Surprise! Reporters like RELEVANT follow up phone calls
Frankly, I was stunned to read this report that shows that reporters actually like to receive follow up phone calls. Most reporters don’t answer their phones, so this is doubly shocking.
I think the key here is the word RELEVANT phone calls. Don’t call them to ask "did you get my pitch." They will hate you!
What’s relevant? New information, new insights, updates. In other words: value to the reporter.
So this study by Jeremey Porter at Journalistics is well worth reading: http://sn.im/jrq3q
He also gives advice on how to pitch. Very worthwhile. Thanks, Jeremy.
