Minneapolis – January 19, 2010 – Publicity coach Dan Janal was quoted extensively in “Celebrity Leverage” a new book published today by Jordan McAuley . This is the 69th book that has featured Dan Janal, who is widely regarded as one of the most highly regarded thought leaders in publicity and the Internet.
“I’ve used Dan Janal’s PR LEADS to generate tons of publicity for myself and my services in Entrepreneur Magazine, Investor’s Business Daily, and 
more. I love the ability to select the categories I want to receive reporter’s inquiries from — although I usually scan them all because there are so many publicity opportunities I don’t want to miss. I highly recommend Dan Janal’s PR LEADS when you want to get publicity in major media,” said McAuley. The book’s website is: http://www.celebrityleverage.com
The citations range from testimonials, short quotes, lengthy interviews, screen shots of his websites, as well as acknowledgements and thank you’s.
“As a thought leader who has shaped several generations of publicity professionals, marketers and other people who are changing the world with their books, it is a true honor to be quoted in those books,” said Janal. “I’ve also helped several clients outline books, or even get contracts from major publishers, so it is nice to be remembered in the acknowledgements. It is also an honor to be asked to write a testimonial for worthwhile books.”
Janal continues to help authors and thought leaders get publicity by combining coaching, consulting and mentoring into a uniquely helpful one-on-one consultation program.
Paul King, CEO of Hercules Networks said of Dan’s coaching: “You opened doors which I did not know existed, and turned the strange and complicated world of PR into a simple, effective plan. As most brilliant people do, you made a complex process simple. Thank you.”
Dan’s coaching helps people get an outside perspective from an acknowledged expert in the industry. He has helped clients outline chapters for books, think of story angles that reporters will write about, and get clear on their marketing goals.
Janal also operates the PRLEADS.com service that helps authors and small businesses get quoted in top daily newspapers, magazines and leading online websites.
About Dan Janal
With more than 30 years of experience in publicity, Dan Janal is Founder and President of PRLEADS.com which has helped more than 4,000 small businesses and entrepreneurs get publicity in major media to boost their sales and profits. USA TODAY called Dan “a true Internet marketing pioneer.”
Based in suburban Minneapolis, Dan understands publicity as only a former newspaper reporter can. As an award-winning daily newspaper reporter and business news editor, he interviewed President Gerald Ford and First Lady Barbara Bush. Dan Janal is one of the most respected teachers, visionaries and entrepreneurs in the publicity community. He has written six books about Internet Marketing for John Wiley & Sons, and has been an in-demand, international speaker for nearly 20 years.
Dan was on the PR team that launched AOL and wrote one of the first books about Internet Marketing in 1994. He taught the first Internet Marketing class at Berkeley and also taught Internet Branding classes at Stanford. Corporate clients include IBM, The Reader’s Digest and American Express. He has spoken at conferences for the National Football League, Credit Union Executive Society and many others.
He has created innovative ways for people to get publicity, including the Cool Book of the Day site to help authors get publicity for books; and the Free Publicity Tools.com site to help entrepreneurs find resources to help promote their businesses.
For information about hiring Dan to speak at conferences, go to www.janal.com
For information on coaching and consulting services, go to www.PublicityLeadstoProfits.com
About Celebrity Leverage
Celebrity Leverage (Jordan McAuley, Mega Niche Media; January 11, 2010; Paperback Original; $19.95) reveals how to get free and low-cost celebrity endorsements, product placement, celebrity buzz, and more.
Each chapter includes Insider Interviews with today’s top marketing and publicity experts like Joe Vitale of The Secret, Dan Kennedy of The No B.S. Guide to Marketing to the Affluent, Jake Halpern of Fame Junkies, Donna Cutting of The Celebrity Experience, Rick Frishman of Author 101, Yanik Silver of Maverick Business Adventures, Robyn Spizman of The Giftionary and others.
Jordan McAuley’s record spans more than a decade in publicity, marketing, entrepreneurship and events.
Known as the “King of Celebrity Contacts,” his Contact Any Celebrity service is one of the most respected publicity resources in the world, with a blue-chip roster of marketers, publicists, nonprofits and media clients who rely on it to get endorsements, donations, interviews, and more.
