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Should you pay outrageous fees for article reprints?

June 16, 2010 By Leave a Comment

Some newspapers and magazines charge for reprints. Some don’t. And some charge a small fortune.

Here’s a way to maximize articles without paying ridiculous prices for reprints.

You can put some content on your website for free, including:
- links to the articles. They click on the link and the browser opens a new window that shows the article. People see both sites at the same time.
- headlines of the articles
- short quotes from the article (The L.A. Times called Dan Janal “an internet marketing expert.” True, btw)
- general info about the article (i.e. I was quoted in the Wall Street Journal on June 15, 2010.”)

If you use these tips, you’ll get a lot of leverage from your articles without winding up in the poor house.

Filed Under: book publicity, newpaper articles, public relations, publicity, Uncategorized

Publicity Tactics: Does Old Media Still Matter?

May 24, 2010 By Leave a Comment

Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales?

You bet.

While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results.
Here are 5 reasons to include Old Media in your publicity and marketing campaigns:

1.     Credibility. If the New York Times likes your product or service, you get instant credibility. I could name 100 other mainstream publications that you’d love to get into so your product, book or service gets the ringing endorsement of a trusted source.
2.     Visibility. Newspapers, TV and radio still reach millions of people every day. While we all like to get some of our news online, you can’t ignore the impact of traditional media sites and their incredible reach into mainstream America.
3.     Reprintability. Let’s face it. Nothing stands out in marketing kit or sales kit like a reprint from a newspaper or magazine. It demands to be great and it smacks of credibility. I’m seeing more and more websites feature logos of old media companies that have written about those authors and small businesses. That should tell you something: people are influenced and impressed by Old Media.
4.     Links to your site. Nearly all content from nearly all Old Media is printed on the web. Oftentimes, those articles have links to your websites, or are otherwise indexed by Google and other search engines. So if someone is searching for your type of business, they very well may learn about your from a reference in the Old Media on their web site. That’s a great introduction. In fact, I had one client who was named one of the top 20 entrepreneurs of the year by Entrepreneur magazine. When you search her name, the first listing is the link to Entrepreneur, not her own website. Can you imagine how much confidence and credibility she just received? Anyone searching for her can see that she has the implied endorsement of a top magazine! That’s a great way to start a conversation.
5.     Ego. Would you rather say that someone Tweeted about you or that the Boston Globe printed a review of your book and included a picture of the cover? I rest my case.

None of this discussion even hints that new media is not worthwhile. It truly is. However, the torch has not been passed from one generation of news hounds to the next – at least not yet. Good publicity practices should include Old Media as well as New Media so you and your clients get the most publicity possible.

One tactic that I’ve found to be indispensible in getting my clients links from media sites is to distribute press releases. Many top media sites will print press releases word-for-word so you control the message. The benefits of doing this include getting links to your site, creating screen shots of your press release on famous sites to build your credibility and the visibility of reaching the audiences of those publications.

For a free report on how to get your message printed in top tier media websites, go to
http://www.prleadsplus.com/toptiermedia/
The Los Angeles Times called Dan Janal “an Internet marketing expert” who helps professionals build their businesses with publicity and Internet marketing tactics. To learn more about Dan’s coaching and consulting services, go to www.PRLEADSPLUS.com.

Filed Under: book publicity, free publicity, newpaper articles, press releases, publicity

Marketing Helps Defeat the Recession

April 26, 2010 By Leave a Comment

This month, we had a large number of alumni clients re-start their PR LEADS subscriptions. While we’ve always gotten new clients during this recession, and we  always had a few alumni resume, this month clearly showed a great trend.

Why? Many reasons, internal and external, with lessons that will help you grow your businesses:

1. This newsletter. I started this a few weeks ago after no having any consistent communication with my clients. Why did I stop writing the newsletter several years ago? Maybe I got lazy. Maybe I got complacent. Both are not good attributes. Perhaps just putting my name in front of people reminded people that they should get back on board. Maybe you should do some kind of communication with your clients.
2. The economy is improving. Stock market is up. Consumer confidence is up. GM is repaying loans faster than anyone thought possible. Home buying is up. Sure there are rough spots out there and the new economy has changed some business models, but things are definitely looking up.
3. Market consistently. There’s always a new gimmick and people grab at it. But 100 years of research has shown that doing the right things consistently always works if you keep on doing them, day after day, month after month. So do your PR, write articles, do webinars, teleseminars and speeches; and stay in touch with your  clients, prospects and alums, and get referrals. It all works.
4. Competition. Sure, we’ve all had competitors enter our space in the past two years. Looks like people have tried the rest and are coming back to the best. Remember that quality always wins in the end. Continue to offer great service to your clients and they’ll stick with you.
5. Marketing. I’ve started writing more articles, appearing on more teleseminars, webinars and Internet radio shows as well as offering helpful advice on Linked In, Facebook and Twitter. The result is that many people who sign up for PR LEADS put “web” or “Google” or “Internet” as the referral source. Online marketing actually works. Try it.
6. Listening to great advice from Alan Weiss, Mark LeBlanc and Christian Mickelsen. When you pay for great coaching, you are investing in yourself.
7. Law of Attraction. ‘Nuff said.

