Dan Janal Interviews Karen Friedman
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About Karen Friedman
Karen Friedman is known as one of the leading communication coaches in today’s business world. An award-winning television news anchor and reporter who has interviewed thousands of people, she now teaches others how to make the most out of every interview, appearance and presentation.
Friedman made stops at WPVI-TV Philadelphia, WITI-TV, Milwaukee and WAFF-TV, Huntsville, Alabama, where her breaking coverage of local and national events aired on ABC, CBS, NBC, CNN, the Today Show, Good Morning America and Nightline. She is the recipient of numerous honors including American Women in Radio and TV’s Reporter of the Year, the American Red Cross Outstanding Community Service Award and was nominated for Philadelphia’s Top 50 Women in Business Award.
As Head of Improvement at Karen Friedman Enterprises, Inc. her mission is to help professionals communicate more effectively during media interviews, business presentations, speeches, employee meetings and public appearances so they get the recognition and respect they deserve. Her unique ability was recognized when a U.S. delegation led by former First Lady Hillary Rodham Clinton tapped Karen to provide media and political training for women in South and Central America.
She developed the most sought after media-skills training program ever offered at the Pennsylvania Department of Transportation and continues her work across the globe which includes coaching professional athletes, celebrities and political figures.
Karen has authored four Communication “Survival Guides” and produced an audio self help series to help others communicate with confidence and control in any situation. She taught journalism at the University of Wisconsin, conducts seminars at University of Pennsylvania’s Wharton School, and once ran for a hotly contested seat in the Pennsylvania State House.
A dynamic keynote speaker, Karen is a member of the National Speakers Association and recently received the International Association of Business Communicator’s prestigious “Recommended Speaker” designation. She earned her journalism degree at the Pennsylvania State University and studied foreign affairs at the University of Manchester, England. She resides in the Philadelphia area with her husband and two sons.
Karen will share her insights on these questions:
Demographic
- What is the focus of your coaching practice?
- What is the primary benefit your clients receive?
- How long have you been a coach?
- Why did you want to be a coach?
Self-Actualization
- What is the most rewarding part of being a coach?
- What is the most frustrating part of being a coach?
Starting your business
- Many people morph into coaching from some other job. What were you before you were a coach?
- How did this background help you become a good coach?
- How long were you a coach before you started making a full-time income from coaching?
Marketing your business in the early stages
- What were some of the biggest mistakes you made when you started your coaching business and how did you overcome them?
- What marketing mistakes did you make?
- What were some of the best moves you made regarding marketing?
- What mistakes did you make in managing (administration) the business?
- What were some of the best moves you made regarding managing the business
Pricing your services
- How did you set your fees? Hourly? Project or Value based?
- How did you come to that decision?
- How did you justify those prices to clients who are unfamiliar with the prices of coaches?
Growing your business
- How do you get new business?
- How do you keep current clients?
- Do you think you run your business differently than other coaches? If so, how?
- What roles do advertising, websites, ezines and blogs play in your business, if any?
- What role does referral marketing play in your business, if any?
- Do you host seminars or retreats?
- Is speaking a part of your business growth strategy. If so, please explain your goals.
- Is book writing/publishing part of your growth plan? Please explain why it is or isn’t.
Managing your business
- How many hours a week do you work?
- Percentagewise, how much time do you spend on clients/marketing/administration/other business pursuits?
- Do you have a staff – onsite or virtual?
- What tasks do they perform?
- What advice do you have for managing them?
Balancing your life
- How do you balance your work life and your personal life?
- Do you have any children living at home?
- Are you married? Does your spouse play a role in your business?
Final Thoughts
What would you tell a coach who is starting out, on a dark, dreary day when everything looks bleak?
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Click on this link to order the CD for $19.95.
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