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Book marketing

/Book marketing

Book Marketing Lesson from Spencer Johnson, Author of “Who Moved My Cheese?”

You might not recognize his name, but you’d know his books: “The One-Minute Manager” and “Who Moved My Cheese?” Those books sold more than 20 million copies. The author, Dr. Spencer Johnson, died recently. Coincidentally, I downloaded the audio book of “Cheese” last week and listened to it on my walks. Here are key takeaways [...]

By | July 19th, 2017|Book marketing|0 Comments

How C-Suite Executives Build Their Brands

  Richard Branson, Tony Hsieh and Harvey Mackay are household names and huge international brands. But at one time, they were just hugely successful business executives who were unknown outside their inner circles. They all did one thing that propelled them to international celebrity status: They each wrote a book. Indeed, the presidents of such [...]

By | December 6th, 2016|Authors, Book marketing, Branding|0 Comments

Marketing Trends from Leadpages’ Converted Conference

David H. Lawrence XVII was the announcer on The Price Is Right and was the puppet master on Heroes. He gave great tips on acting and podcasting at Converted conference! Great guy! I never miss Leadpages’ Converted Conference. Not only is it reasonably priced and full of great information from speakers who aren’t [...]

By | October 26th, 2016|Book marketing, Internet marketing, Marketing|0 Comments

Why I Won’t Buy Your Book for 99 Cents

  I’ve been trying to crack the code for selling books online without spending a fortune on “bestseller campaigns” or spending thousands of hours pestering friends to buy books. So when one of my trusted consultants suggested I sign up for Goodreads and Bookbub, which I did. Goodreads is a wonderful service that lets you [...]

By | September 6th, 2016|Book marketing|0 Comments

You Know You’ve Arrived When…

One of my clients told me she was mobbed at the NSA conference during breaks. I said, “You have arrived.” That, of course, made me wonder, what are the other signs that you’ve arrived? You know that you’ve arrived when… You see your name everywhere that matters Clients sign up for your services without talking [...]

Quote Me! Thoughts About Plagiarism

  I’m glad that plagiarism raised its ugly head. As a former journalist and current writer, there is no greater sin than stealing someone else’s words. Unfortunately, the internet has made it so easy to copy words, pictures, music and other intellectual property that most people don’t give copying a second thought. They copy first [...]