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PR Leads Publicity Articles
Branding With Customer Comments
By Dan Janal
Your Fearless PR Leader
PR Leads
www.prleads.com
If you don't have the best brand name recognition in the world, don't despair. There's hope. You can build your brand identity and awareness with the help of your satisfied customers! Here's a case in point. I just came back from the library and wanted to read a piece of interesting, mindless drivel. I saw hundreds of books when my eyes fell onto "Lonesome Dove," by Larry McMurtry.
I had heard about the book but didn't know what it was about. I thought it was turned into a TV movie, so that could be a good point or a bad point! But when I picked up the book, I saw the following words printed on the cover "Pulitzer Prize Winner -- Fiction."
That was good enough testimony for me!
So what does this mean for you since you are unlikely to write a book that wins the Pulitzer Prize?
The point is you can build your brand awareness by adding the credibility of third parties such as your customers' comments. A few favorable comments on your website, ads or e-mail communications might be just what you need to raise your credibility and help consumers select you!
Now comes the tough part – how do you get those comments?
Simple.
Ask.
But here's the key. Don't ask for "testimonials." Testimonials sound too highfaluting and off-putting. People think they have to write like Shakespeare to write a "testimonial." Instead, ask people to send in their "comments." Comments sound simple. People can jot a comment in a few seconds. All you need for them to do is write a sentence or two.
In fact, you might have lots of comments from happy customers stored in your e-mails. Go back through your messages and ask people for permission to use their comments.
I do this all the time. Whenever I receive a comment, I thank the person and ask for permission to use it in my marketing materials. They always grant it.
This system is a snap.
You can use it to build a credible brand image for your company and products – and it doesn't cost a cent!
This article can be reprinted if the following information is printed:
By Daniel Janal, dan@prleads.com, http://www.prleads.com
PR Leads founder Daniel Janal is the author of numerous books, including "Dan Janal’s Guide to Marketing on the Internet.”
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