Nearly every public relations campaign can be improved by using a case study.
A case study is a publicity tactic that shows how one or more of your clients have used your product or service and benefited from it.
Prospects love to be convinced by reading case studies because people love to read stories. A case study is simply a business story.
This article by publicity expert Dan Janal will show you how to create great case studies that you can use on your web site, sales kit or media kit.
Like all stories, this free publicity strategy has a format you can easily follow.
1. Client has a problem. Describe it as visually and emotionally as you can.
2. Client tried various solutions but none worked. Describe in a little bit of detail. After all you can’t learn from something that didn’t work, so don’t dwell on it.
3. Client heard about your product or service. Explain how, briefly, i.e. a friend told him about the product, or she read about it in a magazine.
4. Client tried your service and got great results. Describe in lots of detail and with as many numbers as you can how the client benefited, i.e. web traffic increased by 20 percent, or sales increased by 10 percent.
5. Show them what to do next. How can they contact you? Put in your phone number, website, email address and other contact points, including social media.
It couldn’t be any easier.
If you’d like to see samples, search Google for “case studies” in your industry. You are bound to find many examples to model.
Be sure to use current examples. Nothing looks worse than seeing old material. People will wonder if you’ve done anything noteworthy in a long time! You can see some of the case studies we’ve written for our clients.
You can also send case studies to the media in your press releases. You can learn to do that at PressReleaseSender.com