Coaching

Are You Looking Forward to Part 2 of 2013?

Dan Janal July marks the start of the second half of the year. It’s a good time to benchmark your activities. Here are questions to get you focused: 1. Are you on plan? 1a. Do you have a plan? 2. Look at your numbers on your P&L and double them. Are you on [...]

Are You Looking Forward to Part 2 of 2013?Dan Janal2016-11-28T23:38:14+00:00

Book Review: “The Art of Being Unreasonable,” by Eli Broad

By all measures, Eli Broad has led an amazing life. He’s the only person to have started two Fortune 500 companies – KB Home (originally known as Kaufman and Broad), and SunAmerica. Along the way he’s become a billionaire (with a b) and a philanthropist. He continues to be a major influence in the art [...]

Book Review: “The Art of Being Unreasonable,” by Eli BroadDan Janal2016-11-28T23:38:17+00:00

The Power of Branding

If you have a good brand, you can get away with a lot. Case in point, I was speaking in Nashville recently and decided to catch a concert at the Grand Ole Opry. The featured act was Marshall Tucker, the southern rock group that had a few superb songs in the ‘70’s. Unfortunately, their lead [...]

The Power of BrandingDan Janal2016-11-28T23:38:18+00:00

Finding Your Ideal Client

Nearly every client I have says their perfect client is “everyone” because “I can help everyone” or “My book can help everyone.” That might be wonderful but it is bad business. You can’t afford to market to “everyone.” And “everyone” doesn’t want you. They want to work with someone who specializes in “them,” not in [...]

Finding Your Ideal ClientDan Janal2016-11-28T23:38:18+00:00

Publicity Ethics: PR Thought Leader Dan Janal Debates Dealing with Competitors

Someone on Quora posted this question: “What are some of the more popular techniques used by companies to discredit their competitors?” I replied: “Your question is wrong on so many levels. Don't even think it. Karma will get you every time. And if Karma doesn't bite you on your butt, some hacker will definitely find [...]

Publicity Ethics: PR Thought Leader Dan Janal Debates Dealing with CompetitorsDan Janal2016-11-28T23:38:21+00:00

Publicity Expert Dan Janal to Speak about SEO and Press Releases at Conference

Publicity consultant Dan Janal will share his latest research findings on how to optimize media releases so they appear higher on search engines at the Friday Wrap Conference in Las Vegas on May 9, 2011.

Publicity Expert Dan Janal to Speak about SEO and Press Releases at ConferenceDan Janal2016-11-28T23:38:21+00:00

Is it time to reinvent yourself and your business?

A well-known speaker shared his story recently and I think it bears repeating. He created a topic that hadn’t existed before. He was on fire with new business. Other speakers saw what he was doing and offered the same topic – at a lower price. Meeting planners hired him and them. After several years, the [...]

Is it time to reinvent yourself and your business?Dan Janal2016-11-28T23:38:21+00:00

Who Is Your Ideal Client?

Last week I had a coaching call with my client Darshan and I wish you could have been there. Like many of us, Darshan was struggling with a common problem. He has a big heart and he wants to help everyone he can. Unfortunately, he, like many of us, wanted to be all things to [...]

Who Is Your Ideal Client?Dan Janal2016-11-28T23:38:22+00:00

Marketing Helps Defeat the Recession

This month, we had a large number of alumni clients re-start their PR LEADS subscriptions. While we’ve always gotten new clients during this recession, and we always had a few alumni resume, this month clearly showed a great trend. Why? Many reasons, internal and external, with lessons that will help you grow your businesses:

Marketing Helps Defeat the RecessionDan Janal2016-11-28T23:38:24+00:00

It's time to do a competitive audit to see how your marketing stands up

Chances are you don’t have a clue as to how your site compares to your competitors. Now would be a good time to find out.

It's time to do a competitive audit to see how your marketing stands upDan Janal2016-11-28T23:38:25+00:00

Targeted Queries To Save You Time

The Easier Way To Get Publicity