Dan Janal | Publicity and PR Leads Blog

Publicity can be a great tool to build your webinar profits. Here’s a great way to get the press to promote your webinar!

1. Write a press release and send it to reporters who cover your topic. There are many trade publications  - online and in print – that print notices of events. The press release should contain the essential information of your webinar, including:
   1. Title
   2. Date and time (include time zones!)
   3. The cost of the webinar. If it is free, say so. That’s always good!
   4. What topics will be discussed
   5. Who the appropriate audience is (perhaps by skill level, i.e. beginner, intermediate or advanced)
   6. How to register. List your website sales letter. Don’t list the front page of your web site. They might not find the link to register.
   7. Contact information, including your phone number, email and website
   8. Send this via email about a month before your event to online publications and blogs. Send this via email to print reporters about four months before the event. For a list of reporters, go to www.BullsEyePublicity.com They have a database of more than 50,000 reporters in every vertical market you can think of. They are always looking for a good story to write about!

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Yanik Silver just held his third “Underground” Internet Marketing Conference and it was truly one of the best events I’ve ever attended (and I’ve been at many, many events as a speaker and as an attendee.)

Have you ever gone to a conference and run out of business cards?

That’s what happened at this conference.

I met lots of great people who are achieving high goals.

I went to learn — and learn I did, from masters like Ted Nicholas, who gave me great ideas about client retention strategies when we chatted in the hallway. I really appreciate that a big name like Ted, who could easily be anywhere and do anything, stayed at the conference long after his session was over so he could help people. Many big-name speakers come and leave. Ted came and gave, gave, gave. Thanks, Ted!

Prophetically, at the first session, I sat next to Tom Kulzer, president of Aweber and a PR LEADS Alumni Member. He asked me what I wanted to get from the conference and I said, “to learn new ideas.” And I did!

He said he was here to meet people. I hadn’t really considered the networking aspect. But it was really critical. There were lots of great people to meet and share ideas with. I had several in-depth discussions with Leo Quinn, Matt Gill, Warren Whitlock, Terry Kozlowski and others.

Plus I saw PR LEADERS Kevin Gianni, Tim Ferris, James Lange and Alum John DuCane. It is a small world when you go to a conference and a handful of attendees are your clients!

One of the highlights was when I attended Yanik’s MasterMind luncheon where I took the hot seat and got grilled by his clients making seven figures and more. They shocked me out of my complacency and forced me to look at things differently. I am truly grateful for their insights and their spirit of giving. One guy gave me a terrific idea that could launch yet another successful business!

Oh yeah, several people, including speakers, signed up for PR LEADS so it was a profitable venture as well!

I highly recommend you attend Yanik’s next Underground conference next year. It is a great place to learn — from the speakers and the attendees.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
http://www.prleads.com/

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