USA Today has called PR LEADS founder Dan Janal a 'true internet marketing pioneer.'
A leading authority on public relations and getting more publicity, Dan Janal is the founder of several companies, including PR LEADS, BullsEye Publicity, and Great Teleseminars.
Can’t think of a way to get publicity?
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Here are 27 news hooks to get publicity posted by Henry Devries, Henry DeVries, Assistant Dean for External Affairs, UC San Diego Extended Studies and Public Programs.
Here’s the link http://ow.ly/2xAlS
So far, so good!
Madrid is a very pretty city with lots of grand buildings adorned with decorative sculptures or intricate grillworks. There are lots of good pictures to be had here.
Everything is fairly close together and the subway stops are every where. It is easy to get around.It is also very hot so walking under trees to get the shade is worth it.
My hotel is better than I expected. Thank goodness for reviews on Trip Advisor and Hotels.com. I got a great rate and a quiet room. If the only words I knew in Spanish were ¨no fumar¨then those were the right words to make sure I got a no smoking room. A little Spanish can go a long way.
Internet is odd. Without it, I feel disconnected. I have free WiFi ( pronounced WE-FE) in the hotel and can send and recieve email and web pages. But on my iPhone, all data and email are charged extra. Tough to get used to. I´ve heard of people raking up thousands of dollars in roaming charges in foreign countries, so I set my phone on airplane mode to be safe.
Speaking of differences, here are a few:
1. People wait for lights to change. They don´t cross against the light.
2. No aggressive panhandling.
3. Coffee is small – even at Starbucks.
4. McDonalds has a fancy cappucino area (no, I didn´t eat there. )
5. Every restaurant serves paella.
6. Lots of big cars, like any American city and traffic seems manageable, although Í´d never drive anywhere outside the US or Canada.
7.The keyboard is different. Forgive the typos.
8. I saw a bullfight on TV. Absolutely disgusting. Sounds cool until you see a bull withering in pain, bleeding, dying. Too add insult to injury, they drag the dying bull out of the ring by attaching a rope to his horns and hitch it to a pick up truck. Yuch.
9. Surprisingly, I understood most of a 2-hour lecture geared for all levels of speakers. 10. Surprisingly, all the Spanish I studied before coming here is difficult to speak. Theres a big difference between book learning and actually using it. Hopefully after a week, that will change.
10.First thing I saw when emerging from the subway: Ginormous billboard for ¨¨Sex en Neueva York II¨ with Sara Jessica Parker. I wonder if it is better in Spanish.
More tomorrow.
Surveys are a great way for consultants and small businesses to get publicity.
Why?
Because reporters love numbers!
Numbers give a story an implied credibility. Reporters usually need to find a number to plug into a story to give the story an added level of respect. After all, if you have numbers, you have proof. If you don’t have numbers, you have an opinion.
There are several ways to get the numbers you need to create the statistics reportes love. You can create your own survey, or you can quote another group’s statistics.
How to create your own survey
1. Create your own survey. There are many free or very low-cost survey tools that you can use to create a survey. Just go to a search engine and type “survey tools” and you’ll find many that are very good and totally free.
2. Next, think of a topic that would interest the media. Just look at the headlines in your trade publications or professional journals for ideas.
3. Create the survey questions. Limit the number of questions to 3 or 4. If you ask too many questions, your survey respondents will get turned off and won’t answer the entire survey.
4. Send the survey to your mailing list or post it in a Linked In group, or place it on your website.
5. Compile the results.
6. Write a press release
7. Sent it to the media.
If you follow this tactic, you just might find you are quoted more often by reporters, rank higher in the search engines and have more new visitors coming o your website!
Dan Janal is a very successful entrepreneur, professional speaker and marketing coach who helps clients build their businesses by improving their strategy for using publicity, marketing, Internet marketing, e-commerce and sales. To see how you can improve your business, go to http://www.prleadsplus.com
Want to get your business quoted on top media sites – guaranteed? Check out this special report: http://www.prleadsplus.com/toptiermedia/
This article can be re-printed on your website, blog or ezine.
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