Dan Janal | Publicity and PR Leads Blog

Penelope Trunk, author of Brazen Careerist: The New Rules for Success, was quoted on the front page of the print edition of USA TODAY, March 29, 2007 in an article about lay offs at Circuit City.

Here’s the link to the online edition of the story:

USA TODAY

“PR Leads has been really really good for me. I have gotten two calls from reporters each week that I’ve done it. To be fair, I am uniquely positioned to benefit from PR Leads, having been on the other side (as a columnist for the Boston Globe and Yahoo Finance) for so long. But I have followed your advice exactly, and I really appreciate all the coaching,” Penelope emailed me.

You can read more about Penelope at

http://blog.penelopetrunk.com

Penelope is the third PR LEADER who has been quoted on the front page of USA TODAY. The other highlights are:

Patrick Snow, a motivational speaker, who was featured in an article and picture on the front page. Patrick tells me he was able to DOUBLE his speaking fee after the article appeared.

Arlene Vernon, a human resources consultant and speaker who wows people with Musical Keynotes, also was quoted on the front page of USA TODAY.

If you’ve been on Page One of USA TODAY because of PR LEADS, please let me know and I’ll add you to the list!

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
http://www.prleads.com

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You’ve seen the easy side of publicity with PR LEADS — the reporters come to you!

The good news is that this is easy and pretty cheap. So what else can you do with the time you’re saving?

Targeting the media you need to reach.

While we are very good at giving you a smorgasboard of opportunities, if you really need to be in Cosmo in six months, we can’t be assured of helping you.

That’s why you might want to do some PR yourself in addition to PR LEADS.

It isn’t rocket science. Anyone can do good PR if you have the right tools.

That’s why I’m recommending you read Bob Bly’s e-book on “Do It Yourself Public Relations.” You’ll learn a lot and it doesn’t cost a fortune like other ebooks online.

Check it out for yourself and see if you’d benefit from this:
Do-It-Yourself Public Relations

Here are some of the tactics you will learn:
-The easiest way on the planet to get your name into the newspaper or your favorite industry magazine next month — or even next week.

-Local newspapers and niche magazines are eagerly waiting to promote your product for you. Here’s how to get them started.

-How the Elks, Chamber of Commerce, and the Rotary Club can make you a local celebrity in your community.

-How to promote yourself on the lecture circuit without ever getting on an airplane or even leaving town.

-Simple trick multiplies the number of sales leads by 10 every time you write and publish an article. Not one marketer in 100 takes advantage of it.

-Self-assessment reveals in 10 minutes exactly what about you and your business is of interest to the media.

-Why and how to start writing articles and columns to attract new business – in the publications your best prospects read.

-How to get an editor to publish your article – without ever meeting her or even talking over the phone.

-How to turn a “no” from the media into a “maybe” – and a “maybe” into a “yes.”

-The world’s worst PR strategy … the best … and how to know the difference.

-How to turn your publicity into a direct response mechanism that draws prospects to your website.

And, much, much more!

Here’s the link to see for yourself and see if you’d benefit from this:
Do-It-Yourself Public Relations

Let me know what you think!

Dan Janal
Your Fearless PR LEADER

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Reporters won’t like to admit this fact, but the truth is that a lot of stories that appear in daily newspapers and magazines came from ideas pitched by public relations professionals.

The best PR people have rock-solid relationships with reporters who will accept their phone calls, read their pitch letters, schedule appointments with their clients and yes, write about the clients and their products.

If you doubt me, just look at the coverage of products — from fashion and beauty to housewares and consumer goods to high tech toys and tools. Most of those articles got their start with a clever public relations person who had a relationship with the reporter.

It is so hard for any person to get a reporter’s attention — given all the email pitches, press releases and phone calls that are sent every day. A good PR person is worth their weight in gold because they can get their calls answered by the reporter friends.

But there are also a lot of bad PR firms out there. Companies that will wine and dine you with a senior VP who you bond with — and then don’t see again after you sign the contract. Instead you will be stuck with a recent college graduate who has no contacts with the media, no experience and will be learning at your expense. I know because people call me with their sad tales of woe after they’ve spend thousands of dollars and gotten nothing in return.

So I’ve decided to act as a matchmaker between people and companies with great stories to tell who need to find the right public relations firm to tell that story. I’ve been in this business for over 25 years and know the good firms and the good solo practitioners that can get results.

These are full-service companies that can write your press releases, construct convincing pitch letters and get the attention of the reporters that matter. And they all have track records of success. Or they are dedicated sole-practitioners who lead you through the dessert to reach the promised land.

If you are interested in having me help you find the best PR firm for you, send me a note with your goals and objectives — be specific. You also must be willing to invest at least $3,000 a month for a minimum of six months. That’s the entry point for any serious publicity campaign. If you don’t have goals and don’t have focus and don’t have the ability to invest in yourself, then please don’t waste my time or yours. There is also a minimal $50 application fee.

If you are serious about getting your message out to the media, contact us today.

We have a particularly good knowledge of publicity firms that specialize in healthcare, technology, authors, relationships, business, self improvement and spirituality.

Having a good public relations firm on your side could make all the difference to your success.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com

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