If you've ever sweated over the design of your book cover, or if you've paid a small fortune to a book cover designer to get it "just right" then you might not appreciate this book cover for "How Literature Works: 50 Key Concepts," by John Sutherland. It is published by Oxford University Press. Maybe when [...]
Tim Ferriss of “4-Hour” brand fame was called “the wildly popular self-help guru for young men” by the New York Times today (August 17, 2011) in an article which reported that Amazon will publish his next book, “The 4-Hour Chef.” The New York Times does not bestow honors like this lightly. Congratulations to [...]
The phone rings. The local news station wants you to be on the news that night for a 5-minute interview. Can you be at the station in two hours to tape the interview?
Intuition author Lynn Robinson credited the PR LEADS publicity service with helping her get a book contract. “I just signed a contract with Jossey Bass (a division of Wiley & Sons) to revise and update my first book, ‘Divine Intuition: Your Guide to Creating a Life You Love.' The fact that I'd received so much media attention was one of the factors that sealed the deal!” she said.
There’s no denying that Oprah can make a company successful overnight. The stories of her successful imprint radiate from the pages of Forbes, Business Week and many others to attest to the kingmaker position Oprah has played. Now that her show is off the air, what are authors, marketers and PR people to do?
CNN did an unscientific poll Sunday of more than 200,000 people who visited their website and answered the question: Which do you prefer: E-books or paperbacks? Given this was an online poll; I would have thought e-books would run away with it. However, paperbacks won by an 80-20 margin! I have no clue. Most sales [...]
When you write an ezine, be sure to post the article to your blog. Google could index it and it could rank high in their results. I can't guarantee that will happen to you, but it does happen when I do it. Here's proof.
Many people want to get publicity for their books into the most widely read newspaper in the US. But few are chosen. I recently saw a front-page interview with a new self-help author so I decided to deconstruct the story to find out the publicity strategy used because I always like to give my book author clients tips on how to get publicity.
Book marketing guru John Kremer reports that one of his follows did a book signing at Costco. The author thought his results were extraordinary.
Bloggers have influence and major players are reaching out to influence them. Consider these events at BlogWorld: