There’s no denying that Oprah can make a company successful overnight. The stories of her successful imprint radiate from the pages of Forbes, Business Week and many others to attest to the kingmaker position Oprah has played. Now that her show is off the air, what are authors, marketers and PR people to do?
Vickie Sullivan, market and brand strategist for experts, shares her views on how to be a successful, high-paid speaker in today's economy. Yes, it can be done.
CNN did an unscientific poll Sunday of more than 200,000 people who visited their website and answered the question: Which do you prefer: E-books or paperbacks? Given this was an online poll; I would have thought e-books would run away with it. However, paperbacks won by an 80-20 margin! I have no clue. Most sales [...]
Many people want to get publicity for their books into the most widely read newspaper in the US. But few are chosen. I recently saw a front-page interview with a new self-help author so I decided to deconstruct the story to find out the publicity strategy used because I always like to give my book author clients tips on how to get publicity.
Book marketing guru John Kremer reports that one of his follows did a book signing at Costco. The author thought his results were extraordinary.
Bloggers have influence and major players are reaching out to influence them. Consider these events at BlogWorld:
In the past, authors did well using email campaigns to broadcast book launches with bonuses. This process is so “2009.” Today, you have to use all of your tools. If you can build followers with your blog and then get attention on Facebook, Twitter and LinkedIn, you are more likely to drive people to your book site or Amazon page and make the sale. In this teleseminar, Marcia Reynolds will show how she integrated these tools to take her book to #1 on Amazon for Leadership and Management books for women and still keeps her in the top 10.
John Kremer knows more than 1001 tips which he has documented in his must-read book, “100 Ways to market Your Books For Authors and Publishers.” Here are four tips he shared at the 21st Century Book Marketing Conference in San Diego this past weekend.
The smartest people in the book world -- publishers, publicists, marketers, social media experts and authors -- will be gathering in San Diego on September 25 & 26th to reveal their secrets and share the latest information on how to launch a book in the 21st century. Arianna Huffington, along with high-level executives [...]
Would you hold a book signing at a restaurant? That's what Ian & Margery Punnett, authors of "Dizzy the Mutt with the Propeller Butt" are planning to do on Saturday, August 7th from 9am-11am, at the Longfellow Grill in Edina, MN. You gotta go where the buyers are, and if they think that's the place [...]