Dan Janal | Publicity and PR Leads Blog

Most entrepreneurs consider it a lucky day when they make a sale. Even better if the client buys a recurring program, like a subscription to a service, like PRLEADS or a coaching program that meets every month.

But many entrepreneurs don’t realize they might be leaving money on the table.

Growing Your Business

“Most of your prospects, even your customers are not aware of all the services and products you have to offer,” says Mark LeBlanc, a small business success coach based in Minneapolis and author of “Growing Your Business” and the soon-to-be released “Never be the Same.”   “They do know about the product they bought, but that’s about all the know. Many small business owners fail to let clients know about all the ways they can be of good service.”

4 Reasons Clients Don’t Know What You Can Do

1. They are focused on the one product or service they bought from you.
2. You focused on selling one solution and they bought it. Everyone was focused on that one service.
3. Talking about multiple products can lead to confusion. The confused mind does not buy. So most entrepreneurs keep the discussion focused on one product or service that the client needs most.
4. You didn’t tell them that you can do other things.

While it is important to keep the initial sale focused so the prospect makes a buying decision, entrepreneurs should realize this is the start of the relationship, not the end.

3 Reasons Clients Want to Buy More of Your Services

1. People like to buy from people and companies they trust. Since they are using your products and services, they will trust you. Capitalize on that trust.
2. Companies like to buy from a single source. It is easier on their bookkeeping systems to have a single-source vendor.
3. As you get to know the client, you will uncover new ways to help them.

So why don’t entrepreneurs try to sell more services?

Three Reasons Entrepreneurs Don’t Make More Sales

1. They are afraid of appearing “pushy, greedy or salesy.” These thoughts are all misguided. Think of how you can add value to your clients and you won’t focus on these negative thoughts..
2. They are lazy. It’s easy to count the money and rest on your laurels, so you don’t tell the clients about new services.
3. They are afraid of being rejected.

How can you ring up more sales by selling more services to your current clients?

Three Ways to Get the Word Out So You Make More Sales

1. Tell them. If they don’t know, they can’t buy.
2. Get over your fears of failure, rejection or being a pest. Instead, tell yourself that you are doing your clients a favor by letting them know about all the good things you can for them and all the great ways they can benefit. An old sales maxim says “the first sale you make is to yourself.” If you believe in your services, you will find it easier to tell your clients.
3. Practice. The more times you say your message, the easier it will be to communicate with clients.

You can let clients know about your new services by email or by phone calls. You could even do a teleseminar or webinar so you can communicate with many people at one time. If you record the session, you can post it to your website so it can help explain your services.

“It’s a constant educational process to keep your customers aware of your entire menu of programs, products and services,” says LeBlanc.

If you follow these steps, you’ll do more than make more money – you’ll help more people!

Find out about OUR new services at PRLEADSPLUS.com

Publicity thought leader Dan Janal coaches entrepreneurs and small business on how to build profits withlow-cost Internet marketing and publicity tactics via individual and group coaching sessions. For information go to www.PRLEADSPLUS.com

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When the iPhone first came along, Apps make were cool tools and gizmos that helped you do things better or faster, or were games that were fun.

Then Apps entered a second phase where media companies created Apps that showed their website’s content in an easier, friendly form that was formatted for the iPhone. Instead of seeing a large website of a newsaper with huge graphics that took a long time to load and scrolled off the narrow width of the screen, you’d see a site better designed for the smaller form factor of the iPhone. Newspapers, magazines and sports sites followed this model.

That brings us to today, when companies are creating their own Apps. But rather than add real value like a gadget or tool, these companies’ Apps are really re-designs of their websites so you can see info and navigate them faster. That’s all to the good. But do you really need an app for your favorite big box store?

I can see the need for Apps for UPS or FEDEX so you can find info faster or complete a transaction faster. But for a big box? Or for a giant corporation? I don’t get it. I don’t think there’s a reason for people to download the App from those companies.

However,  I can understand why they are doing it. If they can place an icon on your iPhone, then they own a piece of valuable real estate. And they own a share of your mind. If you keep on seeing (in my case) The New York Times, The Huffington Post, Washington Post and ESPN, then there’s a good chance I’ll look at those sites for news and sports, and less chance that I’ll go to CNN, Fox, or CBSsportline.com.  This makes sense.

I’m sure as the bandwagon moves along, more and more companies will be creating “Apps” which are really redesigned websites. If they can build their brand and add value to their customers, then I’m all for it.

