Dan Janal | Publicity and PR Leads Blog

Some newspapers and magazines charge for reprints. Some don’t. And some charge a small fortune.

Here’s a way to maximize articles without paying ridiculous prices for reprints.

You can put some content on your website for free, including:
- links to the articles. They click on the link and the browser opens a new window that shows the article. People see both sites at the same time.
- headlines of the articles
- short quotes from the article (The L.A. Times called Dan Janal “an internet marketing expert.” True, btw)
- general info about the article (i.e. I was quoted in the Wall Street Journal on June 15, 2010.”)

If you use these tips, you’ll get a lot of leverage from your articles without winding up in the poor house.

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I’ve always loved Opening Day for baseball because when you look at the standings, everyone is even. Each team is in first place. Each team has the whole world open to them.

Dan gets caught up in baseball.

Same with you. Treat Opening Day as a time to start over.

1 Reevaluate your website. Is it up to snuff? Check out the free resources at http://www.websitereviewslive.com. You might want to get in touch with my webmaster after you review his materials.

2. Reevaluate your PR and marketing plans. Are they getting results? If not, it is time to start over. Email me and we’ll set up a complimentary coaching session to see if I can help you. This offer applies only to present and former clients of PR LEADS and I *will* try to sell you on group coaching or individual coaching.

3. Reevaluate your profiles on Facebook, Linked In and Twitter. Do they represent what you are selling now? 

Go ahead. Dust off those cobwebs. You just might find some new money buried beneath them!

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If you want to be treated like Hollywood Royalty by reporters, its actually fairly simple. Look to the Red Carpet for clues.

1. It happens every year. Reporters expect it. Their readers and viewers demand it. Reporters have to cover it. There are events in your profession that reporters have to cover, like New Year’s Resolutions in January, Relationships in February and Taxes in April. Find out what reporters cover and give it to them!

2. Actors and actresses come prepared. They don’t wear old rags. They are dressed to kill and they know what they are going to say. You should remember to treat your interview with as much preparation. What are you going to say? How do you want to appear to the media? Be like the Boy Scouts and “Be Prepared.”

3. Act like you belong there. Actors who were unknown a year ago walk with grace on the Red Carpet. Expert sources and thought leaders must display the confidence the same confidence. I’ve met many great people who have done amazing things but think they are not ready for prime time.

You are ready.

Now is your time.

Shine!

I have tools to help you reach reporters. Check out info on our up-to-date media contact databases and our guaranteed, quick and easy press release writing and distribution services at PRLEADSPLUS.com

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