In addition to providing the best leads from the best media, PR LEADS also gets requests that can help you in several ways:

1. Companies look for webinar leaders. Presenting a webinar to highly targeted audiences could be a great way to build your brand, your reputation and your credibility. One client told me she got a consulting job worth $93,000 from a person listening to her webinar!

2. Reviewing books. One company regularly posts leads looking for experts to provide peer review for their books. They provide a modest stipend for your work.

3. Speaking leads. Meeting planners post speaking opportunities for experts.

4. Ongoing support. If you have questions about how to respond or want me to look at your responses, please do so! We’re the only service of this kind that offers training and support. Maybe that’s why our clients get quoted so often! PR LEADS is the only publicity leads service that provides this variety – and quality – of services for experts and small businesses.

Publicity consultant Dan Janal will share his latest research findings on how to optimize media releases so they appear higher on search engines at the Friday Wrap Conference in Las Vegas on May 9, 2011.

The conference is sponsored by Alan Weiss, president of Summit Consulting Group and is open only to members of the Friday Wrap community. For information, go to http://www.summitconsulting.com/

“I’m going to share my latest research on how to rise to the top of the search engines by writing news releases. I’m going to show, in depth, how to do keyword analysis with Google AdWords so press releases, articles and blogs have a better chance of appearing on the front page of Google,” said Janal, president and founder of PR LEADS Guaranteed Press Releases at http://www.PressReleaseSender.com

The results are stunningly surprising. For example, no one searches for “professional speaker.” The most searches are for “motivational business speaker” and “inspirational business speaker.” Lots of other cool things like “media releases” are searched for more than “press releases.” Those kinds of word choice decisions happen all the time. I’ll demo this with 1 or 2 hot seat audience members. It will cause many “aha” moments.”

Dan’s company offers guaranteed distribution in more than 40 top business publication web sites so you get the visibility and credibility you need to sell your services and attract new clients. Through his advice and guidance, his clients have been featured in nearly every major newspaper and magazine including the New York Times, Forbes, Fox Business and the Wall Street Journal.

About Dan Janal

Dan Janal is president and founder of PR LEADS PLUS, a public relations agency that helps small businesses, authors and coaches get the publicity they need to make more sales.

USA Today called Dan “a true cyberspace pioneer” because he wrote one of the first three books ever written about Internet marketing way back in 1994.

The Los Angeles Times called Dan “an internet marketing expert” because he consulted with companies like IBM, American Express and the Reader’s Digest.

Dan has been an in-demand speaker who has lectured everywhere from Beijing to Budapest, as well as across the U.S., Canada, Mexico and Brazil. He’s even taught at Berkeley and Stanford.

Dan has written six books for John Wiley & Sons and those books have been translated into six languages. He’s working on a new book about how to use the Internet for referrals so you can get new business. Dan believes that publicity and marketing should be about getting results.

Dan brings more than 25 years of public relations experience and expertise to you today. He was on the PR team that launched AOL. He was also involved in the launch of the CD-ROM player, GPS technology and the beginnings of the personal computer revolution.

Dan is one of the most respected teachers in public relations today and is one of the key thought leaders in this field because he was also an award-winning newspaper reporter and editor who interviewed President Gerald Ford and First Lady Barbara Bush.

Publicity can be a great tool to build your webinar profits. Here’s a great way to get the press to promote your webinar!

1. Write a press release and send it to reporters who cover your topic. There are many trade publications  - online and in print – that print notices of events. The press release should contain the essential information of your webinar, including:
   1. Title
   2. Date and time (include time zones!)
   3. The cost of the webinar. If it is free, say so. That’s always good!
   4. What topics will be discussed
   5. Who the appropriate audience is (perhaps by skill level, i.e. beginner, intermediate or advanced)
   6. How to register. List your website sales letter. Don’t list the front page of your web site. They might not find the link to register.
   7. Contact information, including your phone number, email and website
   8. Send this via email about a month before your event to online publications and blogs. Send this via email to print reporters about four months before the event. For a list of reporters, go to www.BullsEyePublicity.com They have a database of more than 50,000 reporters in every vertical market you can think of. They are always looking for a good story to write about!

Yanik Silver just held his third “Underground” Internet Marketing Conference and it was truly one of the best events I’ve ever attended (and I’ve been at many, many events as a speaker and as an attendee.)

Have you ever gone to a conference and run out of business cards?

That’s what happened at this conference.

I met lots of great people who are achieving high goals.

I went to learn — and learn I did, from masters like Ted Nicholas, who gave me great ideas about client retention strategies when we chatted in the hallway. I really appreciate that a big name like Ted, who could easily be anywhere and do anything, stayed at the conference long after his session was over so he could help people. Many big-name speakers come and leave. Ted came and gave, gave, gave. Thanks, Ted!

Prophetically, at the first session, I sat next to Tom Kulzer, president of Aweber and a PR LEADS Alumni Member. He asked me what I wanted to get from the conference and I said, “to learn new ideas.” And I did!

He said he was here to meet people. I hadn’t really considered the networking aspect. But it was really critical. There were lots of great people to meet and share ideas with. I had several in-depth discussions with Leo Quinn, Matt Gill, Warren Whitlock, Terry Kozlowski and others.

Plus I saw PR LEADERS Kevin Gianni, Tim Ferris, James Lange and Alum John DuCane. It is a small world when you go to a conference and a handful of attendees are your clients!

One of the highlights was when I attended Yanik’s MasterMind luncheon where I took the hot seat and got grilled by his clients making seven figures and more. They shocked me out of my complacency and forced me to look at things differently. I am truly grateful for their insights and their spirit of giving. One guy gave me a terrific idea that could launch yet another successful business!

Oh yeah, several people, including speakers, signed up for PR LEADS so it was a profitable venture as well!

I highly recommend you attend Yanik’s next Underground conference next year. It is a great place to learn — from the speakers and the attendees.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
http://www.prleads.com/