I’m sure the answer lies in all these factors and probably a few more that I’m too blind to see. So hang in there. Good times are coming!

Filed Under: article marketing, book marketing, book publicity, coach, free publicity, internet marketing, Marketing, press releases

How to get reporters to give you the red carpet treatment

March 8, 2010 By Leave a Comment

If you want to be treated like Hollywood Royalty by reporters, its actually fairly simple. Look to the Red Carpet for clues.

1. It happens every year. Reporters expect it. Their readers and viewers demand it. Reporters have to cover it. There are events in your profession that reporters have to cover, like New Year’s Resolutions in January, Relationships in February and Taxes in April. Find out what reporters cover and give it to them!

2. Actors and actresses come prepared. They don’t wear old rags. They are dressed to kill and they know what they are going to say. You should remember to treat your interview with as much preparation. What are you going to say? How do you want to appear to the media? Be like the Boy Scouts and “Be Prepared.”

3. Act like you belong there. Actors who were unknown a year ago walk with grace on the Red Carpet. Expert sources and thought leaders must display the confidence the same confidence. I’ve met many great people who have done amazing things but think they are not ready for prime time.

You are ready.

Now is your time.

Shine!

I have tools to help you reach reporters. Check out info on our up-to-date media contact databases and our guaranteed, quick and easy press release writing and distribution services at PRLEADSPLUS.com

Filed Under: authors, book marketing, book publicity, free publicity, publicity, Uncategorized

Here’s a press release distribution service that’s low cost and highly effective

February 9, 2010 By 1 Comment
If  you’d like to see your press release posted for dozens of top media sites, including Forbes.com Reuters, Hoovers.com, Marketwatch.com and dozens of city business journals, you need to use my new source for press release distribution. It’s amazingly affordable at just $295 per release (which goes to top tier newspapers and targeted vertical market magazines). If you need help writing a release, our staff can do it for an additional $295.
1. To place an order to distribute your press release online, click here
2. If you’d like us to write your press release (500 words), click here to get started.
For info, call me at 952-380-1554 or email dan@prleads.com.
If you need to promote your service, product or message, let me know.

Release headline: Publicity Coach Dan Janal Named One of ’30 PR Experts You Should Follow on Twitter’
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Filed Under: book publicity, entrepreneurs, press releases, publicity

Publicity Coach Dan Janal Featured in 69th Book with Extensive Interview on Publicity Thought Leadership

January 19, 2010 By 1 Comment

Minneapolis – January 19, 2010 – Publicity coach Dan Janal was quoted extensively in “Celebrity Leverage” a new book published today by Jordan McAuley . This is the 69th book that has featured Dan Janal, who is widely regarded as one of the most highly regarded thought leaders in publicity and the Internet.

“I’ve used Dan Janal’s PR LEADS to generate tons of publicity for myself and my services in Entrepreneur Magazine, Investor’s Business Daily, and more. I love the ability to select the categories I want to receive reporter’s inquiries from — although I usually scan them all because there are so many publicity opportunities I don’t want to miss. I highly recommend Dan Janal’s PR LEADS when you want to get publicity in major media,” said McAuley. The book’s website is: http://www.celebrityleverage.com

The citations range from testimonials, short quotes, lengthy interviews, screen shots of his websites, as well as acknowledgements and thank you’s.

“As a thought leader who has shaped several generations of publicity professionals, marketers and other people who are changing the world with their books, it is a true honor to be quoted in those books,” said Janal. “I’ve also helped several clients outline books, or even get contracts from major publishers, so it is nice to be remembered in the acknowledgements. It is also an honor to be asked to write a testimonial for worthwhile books.”

Janal continues to help authors and thought leaders get publicity by combining coaching, consulting and mentoring into a uniquely helpful one-on-one consultation program.

Paul King, CEO of Hercules Networks said of Dan’s coaching: “You opened doors which I did not know existed, and turned the strange and complicated world of PR into a simple, effective plan. As most brilliant people do, you made a complex process simple. Thank you.”

Dan’s coaching helps people get an outside perspective from an acknowledged expert in the industry. He has helped clients outline chapters for books, think of story angles that reporters will write about, and get clear on their marketing goals.

Janal also operates the PRLEADS.com service that helps authors and small businesses get quoted in top daily newspapers, magazines and leading online websites.

