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Authors

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How C-Suite Executives Build Their Brands

  Richard Branson, Tony Hsieh and Harvey Mackay are household names and huge international brands. But at one time, they were just hugely successful business executives who were unknown outside their inner circles. They all did one thing that propelled them to international celebrity status: They each wrote a book. Indeed, the presidents of such [...]

By | December 6th, 2016|Authors, Book marketing, Branding|0 Comments

You Know You’ve Arrived When…

One of my clients told me she was mobbed at the NSA conference during breaks. I said, “You have arrived.” That, of course, made me wonder, what are the other signs that you’ve arrived? You know that you’ve arrived when… You see your name everywhere that matters Clients sign up for your services without talking [...]

Quote Me! Thoughts About Plagiarism

  I’m glad that plagiarism raised its ugly head. As a former journalist and current writer, there is no greater sin than stealing someone else’s words. Unfortunately, the internet has made it so easy to copy words, pictures, music and other intellectual property that most people don’t give copying a second thought. They copy first [...]

Publicity Opportunity in the Wall Street Journal for Book Authors

Have you noticed the Wall Street Journal is printing informative articles from authors of books that are about to be launched? The Saturday edition is the place to be for new books. I read two articles, one on how to learn a foreign language, another on arctic explorers. Both books sounded fascinating.   What is [...]

By | August 6th, 2014|Authors, Book publicity, Free publicity, Publicity|0 Comments