No self-respecting publisher today will talk to an author who doesn't have a large "platform" of followers who will by a book and a marketing plan that shows how the author will sell the book. So how did Stieg Larsson become a best-selling author, years after he died without publishing a book in his life? [...]
This month, we had a large number of alumni clients re-start their PR LEADS subscriptions. While we’ve always gotten new clients during this recession, and we always had a few alumni resume, this month clearly showed a great trend. Why? Many reasons, internal and external, with lessons that will help you grow your businesses:
I’ve always loved Opening Day for baseball because when you look at the standings, everyone is even. Each team is in first place. Each team has the whole world open to them. Same with you. Treat Opening Day as a time to start over. 1 Reevaluate your website. Is it up to snuff? [...]
If you want to be treated like Hollywood Royalty by reporters, its actually fairly simple. Look to the Red Carpet for clues.
In honor of George Washington’s birthday, here are marketing tips from the father of our country. 1. Always tell the truth. Nothing hurts your credibility with reporters or prospects or customers more than shading the truth. Look at Tiger Woods and Toyota. 'Nuff said. 2. Eat the cherries, but don’t chop down the [...]
Since I'm knowm for making bold predictions, let me put my neck on the line one more time. I'm usually right, so it's a prety safe bet! I predict the iPad will change books and publishing as we know it. To look to future, I look to the past. Let me explain. Back in the [...]
Publicity Coach Dan Janal Featured in 69th Book with Extensive Interview on Publicity Thought Leadership
Minneapolis – January 19, 2010 – Publicity coach Dan Janal was quoted extensively in “Celebrity Leverage” a new book published today by Jordan McAuley . This is the 69th book that has featured Dan Janal, who is widely regarded as one of the most highly regarded thought leaders in publicity and the Internet. "I've used [...]
The good news is that Walmart.com is selling upcoming hot books -- including Sarah Palin's book -- for $10. The better news is that Amazon is either going to match them or go a penny better. And that includes shipping! While this is good news for readers, it is bad news for authors. I don't [...]
Publicity can be a great tool to build your webinar profits. Here’s a great way to get the press to promote your webinar!
Publicity expert Dan Janal will be on the faculty for the “Publishing at Sea” seminar, the first event for independent book publishers who want to learn how to sell more books while aboard a luxury cruise ship. Janal is the founder of PR LEADS, a publicity service that has helped more than 3,000 authors [...]