Dan Janal | Publicity and PR Leads Blog

Publicity can be a great tool to build your webinar profits. Here’s a great way to get the press to promote your webinar!

1. Write a press release and send it to reporters who cover your topic. There are many trade publications  - online and in print – that print notices of events. The press release should contain the essential information of your webinar, including:
   1. Title
   2. Date and time (include time zones!)
   3. The cost of the webinar. If it is free, say so. That’s always good!
   4. What topics will be discussed
   5. Who the appropriate audience is (perhaps by skill level, i.e. beginner, intermediate or advanced)
   6. How to register. List your website sales letter. Don’t list the front page of your web site. They might not find the link to register.
   7. Contact information, including your phone number, email and website
   8. Send this via email about a month before your event to online publications and blogs. Send this via email to print reporters about four months before the event. For a list of reporters, go to www.BullsEyePublicity.com They have a database of more than 50,000 reporters in every vertical market you can think of. They are always looking for a good story to write about!

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Three years ago, Terry Brock spoke at an NSA meeting and showed us how easy it was to do video on the web. I was so taken with it, I went out and bought a new Sony laptop that had a video camera built in.

I have yet to use it.

So when I participated as a guest expert today on Nick Vaidya’s seminar series for 8020strategy.com , I got my first real taste of what it means to be on camera.

Here are some pointers;
1. Decide what you want to look like. I was wearing a coache’s shirt. Nick was wearing a jacket and tie. Guess who looked more professional.
2. What’s in your background. Nick had a green screen. I had some pictures on my wall and a guitar. They just happened to be there. What kind of impression are you trying to create. I’ll probably bond with a guitar player who will become a big client. <g>
3. My head kept going in and out of frame. This is going to take some practice!
4. My eyes kept going left, right, up, down — and boy do I have bushy eyebrows! Now I know how Richard Nixon felt during the debates with JFK. It’s easy to be shifty eyed. It’s hard not to.
5. Don’t touch your face. No matter what you do, it looks disgusting. Thankfully, this will be edited.
6. I have a "good side." At least that’s what I discovered after the interview ended. My eyebrow doesn’t flare as much from the left side. Good to know for the future.
7. On the screen, I can see myself and I can see Nick. It is very disconcerting to see myself. It’s like looking in the mirror.
8. By the way, when I say mirror, it is a mirror. Everything is flopped to the other side. If you think you need to move to the right, you really need to move to the left!

Nick tells me that people hate to read so the next big thing on the web will be video. Right now we have YouTube, which he calls the Model T. We’ll have the video equivalent of Corvettes, BMWs, Jaguars and Kias before you know it.

Be prepared!

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