In the past, authors did well using email campaigns to broadcast book launches with bonuses. This process is so “2009.” Today, you have to use all of your tools. If you can build followers with your blog and then get attention on Facebook, Twitter and LinkedIn, you are more likely to drive people to your book site or Amazon page and make the sale. In this teleseminar, Marcia Reynolds will show how she integrated these tools to take her book to #1 on Amazon for Leadership and Management books for women and still keeps her in the top 10.
The most effective way to get your message to the media is to target the most interested reporters and avoid the ones who aren’t interested. Sounds simple, but you’d be surprised how often small businesses blast press releases and pitch letters to any and every reporter they happen to find on a generic media list. Reporters hate this. If you can personalize a pitch or target a press release, you’ll stand a much better chance of being quoted. To make the best use of your time – and not waste a reporter’s time, here are 10 tips to selecting an effective media list.
Reporters are always looking for news. A new report shows they want to receive press releases by email. The new report by Bulldog Reporter and TEKGROUP International shows an overwhelming majority of journalists—79.4%—prefer to receive information about corporate, not-for-profit and government news by e-mail. Here are five ways to make your press release stand out.
John Kremer knows more than 1001 tips which he has documented in his must-read book, “100 Ways to market Your Books For Authors and Publishers.” Here are four tips he shared at the 21st Century Book Marketing Conference in San Diego this past weekend.
The smartest people in the book world -- publishers, publicists, marketers, social media experts and authors -- will be gathering in San Diego on September 25 & 26th to reveal their secrets and share the latest information on how to launch a book in the 21st century. Arianna Huffington, along with high-level executives [...]
Would you hold a book signing at a restaurant? That's what Ian & Margery Punnett, authors of "Dizzy the Mutt with the Propeller Butt" are planning to do on Saturday, August 7th from 9am-11am, at the Longfellow Grill in Edina, MN. You gotta go where the buyers are, and if they think that's the place [...]
No self-respecting publisher today will talk to an author who doesn't have a large "platform" of followers who will by a book and a marketing plan that shows how the author will sell the book. So how did Stieg Larsson become a best-selling author, years after he died without publishing a book in his life? [...]
Some newspapers and magazines charge for reprints. Some don't. And some charge a small fortune. Here's a way to maximize articles without paying ridiculous prices for reprints.
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns.
This month, we had a large number of alumni clients re-start their PR LEADS subscriptions. While we’ve always gotten new clients during this recession, and we always had a few alumni resume, this month clearly showed a great trend. Why? Many reasons, internal and external, with lessons that will help you grow your businesses: