Book publicity

Brand Extension: The Future of Reinvention

Heinz sells ketchup. When they decided to sell mustard, no one asked “Are you getting out of ketchup?” When they added pickles, no one asked, “Are you getting out of mustard?” Why? Because mustard and pickles are logical extensions of the Heinz brand: condiments. If Heinz tried selling cars, there’d be a lot of explaining [...]

Brand Extension: The Future of Reinvention2018-07-11T22:47:07+00:00

Write Social Media Posts that Get Action

  So many authors and speakers write horrible tweets to “humble brag” about their offerings. They write ridiculous messages like “So honored to be on Somebody’s show.” Or “Thrilled to speak to Wonderful group.” These messages are ridiculous because they violate the first rule of marketing success. They don’t answer the question: “What’s in it [...]

Write Social Media Posts that Get Action2018-06-21T21:55:36+00:00

The Next Generation of Networking

For all you networking fans, here’s a new twist. Don’t forget to build your network with the next generation. I’ve been around forever and I know most of the people I need to know. But recently, I was interviewed for a podcast, a webinar and a telesummit by three people who were born after I [...]

The Next Generation of Networking2018-04-05T17:09:43+00:00

How can I pitch my story to reporters?

People ask me how to pitch their stories to reporters. Here are my key tips. I’ve written them with an economy of words because you should too! You can get your point across by writing short messages.   Find the right reporter. Read a few articles to get to know them. Determine which part of [...]

How can I pitch my story to reporters?2018-04-05T17:03:55+00:00

Getting Results from Your Press Releases

There’s breaking news about press releases: Calls to action should be placed in the second paragraph, according to Alexa Hoffman, PR Newswire’s product manager for US distribution reports. While calls to action have always been a part of a well-crafted press release, the feeling had been to put the call further down in the press [...]

Getting Results from Your Press Releases2017-05-23T18:14:07+00:00

Targeted Queries To Save You Time

We get hundreds of leads each day on dozens of topics. But we only send you leads in your specialty to save you time.

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The Easier Way To Get Publicity

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