Dan Janal | Publicity and PR Leads Blog

Would you hold a book signing at a restaurant?

That’s what Ian & Margery Punnett, authors of  “Dizzy the Mutt with the Propeller Butt” are planning to do on  Saturday, August 7th from 9am-11am, at the Longfellow Grill in Edina, MN.

You gotta go where the buyers are, and if they think  that’s the place to sell books,, then more power to them! Let’s use this example to inspire all of us authors who are looking to sell more books.

Self-publishing guru Dan Poynter is famous for saying “bookstores are the worst places to sell books.” Let’s see if the Punnetts are on to something big and glorious that we can all learn from!

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No self-respecting publisher today will talk to an author who doesn’t have a large “platform” of followers who will by a book and a marketing plan that shows how the author will sell the book.

So how did Stieg Larsson become a best-selling author, years after he died without publishing a book in his life?

Unless you’ve been living under a rock, his best-selling “The Girl Who…” series is a best seller in the US and from what I can tell from my visit to Madrid, all over Europe as well.

I don’t have the answers. Do you? Why would a publisher take on an unknown author, who is dead, and promote the heck out of his books when it seems like most publishers won’t lift a finger to promote a book from an unknown (living) author?

Any ideas?

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Some newspapers and magazines charge for reprints. Some don’t. And some charge a small fortune.

Here’s a way to maximize articles without paying ridiculous prices for reprints.

You can put some content on your website for free, including:
- links to the articles. They click on the link and the browser opens a new window that shows the article. People see both sites at the same time.
- headlines of the articles
- short quotes from the article (The L.A. Times called Dan Janal “an internet marketing expert.” True, btw)
- general info about the article (i.e. I was quoted in the Wall Street Journal on June 15, 2010.”)

If you use these tips, you’ll get a lot of leverage from your articles without winding up in the poor house.

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