Dan Janal | Publicity and PR Leads Blog

1.    It doesn’t matter how you start. It matters how you finish. The games started with a death and glitch with the torch. They ended on a high note. Life and business are long-term propositions. Brian Tracy says that everyone who is at the top of their profession was once a newcomer who knew nothing. But they read to get smarter, worked with coaches to get better and, eventually, they triumphed.
2.    Don’t get discouraged by initial setbacks. Canada wanted to be the all-time winner of medals. In the first few days, they looked in danger of falling way short. At the end, they had more gold medals than anyone else. Have you invested a lot of time and energy but see disappointing results? Don’t give up. Success is just around the corner.  Keep your eyes on the prize and don’t be dejected by momentary setbacks.

3.    Sacrifice. Every Olympian seems to have endured a lack of time, lack of resources or lack of money. In other words, they are doing exactly the same things that you have done to build your business. To me, you are my Gold-medal hero.

Interested in having me coach you? Check out www.PRLEADStoPROFITS.com for details.

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George Washington

In honor of George Washington’s birthday, here are marketing tips from the father of our country.

1.    Always tell the truth. Nothing hurts your credibility with reporters or prospects or customers more than shading the truth. Look at Tiger Woods and Toyota. ‘Nuff said.
2.    Eat the cherries, but don’t chop down the cherry tree. In other words, enjoy the fruits of your labors and always keep your main business well tuned for these tough times. If that means you need to get coaching and consulting help in marketing, PR and business growth, call me and I’ll explain how we can work together.
3.    Watch out for splinters. Those wooden teeth have got to hurt.

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It’s five hours before the kickoff for the Super Bowl and I’m set to make my iron-clad predictions. With apologies to the Who and their Pinball Wizard, I’ll put on my Marketing Wizard hat to predict the three winners are in this year’s Super Bowl.

1. The Who. This year’s halftime act will expose hundreds of millions of people to one of the great groups of the Sixties and Seventies. I saw them in concert in Saratoga, NY and they were fantastic. They’re albums have sold zillions. But today’s youth probably knows them more for the ring tone at the beginning of the TV show CSI (yes, that’s the Who). Now they will become almost as well known as Lady Gaga!

2. Tim Tebow and Focus on the Family. Let’s face it. Many people watch the SuperBowl for the commercials as for the game (especially if the game is a bore!) The true value of any commercial is if it is remembered. I remember cute, talking animals from last year’s ads. I can’t tell you what product they pitched. But I can tell you that Tim Tebow got more media muscle for his ad even before it aired. The commercial has been covered and debated in most daily newspapers and opinion TV shows. It got free replays and it go people talking even BEFORE the show. Even Janet Jackson couldn’t do that. Tebow’s what advertising is all about.

3. Tebow would have been the hands-down winner, except for one Hail-Mary play. What’s better than getting the highest talked about ad? That’s the ad that got the most talk with the least amount spent. For that award, look to Mancrunch.com a company that CBS decided it didn’t want to sell an ad to. By nixing the ad, the company got a ton of PR. But the best part is that rumors are reported that the company didn’t even have the money to pay for the commercial! So they  got a zillion dollars of publicity without spending a penny to produce the ad or buy the ad time!

That’s the play of the day!

What’s the message for you? Controversy creates publicity. What’s controversial in your field? Capitalize on it!

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