Dan Janal | Publicity and PR Leads Blog

If you want to be treated like Hollywood Royalty by reporters, its actually fairly simple. Look to the Red Carpet for clues.

1. It happens every year. Reporters expect it. Their readers and viewers demand it. Reporters have to cover it. There are events in your profession that reporters have to cover, like New Year’s Resolutions in January, Relationships in February and Taxes in April. Find out what reporters cover and give it to them!

2. Actors and actresses come prepared. They don’t wear old rags. They are dressed to kill and they know what they are going to say. You should remember to treat your interview with as much preparation. What are you going to say? How do you want to appear to the media? Be like the Boy Scouts and “Be Prepared.”

3. Act like you belong there. Actors who were unknown a year ago walk with grace on the Red Carpet. Expert sources and thought leaders must display the confidence the same confidence. I’ve met many great people who have done amazing things but think they are not ready for prime time.

You are ready.

Now is your time.

Shine!

I have tools to help you reach reporters. Check out info on our up-to-date media contact databases and our guaranteed, quick and easy press release writing and distribution services at PRLEADSPLUS.com

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Are you sabotaging your publicity program?

Many people shoot themselves in their feet when it comes to creating and executing their publicity programs.

After 9 years of running PR LEADS and dealing with more than 4,000 people, I’ve seen it happen time and time again for many different reasons.

Join me in the 45-minute teleseminar to learn how to overcome the 12 self-sabotaging shortcomings that speakers, authors, entrepreneurs and small business people do day after day.

By attending this session, you’ll be able to conquer the inner fears that have been holding you back from getting publicity. You’ll also develop essential skills in getting the publicity you deserve to sell more products and services.

Here’s the info:

Date: Thursday, December 17, 2009

Time: 1 p.m. Central Time

2 p.m. Eastern

Noon Mountain

11 a.m. Pacific

Length: 45-60 minutes

Investment: $10 fee will go to the Humane Society of America or other “No-Kill” Animal Shelters.

If you can’t attend, we will send you an MP3 file with the complete recording.

Click here to register:

http://www.prleads.com/stopsabotage/register

About your instructor:

The Los Angeles Times called Dan Janal an “internet marketing expert.” He’s written six books on publicity and marketing for John Wiley. An in-demand keynote speaker, Dan Janal has spoken everywhere from Beijing to Budapest. He has taught at Stanford and Berkeley. He is an award-winning daily newspaper reporter and business editor and was on the PR team that launched AOL. Other clients include the National Football League, IBM and The Reader’s Digest. He provides coaching and consulting services to a select number of qualified clients.

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Publicity can be a great tool to build your webinar profits. Here’s a great way to get the press to promote your webinar!

1. Write a press release and send it to reporters who cover your topic. There are many trade publications  - online and in print – that print notices of events. The press release should contain the essential information of your webinar, including:
   1. Title
   2. Date and time (include time zones!)
   3. The cost of the webinar. If it is free, say so. That’s always good!
   4. What topics will be discussed
   5. Who the appropriate audience is (perhaps by skill level, i.e. beginner, intermediate or advanced)
   6. How to register. List your website sales letter. Don’t list the front page of your web site. They might not find the link to register.
   7. Contact information, including your phone number, email and website
   8. Send this via email about a month before your event to online publications and blogs. Send this via email to print reporters about four months before the event. For a list of reporters, go to www.BullsEyePublicity.com They have a database of more than 50,000 reporters in every vertical market you can think of. They are always looking for a good story to write about!

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