Publicity: The Gift That Keeps Giving and Giving for Cookbook Author
A query came through PRLeads looking for someone who had healed their health crisis by drinking green tea. Well, I thought, I did drink a lot of green tea while I went about inventing and patenting a unique cooking method for healthy one-pot meals. And, who knows, maybe it did have something to do with the subsequent turnaround in my case of multiple sclerosis.
The story ran in Women’s World, a national magazine serving my target market of women. Beyond the initial burst of book sales when the 2-page spread came out, for the next 6-8 months customers continued to tell me how they saw the article in waiting rooms, at beach houses, and in other places where such magazines have a long life. It featured food photos and recipes from my cookbook, a dramatic storyline about how my cooking method aided my return to health, and a large photo of yours truly in the kitchen. You can’t buy this kind of publicity!
It couldn’t have been a better experience, and it wouldn’t have happened without PRLeads.
Elizabeth Yarnell
Author, Glorious One-Pot Meals: A Revolutionary New Quick and Healthy Approach to Dutch Oven Cooking
