Dan Janal | Publicity and PR Leads Blog » book publicity

How Can a Dead Author Have a Platform?

Dan Janal, Your Fearless PR LEADER — Thu, 05 Aug 2010 13:07:08 +0000

No self-respecting publisher today will talk to an author who doesn’t have a large “platform” of followers who will by a book and a marketing plan that shows how the author will sell the book.

So how did Stieg Larsson become a best-selling author, years after he died without publishing a book in his life?

Unless you’ve been living under a rock, his best-selling “The Girl Who…” series is a best seller in the US and from what I can tell from my visit to Madrid, all over Europe as well.

I don’t have the answers. Do you? Why would a publisher take on an unknown author, who is dead, and promote the heck out of his books when it seems like most publishers won’t lift a finger to promote a book from an unknown (living) author?

Any ideas?

Share and Enjoy:

How to find reporters who use Twitter

Dan Janal, Your Fearless PR LEADER — Thu, 05 Mar 2009 16:17:32 +0000

Hundred of reporters are now using Twitter to find news and new sources.

Here are two ways to find reporters:

1. go to Twitter

2. Click on "Find people"

3. Click on "Find on Twitter"

4. Type the person’s name

Yes, it is that simple!

Here’s another way.

There’s a compiled list of journalists and media at this site:

http://sn.im/journalist [twitteringjournalists_pbwiki_com]

It’s very useful!

Good luck — and follow me on Twitter www.twitter.com/prleads or @prleads

Share and Enjoy:

Publicity: The Gift That Keeps Giving and Giving for Cookbook Author

Dan Janal, Your Fearless PR LEADER — Thu, 06 Nov 2008 19:00:21 +0000

A query came through PRLeads looking for someone who had healed their health crisis by drinking green tea. Well, I thought, I did drink a lot of green tea while I went about inventing and patenting a unique cooking method for healthy one-pot meals. And, who knows, maybe it did have something to do with the subsequent turnaround in my case of multiple sclerosis.

The story ran in Women’s World, a national magazine serving my target market of women. Beyond the initial burst of book sales when the 2-page spread came out, for the next 6-8 months customers continued to tell me how they saw the article in waiting rooms, at beach houses, and in other places where such magazines have a long life. It featured food photos and recipes from my cookbook, a dramatic storyline about how my cooking method aided my return to health, and a large photo of yours truly in the kitchen. You can’t buy this kind of publicity!

It couldn’t have been a better experience, and it wouldn’t have happened without PRLeads.

Elizabeth Yarnell

Author, Glorious One-Pot Meals: A Revolutionary New Quick and Healthy Approach to Dutch Oven Cooking

Glorious One Pot Meals

Share and Enjoy: