If you've ever sweated over the design of your book cover, or if you've paid a small fortune to a book cover designer to get it "just right" then you might not appreciate this book cover for "How Literature Works: 50 Key Concepts," by John Sutherland. It is published by Oxford University Press. Maybe when [...]
Tim Ferriss of “4-Hour” brand fame was called “the wildly popular self-help guru for young men” by the New York Times today (August 17, 2011) in an article which reported that Amazon will publish his next book, “The 4-Hour Chef.” The New York Times does not bestow honors like this lightly. Congratulations to [...]
Intuition author Lynn Robinson credited the PR LEADS publicity service with helping her get a book contract. “I just signed a contract with Jossey Bass (a division of Wiley & Sons) to revise and update my first book, ‘Divine Intuition: Your Guide to Creating a Life You Love.' The fact that I'd received so much media attention was one of the factors that sealed the deal!” she said.
CNN did an unscientific poll Sunday of more than 200,000 people who visited their website and answered the question: Which do you prefer: E-books or paperbacks? Given this was an online poll; I would have thought e-books would run away with it. However, paperbacks won by an 80-20 margin! I have no clue. Most sales [...]
In the past, authors did well using email campaigns to broadcast book launches with bonuses. This process is so “2009.” Today, you have to use all of your tools. If you can build followers with your blog and then get attention on Facebook, Twitter and LinkedIn, you are more likely to drive people to your book site or Amazon page and make the sale. In this teleseminar, Marcia Reynolds will show how she integrated these tools to take her book to #1 on Amazon for Leadership and Management books for women and still keeps her in the top 10.
John Kremer knows more than 1001 tips which he has documented in his must-read book, “100 Ways to market Your Books For Authors and Publishers.” Here are four tips he shared at the 21st Century Book Marketing Conference in San Diego this past weekend.
Since I'm knowm for making bold predictions, let me put my neck on the line one more time. I'm usually right, so it's a prety safe bet! I predict the iPad will change books and publishing as we know it. To look to future, I look to the past. Let me explain. Back in the [...]
Book Marketing Tips: How to Build Your Email List & Sell More Books in 6 Months By Dan Janal Article marketing is the best book sales lead generation technique on the Web today. Unfortunately, many authors writing articles on the Web fall short in their book marketing efforts. They simply can’t get people to visit [...]
You've got a published book or two or ten under your belt. Now what? In this teleseminar, you'll earn how to use your books to position yourself and your business in the marketplace to gain highly profitable consulting and training contracts. You'll identify key differentiators between buyers of speeches and buyers of training--and tailor your [...]