The music world is going goo goo over Lady Gaga. She's the hottest act out there and there are branding lessons you need to know from her, even if you don't follow her music.
1. It doesn’t matter how you start. It matters how you finish. The games started with a death and glitch with the torch. They ended on a high note. Life and business are long-term propositions. Brian Tracy says that everyone who is at the top of their profession was once a newcomer who knew nothing. [...]
In honor of George Washington’s birthday, here are marketing tips from the father of our country. 1. Always tell the truth. Nothing hurts your credibility with reporters or prospects or customers more than shading the truth. Look at Tiger Woods and Toyota. 'Nuff said. 2. Eat the cherries, but don’t chop down the [...]
It's five hours before the kickoff for the Super Bowl and I'm set to make my iron-clad predictions. With apologies to the Who and their Pinball Wizard, I'll put on my Marketing Wizard hat to predict the three winners are in this year's Super Bowl. 1. The Who. This year's halftime act will expose hundreds [...]
Check out the new duds the U.S. Olympic athletes will wear at the Winter Games in Vancouver. You'll see a flag of the United States on one side and a HUGE logo for Ralph Lauren's Polo. It might be the camera angle, but the logo looks bigger than the flag. What do you think? In [...]
Since I'm knowm for making bold predictions, let me put my neck on the line one more time. I'm usually right, so it's a prety safe bet! I predict the iPad will change books and publishing as we know it. To look to future, I look to the past. Let me explain. Back in the [...]
When the iPhone first came along, Apps make were cool tools and gizmos that helped you do things better or faster, or were games that were fun. Then Apps entered a second phase where media companies created Apps that showed their website's content in an easier, friendly form that was formatted for the iPhone. Instead [...]