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Here’s how to get on the Ellen TV show

August 31, 2009 By Leave a Comment

 

Here’s what TV producers are looking for in a guest

Steve Spangler is a scientist who creates cool tools to teach kids about science. He’s also appeared on Ellen numerous times.

So when he spoke to the National Speakers Association a few weeks ago, he offered these tips to get on Ellen.

– Don’t ask me to introduce you. She really doesn’t know who Steve is. She interviews several people a day, several days a week. Outside of the interview, she doesn’t spend any time with the guests.

– Don’t pitch the producers. They get more material than they can look at. Instead, they have teams of people scour the web looking for new, interesting guests.

Their advice?

"Be active on the web and we’ll find you."

Steve posted numerous "science experiments" on You Tube, including many that blow up things. That’s great TV. See www.SteveSpangler.com for more info about Steve, or search You Tube for fun stuff!

I’m paraphrasing here, so please forgive any artistic liberties, or faults in my memory for exact quotes. But the sentiment and tone is correct.

Filed Under: authors, book publicity Tagged With: ,

How to use publicity to boost your webinar sales

August 19, 2009 By Leave a Comment

 


Publicity can be a great tool to build your webinar profits. Here’s a great way to get the press to promote your webinar!

  1. Write a press release and send it to reporters who cover your topic. There are many trade publications  - online and in print – that print notices of events. The press release should contain the essential information of your webinar, including:
    1. Title
    2. Date and time (include time zones!)
    3. The cost of the webinar. If it is free, say so. That’s always good!
    4. What topics will be discussed
    5. Who the appropriate audience is (perhaps by skill level, i.e. beginner, intermediate or advanced)
    6. How to register. List your website sales letter. Don’t list the front page of your web site. They might not find the link to register.
    7. Contact information, including your phone number, email and website
    8. Send this via email about a month before your event to online publications and blogs. Send this via email to print reporters about four months before the event. For a list of reporters, go to www.BullsEyePublicity.com They have a database of more than 50,000 reporters in every vertical market you can think of. They are always looking for a good story to write about!

 

Filed Under: authors, book marketing, book publicity, conference, free publicity, General Advice, presentation tips Tagged With: , , , ,

My Success Gateway.com names PR LEADS the “Program of the Week”

February 22, 2007 By Leave a Comment

PR LEADS is the “Program of the Week” for My Success Gateway.com, a site that helps provide great information for entrepreneurs and small business.

You can listen to my 35-minute podcast with Jim Peak by going to this page:

http://www.mysuccessgateway.com

The program will go live Thursday morning, February 21, 2007.

If you are not a PR LEADS client, you’ll learn how this terrific service can help authors, experts and solopreneurs get publicity in major newspapers and magazines for a very low cost. You’ll hear about several case studies of our clients who have made money by getting publicity. You’ll also learn how the media likes to be contacted and how to write materials that get their attention.

Filed Under: authors, entrepreneurs, free publicity, Marketing, publicity
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