Dan Janal Interviews Larina Kase
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About Larina Kase
Dr. Kase helps clients to reach their career, business, and performance goals. Her coaching specialty areas include: strategic marketing for small businesses, sales, stress and anxiety, public speaking, leadership, and focus/efficiency. She has appeared in many media including Entrepreneur Magazine, Inc. Magazine, The New York Times, and ABC News.
Dr. Kase received her Bachelor of Science with Distinction from Cornell University, and completed her Master of Business Administration in marketing and management and her Doctor of Psychology at Wright State University. Larina has worked in numerous settings as a therapist, consultant, a marketing specialist, and trainer.
Visit her website The Successful Therapist. As a businessperson, Dr. Kase has experience as a manager and supervisor at a Fortune 500 company, a human resources consultant, a salesperson, and a corporate psychology consultant. She has coached executives from companies such as the Limited, MCI, Victoria’s Secret, and Ernst & Young. She is intrigued by the application of psychology principles to coaching and consultation, and received honors, such as the American Psychological Association’s 2001 Outstanding Program Award for a program of psychology’s role in business.
“Today was one of those bleak days, turned brilliantly sunny during the Dr. Larina Kase teleseminar. Thank you for delivering a vivid session. As a pediatric nutritionist specializing in childhood weight normalization, I have been shifting my private clinical practice from in-person sessions to focus on completing an e-book (Pedia Trim & Fit: Reclaiming Overweight Children – the All-in-One Guide to Reverse Childhood Overweight). After listening to Dr. Kase, I realized that I can coach parents of overweight children through telephone sessions on best practices. This was my first PR Leads teleseminar and I could not be more pleased with the quality and information presented during the interview with Dr. Kase. I am bursting with marketing ideas to grow my business and fine-tune my website.”
Mattie Mola www.MattieMola.com
“Dan, you really joined together the perfect timing and perfect person today in your coaching teleseminar with Larina Kase. Thank you so much for the brilliant questions you asked and for Larina’s candid and helpful answers!”
Susan Zimmerman, ChFC, LMFT Chartered Financial Consultant Licensed Marriage & Family Therapistwww.maxplan.us
Larina will share her insights on these questions:
Demographic
- What is the focus of your coaching practice?
- What is the primary benefit your clients receive?
- How long have you been a coach?
- Why did you want to be a coach?
Self-Actualization
- What is the most rewarding part of being a coach?
- What is the most frustrating part of being a coach?
Starting your business
- Many people morph into coaching from some other job. What were you before you were a coach?
- How did this background help you become a good coach?
- How long were you a coach before you started making a full-time income from coaching?
Marketing your business in the early stages
- What were some of the biggest mistakes you made when you started your coaching business and how did you overcome them?
- What marketing mistakes did you make?
- What were some of the best moves you made regarding marketing?
- What mistakes did you make in managing (administration) the business?
- What were some of the best moves you made regarding managing the business
Pricing your services
- How did you set your fees? Hourly? Project or Value based?
- How did you come to that decision?
- How did you justify those prices to clients who are unfamiliar with the prices of coaches?
Growing your business
- How do you get new business?
- How do you keep current clients?
- Do you think you run your business differently than other coaches? If so, how?
- What roles do advertising, websites, ezines and blogs play in your business, if any?
- What role does referral marketing play in your business, if any?
- Do you host seminars or retreats?
- Is speaking a part of your business growth strategy. If so, please explain your goals.
- Is book writing/publishing part of your growth plan? Please explain why it is or isn’t.
Managing your business
- How many hours a week do you work?
- Percentagewise, how much time do you spend on clients/marketing/administration/other business pursuits?
- Do you have a staff – onsite or virtual?
- What tasks do they perform?
- What advice do you have for managing them?
Balancing your life
- How do you balance your work life and your personal life?
- Do you have any children living at home?
- Are you married? Does your spouse play a role in your business?
Final Thoughts
What would you tell a coach who is starting out, on a dark, dreary day when everything looks bleak?
Purchase the CD or Transcripts Today! Your business can’t afford to wait.
Click on this link to order the CD for $19.95.
Are you visual? Order the transcript for just $9.95.
Click on this link to order the transcript
