Dan Janal | Publicity and PR Leads Blog

I’m a big fan of TV competition shows to find the next Food Network Star and the next design star. So you know I’d love it when someone takes that great idea and brings it to a level that you and I can benefit from. So let me tell you about my friend Linda Claire Puig and her great idea.

She’s hosting a contest called “Next Top Newsletter Showdown.”

I love this idea!

Here’s an excerpt from her pitch letter:

It’s not only a contest with some great prizes and exposure, but it’s also the kickoff to nearly a month of newsletter-related, events, learning, prizes and exciting opportunities related to newsletters and creating newsletters — easily — that can massively affect your business growth.

If you have a newsletter, enter it THIS WEEK in the contest. (I’m entering mine!) Nominations close Sunday, July 25, at 9 pm Pacific, and voting is the following week with winners announced August 2.

If you don’t have a newsletter (YET!), definitely go anyway. This is a SUPER-RARE opportunity for you to see what your peers are doing with their newsletters and to take advantage of Linda’s free resources and expert newsletter information.

You’ll get educated. You’ll get inspired. And my hope is you’ll get into ACTION!

http://ow.ly/2da29

ALSO, be sure to register for the free webinar that Linda’s giving on August 2. In addition to announcing the winners and exploring WHY they’re winners, she’ll also reveal some of the newest trends affecting newsletters and let you know about some BRAND NEW resources that will help you get going (easily!) with your own newsletter.

So head on over to the “Next Top Newsletter Showdown!”
http://ow.ly/2da29

Here’s why I love this idea:

When you host your own contest, you will be perceived as a leader in your field.

Following Linda’s model, you’ll get these additional benefits
1. Build a list of people who are interested in your topic.
2. Build credibility with that audience.
3. Build trust.
4. Get a lot of great ideas from seeing the entries.
5. Network with the contest entrants.
6. Create a news story for the media.
7. Become an expert source for the media.
8. Get new clients.
9. Charge higher fees.
10. Set yourself apart from competitors.

What contest could you hold? What partners can help you promote it? How will get the word out? What will the winners receive? How can you make money from the people who follow the contest? How will you get the word out to the media so you can be seen as the thought leader?

Answer these questions and you’ll be closer to being seen as the leader in your field.

Dan Janal is a very successful entrepreneur, professional speaker and marketing coach who helps clients build their businesses by improving their strategy for using publicity, marketing, Internet marketing, e-commerce and sales. To see how you can improve your business, go to http://www.prleadsplus.com

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The books you read will have a profound impact on your life, your business and ultimately your bottom line.
Because of that, I really, really felt I needed to share this one with you and encourage you to get yourself
a copyóespecially today.

The book is called Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing To Reach Your Customers First.

Are You Ready for Web 3.0 Marketing? This book reveals how to plan and execute a breakthrough Web 3.0 marketing campaign.

Both consumers and businesses have shifted the way they purchase products and services, but more
importantly, they have shifted the way they research and find these products and services both online and off.

While marketers cling to the familiar online resources the next wave ñ Web 3.0 ñ has swept past, and left them high and dry.

This book serves as a complete, practical, no-fluff desk reference to next generation online and mobile marketing.

Today is the official launch of the book, and because of that, you’re in for a great treat and some amazing bonuses.

Anyone that buys the book today is going to get bonuses from some of the top marketers in the world including
Jay Conrad Levinson, The Father of Guerrilla Marketing.

And to top that, anyone that buys only five books will receive a ticket to attend Michael’s next live event.

http://marketinginthemomentbook.com/launch <- Go here to get a copy now

Companies of all sizes can learn to successfully utilize the web, mobile marketing, and social media. Tasner
helps marketers, entrepreneurs and managers move beyond hype and high-level strategy to proven tactics and
successful ground-level execution. He distills all of todayís new options into the key trends that offer the
greatest opportunities for todayís marketers. Each chapter lists an explanation of the topic, the opportunities,
specific methods to implement, a case study, to-do list, as well as tips for success.

Inside Marketing in the Moment:

ï The Mindset Shift: From Web 2.0 to Web 3.0
ï Are You Ready for Web 3.0 Marketing?
ï Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place
ï Mobile Marketing: Tapping into Billions of Cell-Phone Users
ï Virtual Reality Worlds: The Hows and Whys to This Unique Marketing Universe
ï Video Marketing: Taking Video to the Next Level
ï Web Applications: How to Effectively Use Apps in Your Marketing
ï Open-Source Code: How to Find and Use Othersí Hard Work for Maximum Impact
ï Collaboration: Connecting and Sharing Data at Lightning-Speed Paces
ï Web 3.0 Companies
ï Your Action Plan: Putting it all Together and Taking Action

Today is the best day to grab the book so you can snag the bonuses and the live event offer.

http://marketinginthemomentbook.com/launch <- Go here to get a copy now

In building my business, I’ve found PRLeads.com very useful. Here’s how I use it.

John Reddish

1. I set up my account with key words relating to my expertise – reporters seeking expert input send queries to ProfNet for posting. Experts are free to respond or not. Reporters have no obligation to use input as received (so it’s important to either know the publication/service, or the reporter and what and how they write, or at least do research when you can (some items are cloaked) – Google search is great for helping me decide who and what to respond to;

2. I respond to those items that resonate with me, to publications where I think my voice will be heard and that seem to hold opportunity. I keep my overall branding plan in mind so that I don’t go too far afield from where I want to project myself.

3. Unless there is a special reason, or target market I want reach, I tend not to respond to authors seeking input for books they intend to publish. Not knowing them, or the other content they might use, I approach these queries cautiously;

4. To find out when I get quoted (sometimes the reporter lets you know, sometimes not), I do regular Google searches using my name, the reporter’s name and the publication’s name. Also of note, some reporters re-purpose and re-quote in syndication of their pieces and/or in using your input in related articles. I once gave a reporter input for a MS Small business site and more than a year later the same article appeared in East Africa Trade News – who knew!;

4. Once I have the quote, I get a link to it and send a brief synopsis of the article, the link and that fact that I was quoted to clients who might be interested, to clients where I need to keep contact, to prospects, to friends and family and post to my blog and/or web site. When appropriate, I also send the mailing to trade press (judiciously and only where it might be useful for them – some have even called with a new slant for pieces they want to do but this is rare) and alumni news outlets – you never know.

5. Once I know either the style/approach of the publication/service, or the reporter’s style, I decide on whether to go long- or short-copy.  If I think the reporter can use in-depth (not too in depth) background on his/her query, I give it.  Otherwise, I’m a big fan of bullets and key phrases that have potential for Buzz while still being dead-on.

This visibility builds credibility very well and makes client conversions more a process of helping them buy and not selling them.

Best regards,
John

John helps entrepreneurs and other leaders who want to master growth, transition and succession to get results faster, less painfully and in ways that work for them. This happens through consulting, coaching/mentoring, speaking, and/or training. Contact John: www.linkedin.com/in/johnreddish, or web – www.GetResults.com, www.TheSuccessionPlanner.com. John is a professional member of the National Speakers Association and the International Coach Federation.