you and encourage you to get yourself a copyóespecially today. The book is called Marketing in the Moment: The Practical Guide to [...]
Consultants and coaches spend countless hours thinking of new ideas to write for their newsletters and blogs. They all want to create a new idea and hop on a new trend. After all, we all want to be thought of as smart and helpful. But did you know that the best way to bond with your readers is to show them that you are human? It’s true.
Many people ask me to promote their products and services. Believe it or not, I actually turn down most offers. Here are 10 things I look for in considering joint venture. I hope you can use these tips to evaluate joint ventures that come your way.