About Dan Janal

With more than 30 years of experience in publicity, Dan Janal is Founder and President of PRLEADS.com which has helped more than 4,000 small businesses and entrepreneurs get publicity in major media to boost their sales and profits. USA TODAY called Dan “a true Internet marketing pioneer.”

Based in suburban Minneapolis, Dan understands publicity as only a former newspaper reporter can. As an award-winning daily newspaper reporter and business news editor, he interviewed President Gerald Ford and First Lady Barbara Bush.  Dan Janal is one of the most respected teachers, visionaries and entrepreneurs in the publicity community. He has written six books about Internet Marketing for John Wiley & Sons, and has been an in-demand, international speaker for nearly 20 years.

Dan was on the PR team that launched AOL and wrote one of the first books about Internet Marketing in 1994. He taught the first Internet Marketing class at Berkeley and also taught Internet Branding classes at Stanford. Corporate clients include IBM, The Reader’s Digest and American Express. He has spoken at conferences for the National Football League, Credit Union Executive Society and many others.

He has created innovative ways for people to get publicity, including the Cool Book of the Day site to help authors get publicity for books; and the Free Publicity Tools.com site to help entrepreneurs find resources to help promote their businesses.

For information about hiring Dan to speak at conferences, go to www.janal.com

For information on coaching and consulting services, go to www.PublicityLeadstoProfits.com

About  Celebrity Leverage

Celebrity Leverage (Jordan McAuley, Mega Niche Media; January 11, 2010; Paperback Original; $19.95) reveals how to get free and low-cost celebrity endorsements, product placement, celebrity buzz, and more.

Each chapter includes Insider Interviews with today’s top marketing and publicity experts like Joe Vitale of The Secret, Dan Kennedy of The No B.S. Guide to Marketing to the Affluent, Jake Halpern of Fame Junkies, Donna Cutting of The Celebrity Experience, Rick Frishman of Author 101, Yanik Silver of Maverick Business Adventures, Robyn Spizman of The Giftionary and others.

Jordan McAuley’s record spans more than a decade in publicity, marketing, entrepreneurship and events.

Known as the “King of Celebrity Contacts,” his Contact Any Celebrity service is one of the most respected publicity resources in the world, with a blue-chip roster of marketers, publicists, nonprofits and media clients who rely on it to get endorsements, donations, interviews, and more.

Filed Under: book marketing, book publicity, coach, thought leadership

Publicity Coach Dan Janal Named One of “30 PR Experts to Follow on Twitter”

January 15, 2010 By Leave a Comment

Minneapolis – January 15, 2010 – Publicity coach Dan Janal has been named one of the top “30 PR Experts You Should Follow on Twitter” by eReleases.com.
“Dan Janal is a recognized publicity expert who understands the media. His PR LEADS service offers a unique way for users to reach targeted journalists under deadline,” said Mickie Kennedy, eReleases Founder and CEO.

Dan Janal

To follow Dan Janal on Twitter use @prleads or http://www.twitter.com/prleads He writes about new tactics and strategies to get publicity, as well as pointing to research and trends from other research organizations. While tweets are short, his blog posts go into more detail to help people get more publicity.

“My mission is to help small businesses and entrepreneurs get the publicity they deserve,” said Janal who combines coaching, consulting and mentoring into a uniquely helpful one-on-one consultation program. “By offering insights and tips on Twitter and my blog, I’m able to show people how to get things done quickly and easily. Publicity is not rocket science. Anyone can get publicity if they have a good coach.”

Paul King, CEO of Hercules Networks said of Dan’s coaching: “You opened doors which I did not know existed, and turned the strange and complicated world of PR into a simple, effective plan. As most brilliant people do, you made a complex process simple. Thank you.”

Dan’s coaching helps people get an outside perspective from an acknowledged expert in the industry. He has helped clients outline chapters for books, think of story angles that reporters will write about, and get clear on their marketing goals.

About Dan Janal

With more than 30 years of experience in publicity, Dan Janal is Founder and President of PRLEADS.com which has helped more than 4,000 small businesses and entrepreneurs get publicity in major media to boost their sales and profits. USA TODAY called Dan “a true Internet marketing pioneer.”

Based in suburban Minneapolis, Dan understands publicity as only a former newspaper reporter can. As an award-winning daily newspaper reporter and business news editor, he interviewed President Gerald Ford and First Lady Barbara Bush.  Dan Janal is one of the most respected teachers, visionaries and entrepreneurs in the publicity community. He has written six books about Internet Marketing for John Wiley & Sons, and has been an in-demand, international speaker for nearly 20 years.

Dan was on the PR team that launched AOL and wrote one of the first books about Internet Marketing in 1994. He taught the first Internet Marketing class at Berkeley and also taught Internet Branding classes at Stanford. Corporate clients include IBM, The Reader’s Digest and American Express. He has spoken at conferences for the National Football League, Credit Union Executive Society and many others.

