Now’s the time to create your editorial calendar for 2012. What articles should you write to tie into themes that your customers want to know about? What articles will reporters write that you can contribute to? I can help you create your editorial calendar as part of a one-time coaching session so you get all [...]
If you've ever wondered "How can I sell more books on Amazon," or "How can my book stand out on Amazon," then you'll enjoy today's guest blog by Jim Kukral, who designed the cover for my new ebook. Stay tuned for details about that! Jim is a 15-year Internet marketing expert who has a design [...]
Arielle Ford, the force behind the 21st Century Book Marketing Conference is a best-selling author in her own right. Here are a few tips she shared with the 300 or so attendees she used to promote “The Soulmate Secret:” 1. Start promoting early. She built her website six months before the book launch. [...]
If you've ever sweated over the design of your book cover, or if you've paid a small fortune to a book cover designer to get it "just right" then you might not appreciate this book cover for "How Literature Works: 50 Key Concepts," by John Sutherland. It is published by Oxford University Press. Maybe when [...]
Tim Ferriss of “4-Hour” brand fame was called “the wildly popular self-help guru for young men” by the New York Times today (August 17, 2011) in an article which reported that Amazon will publish his next book, “The 4-Hour Chef.” The New York Times does not bestow honors like this lightly. Congratulations to [...]
The phone rings. The local news station wants you to be on the news that night for a 5-minute interview. Can you be at the station in two hours to tape the interview?
Intuition author Lynn Robinson credited the PR LEADS publicity service with helping her get a book contract. “I just signed a contract with Jossey Bass (a division of Wiley & Sons) to revise and update my first book, ‘Divine Intuition: Your Guide to Creating a Life You Love.' The fact that I'd received so much media attention was one of the factors that sealed the deal!” she said.
There’s no denying that Oprah can make a company successful overnight. The stories of her successful imprint radiate from the pages of Forbes, Business Week and many others to attest to the kingmaker position Oprah has played. Now that her show is off the air, what are authors, marketers and PR people to do?
CNN did an unscientific poll Sunday of more than 200,000 people who visited their website and answered the question: Which do you prefer: E-books or paperbacks? Given this was an online poll; I would have thought e-books would run away with it. However, paperbacks won by an 80-20 margin! I have no clue. Most sales [...]
When you write an ezine, be sure to post the article to your blog. Google could index it and it could rank high in their results. I can't guarantee that will happen to you, but it does happen when I do it. Here's proof.