Dan Janal Interviews Karen Armon
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Karen Armon, CEO and Founder, Alliance Resources LLC
With 20 years of experience in executive coaching and consulting, Karen is recognized as “insightful yet accessible” and a “bright thinker.”
Her experience has been fundamental in developing her keen insights into the challenges that move organizations forward in crowded marketplaces and ever-changing environments. She is becoming a leading authority among executive ranks in presenting new ideas that challenge the current corporate thinking, making her a recognized thought-leader.
Karen achieved a MBA and a BS in Marketing. Karen is an adjunct faculty member at Keller Graduate School of Management teaching leadership topics.
Our Passion is to assist visionary business leaders in creating an elite class of Challenge-Ready™ leaders into their organizations and integrating a Challenge-Ready™ movement throughout.
Our Purpose is to provide a return on your executive development investment in every project we deliver, and develop a succession planning system that works.
Our Principles are based on the ethical and moral standards found in the classic values of honesty, integrity, and forthrightness, on which we never compromise.
Call 303.932.8700 to talk directly with Karen or email her: karmon@allianceresources.net
Karen will share her insights on these questions:
Demographic
- What is the focus of your coaching practice? What is the primary benefit your clients receive? How long have you been a coach?
- Why did you want to be a coach?
Self-Actualization
- What is the most rewarding part of being a coach?
- What is the most frustrating part of being a coach?
Starting your business
- Many people morph into coaching from some other job. What were you before you were a coach? How did this background help you become a good coach?
- How long were you a coach before you started making a full-time income from coaching?
Marketing your business in the early stages
- What were some of the biggest mistakes you made when you started your coaching business and how did you overcome them? What marketing mistakes did you make? What were some of the best moves you made regarding marketing? What mistakes did you make in managing (administration) the business?
- What were some of the best moves you made regarding managing the business
Pricing your services
- How did you set your fees? Hourly? Project or Value based? How did you come to that decision?
- How did you justify those prices to clients who are unfamiliar with the prices of coaches?
Growing your business
- How do you get new business? How do you keep current clients? Do you think you run your business differently than other coaches? If so, how? What roles do advertising, websites, ezines and blogs play in your business, if any? What role does referral marketing play in your business, if any? Do you host seminars or retreats? Is speaking a part of your business growth strategy. If so, please explain your goals.
- Is book writing/publishing part of your growth plan? Please explain why it is or isn’t.
Managing your business
- How many hours a week do you work? Percentagewise, how much time do you spend on clients/marketing/administration/other business pursuits? Do you have a staff – onsite or virtual? What tasks do they perform?
- What advice do you have for managing them?
Balancing your life
- How do you balance your work life and your personal life? Do you have any children living at home?
- Are you married? Does your spouse play a role in your business?
Final Thoughts
What would you tell a coach who is starting out, on a dark, dreary day when everything looks bleak?
Purchase the CD or Transcripts Today! Your business can’t afford to wait.
Click on this link to order the CD for $19.95.
Are you visual? Order the transcript for just $9.95.
Click on this link to order the transcript