But beware of companies that are going to try to sell you a bill of goods to create an app for your website so you can sell a book or a speech. I don’t see anyone giving up valuable real estate on their iPhones for that.

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Minneapolis – January 19, 2010 – Publicity coach Dan Janal was quoted extensively in “Celebrity Leverage” a new book published today by Jordan McAuley . This is the 69th book that has featured Dan Janal, who is widely regarded as one of the most highly regarded thought leaders in publicity and the Internet.

“I’ve used Dan Janal’s PR LEADS to generate tons of publicity for myself and my services in Entrepreneur Magazine, Investor’s Business Daily, and more. I love the ability to select the categories I want to receive reporter’s inquiries from — although I usually scan them all because there are so many publicity opportunities I don’t want to miss. I highly recommend Dan Janal’s PR LEADS when you want to get publicity in major media,” said McAuley. The book’s website is: http://www.celebrityleverage.com

The citations range from testimonials, short quotes, lengthy interviews, screen shots of his websites, as well as acknowledgements and thank you’s.

“As a thought leader who has shaped several generations of publicity professionals, marketers and other people who are changing the world with their books, it is a true honor to be quoted in those books,” said Janal. “I’ve also helped several clients outline books, or even get contracts from major publishers, so it is nice to be remembered in the acknowledgements. It is also an honor to be asked to write a testimonial for worthwhile books.”

Janal continues to help authors and thought leaders get publicity by combining coaching, consulting and mentoring into a uniquely helpful one-on-one consultation program.

Paul King, CEO of Hercules Networks said of Dan’s coaching: “You opened doors which I did not know existed, and turned the strange and complicated world of PR into a simple, effective plan. As most brilliant people do, you made a complex process simple. Thank you.”

Dan’s coaching helps people get an outside perspective from an acknowledged expert in the industry. He has helped clients outline chapters for books, think of story angles that reporters will write about, and get clear on their marketing goals.

Janal also operates the PRLEADS.com service that helps authors and small businesses get quoted in top daily newspapers, magazines and leading online websites.

About Dan Janal

With more than 30 years of experience in publicity, Dan Janal is Founder and President of PRLEADS.com which has helped more than 4,000 small businesses and entrepreneurs get publicity in major media to boost their sales and profits. USA TODAY called Dan “a true Internet marketing pioneer.”

Based in suburban Minneapolis, Dan understands publicity as only a former newspaper reporter can. As an award-winning daily newspaper reporter and business news editor, he interviewed President Gerald Ford and First Lady Barbara Bush.  Dan Janal is one of the most respected teachers, visionaries and entrepreneurs in the publicity community. He has written six books about Internet Marketing for John Wiley & Sons, and has been an in-demand, international speaker for nearly 20 years.

Dan was on the PR team that launched AOL and wrote one of the first books about Internet Marketing in 1994. He taught the first Internet Marketing class at Berkeley and also taught Internet Branding classes at Stanford. Corporate clients include IBM, The Reader’s Digest and American Express. He has spoken at conferences for the National Football League, Credit Union Executive Society and many others.

He has created innovative ways for people to get publicity, including the Cool Book of the Day site to help authors get publicity for books; and the Free Publicity Tools.com site to help entrepreneurs find resources to help promote their businesses.

For information about hiring Dan to speak at conferences, go to www.janal.com

For information on coaching and consulting services, go to www.PublicityLeadstoProfits.com

About  Celebrity Leverage

Celebrity Leverage (Jordan McAuley, Mega Niche Media; January 11, 2010; Paperback Original; $19.95) reveals how to get free and low-cost celebrity endorsements, product placement, celebrity buzz, and more.

Each chapter includes Insider Interviews with today’s top marketing and publicity experts like Joe Vitale of The Secret, Dan Kennedy of The No B.S. Guide to Marketing to the Affluent, Jake Halpern of Fame Junkies, Donna Cutting of The Celebrity Experience, Rick Frishman of Author 101, Yanik Silver of Maverick Business Adventures, Robyn Spizman of The Giftionary and others.

Jordan McAuley’s record spans more than a decade in publicity, marketing, entrepreneurship and events.

Known as the “King of Celebrity Contacts,” his Contact Any Celebrity service is one of the most respected publicity resources in the world, with a blue-chip roster of marketers, publicists, nonprofits and media clients who rely on it to get endorsements, donations, interviews, and more.

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