Now that you’ve got publicity, what do you do?
Sunday mornings are my favorite day of the week – but not for the reason you think.
You seek, every Sunday morning, the New York Times arrives at my doorstep and I read the “Career Couch” column in the business section. Without fail, anywhere from 3 to 5 PR LEADS clients are quoted in that column! What a great way to start the day!
Of course, I let my clients know they’ve been quoted in the New York Times so they can reap the benefits. Since many people don’t subscribe to the NY Times, this is the first way they’ll know they’ve been quoted.
Isn’t that the way with most publicity? Most people don’t read every publication unders the sun, and even if they did, they’d probably be looking for their names, not yours!
So the question is, “How can I let people know that I’ve been quoted?”
Simple.
Send them an email with a link to the article and a subject line that says “Joe Jones quoted in the NY Times.”
Send this email to everyone who is in a position to help you: your clients, your former clients, your prospects. Even send it to you banker in case you need a loan one day. Send it to your mother-in-law so she finally knows what you do!
I interviewed PR legend Raleigh Pinsky on “Now That You’ve Gotten Publicity, What Do You Do” and created a CD from the talk. You can hear Raleigh’s tips nd tactics that anyone can do when you listen to the CD. Raliegh, by the way, was the PR person for Sir Paul McCartney, back in the early years!
Dan Janal
Your Fearless PR LEADER
www.PRLEADS.com