He has created innovative ways for people to get publicity, including the Cool Book of the Day site to help authors get publicity for books; and the Free Publicity Tools.com site to help entrepreneurs find resources to help promote their businesses.

For information about hiring Dan to speak at conferences, go to www.janal.com

For information on coaching and consulting services, go to www.PublicityLeadstoProfits.com
About eReleases(R)

In its 11th year of business, eReleases (http://www.ereleases.com) is the low-cost leader in press release distribution and writing services. The company was founded on the principle that professional press release writing and targeted press release distribution should not be out of reach for small and medium-sized businesses. The company earlier this year launched CauseWire(TM) (http://www.ereleases.com/causewire/), a press release service for nonprofit organizations, and GreenRelease(TM), a press release submission program designed to offset global warming. Through its PR Fuel blog and newsletter, eReleases.com features press release tips and resources for visitors who want to learn more about press releases.

# # #

Filed Under: book publicity, Business Success Tips, coach, public relations, Uncategorized

Corporate sponsors could be looking for speakers and authors like you; Will they find you?

January 6, 2010 By Leave a Comment

Linda Hollander helps teach speakers and authors how to get corporate sponsorships. She thinks that companies are fed up with risky celebrities and will be looking to find “real people.”

Here’s an excerpt from her ezine:

With the recent implosion of the Tiger Woods brand, corporate sponsors will be thinking differently about where they put their sponsor dollars. Instead of mega-celebrities, sponsors will be giving more money to real people like you with strong core values.

Make no mistake about it. We are entering the age of over-deliver. Your sponsorship proposal needs to be a Win-Win-Win for everyone. Companies need to do marketing and sponsorship represents great opportunity for you.

Back to me.

I think this means that now is the time to really promote yourself so these corporations can find you. The best way is to get publicity in major newspapers and magazines so when sponsors search the Internet for someone just like you, they find you.

I can accept a handful of clients into my 1-on-1 coaching program to help you get publicity in the mainstream press and on the Internet. If you are an advanced speaker or author, email me at dan at prleads.com and we’ll see if there’s a good fit.

Remember, if companies don’t know you are alive, they can’t hire you. And if a competitor has a l9t of publicity, you won’t get the job. The sponsorship will go to someone who can produce the best results for the company

You can learn more about Linda and how to get sponsorships, when you go here.

Filed Under: authors, book publicity Tagged With: , , ,

Teleseminar: Are you sabotaging your publicity program?

December 16, 2009 By Leave a Comment

Are you sabotaging your publicity program?

Many people shoot themselves in their feet when it comes to creating and executing their publicity programs.

After 9 years of running PR LEADS and dealing with more than 4,000 people, I’ve seen it happen time and time again for many different reasons.

Join me in the 45-minute teleseminar to learn how to overcome the 12 self-sabotaging shortcomings that speakers, authors, entrepreneurs and small business people do day after day.

By attending this session, you’ll be able to conquer the inner fears that have been holding you back from getting publicity. You’ll also develop essential skills in getting the publicity you deserve to sell more products and services.

Here’s the info:

Date: Thursday, December 17, 2009

Time: 1 p.m. Central Time

2 p.m. Eastern

Noon Mountain

11 a.m. Pacific

Length: 45-60 minutes

Investment: $10 fee will go to the Humane Society of America or other “No-Kill” Animal Shelters.

If you can’t attend, we will send you an MP3 file with the complete recording.

Click here to register:

http://www.prleads.com/stopsabotage/register

About your instructor:

The Los Angeles Times called Dan Janal an “internet marketing expert.” He’s written six books on publicity and marketing for John Wiley. An in-demand keynote speaker, Dan Janal has spoken everywhere from Beijing to Budapest. He has taught at Stanford and Berkeley. He is an award-winning daily newspaper reporter and business editor and was on the PR team that launched AOL. Other clients include the National Football League, IBM and The Reader’s Digest. He provides coaching and consulting services to a select number of qualified clients.

Filed Under: book publicity, coach, entrepreneurs, free publicity, General Advice, internet marketing, publicity

Walmart.com’s ploy: Good news for readers is bad news for authors

October 16, 2009 By Leave a Comment

The good news is that Walmart.com is selling upcoming hot books — including Sarah Palin’s book — for $10.

The better news is that Amazon is either going to match them or go a penny better.

And that includes shipping!

While this is good news for readers, it is bad news for authors. I don’t suspect that anyone will make money at $10 per book.

If Walmart.com is hoping to get spinoff sales on other products from browsers, good luck. That’s the only way they will make money. But if those buyers are looking for deals on books, they will also look for deals on other products Walmart.com carries. Coupon discount sites are only a click away.

This is also bad news for authors. If readers expect books to cost $10, there’s not much upside left for traditional publishers or self-publishers.

Filed Under: authors, book marketing, book publicity, Uncategorized
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